DM on stage bpost novelties

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1ère edition de DM on stage @ piasnite a eu lieu le 23/11 au k-nal.

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  • yy/mm/dd - title presentation - author - qualifier vendredi 25 novembre 2011
  • DM on stage bpost novelties

    1. 2. 23 November 2011
    2. 3. Agenda of the presentation 17  18.30 <ul><li>Mark Iremonger </li></ul><ul><ul><li>Head of Strategy & Planning, Proximity London </li></ul></ul><ul><li>Cannes Insight-Out 2011 </li></ul><ul><ul><li>S é bastien De Valck: Member of Direct Cannes Jury, Art Director, Mortierbrigade </li></ul></ul><ul><ul><li>Hanne Deheegher: Creative, TBWA </li></ul></ul><ul><ul><li>Quentin Watelet: Copywriter, Happiness </li></ul></ul><ul><li>bpost novelties </li></ul><ul><ul><li>An Schuurmans & Ellen Distave </li></ul></ul>
    3. 4. bpost novelties An Schuurmans & Ellen Distave
    4. 5.
    5. 6. targeting 1 creation 2 response 3
    6. 7. Looking backwards to 2011
    7. 8. Audience packages Reach 52% of the families with kids Thanks to a selective Distripost audience package targeting 1
    8. 9. Audience packages Reach 32.250 drivers willing to buy a new car Thanks to a Select Post audience package targeting 1
    9. 10. Personalised franking creation 2
    10. 11. DM Plaza (Y)our community creation 2
    11. 12. “ Welcome promotion” get -20% off on your DM franking! 1 st Direct Mail since 12 months? Test it at -20% on pref tariffs! creation 2
    12. 13. Response card & Boomerang <ul><li>Temporary offer* </li></ul><ul><ul><li>- 25% on both channels </li></ul></ul>*upon conditions, first in, first served response 3
    13. 14. Looking forwards to 2012
    14. 15. Address validation tailor made service to check postal addresses <ul><li>Mr. Wrong </li></ul><ul><ul><li>Other street, 12 </li></ul></ul><ul><ul><li>9110 Help </li></ul></ul><ul><li>Your advantages: </li></ul><ul><ul><li>Discover whether an address is valid or not </li></ul></ul><ul><ul><li>Incomplete or incorrect addresses will be automatically corrected and suggestions will be provided </li></ul></ul>targeting 1
    15. 16. Target group profiler based on GFK panel 1 consumer known by Gfk X > 10 consumers found by us targeting 1
    16. 17. <Addressed non personnalised> select zones based on specific addresses e.g. veranda, pool, … e.g. press, energy, … Usage 1: Neighbour Select Usage 2: Zone Select <ul><li>Your advantages: </li></ul><ul><ul><li>reach prospects via </li></ul></ul><ul><li>aan de bewoner van </li></ul><ul><ul><li>De Brouckèreplein 34 </li></ul></ul><ul><ul><li>1000 Brussel </li></ul></ul>targeting 1
    17. 18. CO² Compensation get the CO² label on your enveloppe <ul><li>Your advantages </li></ul><ul><ul><li>Cheap sustainable participation </li></ul></ul><ul><ul><li>Green commitment </li></ul></ul>creation 2
    18. 19. Gift pack - 10% off by purchase of 5 or 10 pieces via eShop creation 2
    19. 20. Bpack 24/7 network of 70 pick-up stations creation 2
    20. 21. The post office gives your message the attention it deserves STORE tv is bpost’s digital signage network. It is present in more than 450 post offices with more than 500 screens . 150.000 contacts per day. Also possible: Create your own event by using the post offices public area for activities such as product promotion, tasting, brand activation, event marketing … creation 2
    21. 22. MaxiResponse WEBTOOL platform optimized response 3
    22. 23. MaxiResponse <ul><li>Your advantages </li></ul><ul><ul><li>Easier for you </li></ul></ul><ul><ul><li>Value added services offered by bpost partners </li></ul></ul><ul><ul><li>Cost effective: price per feedback </li></ul></ul>OUTSOURCE YOUR RESPONSE MANAGEMENT response 3
    23. 24. Want more info ? AGENCIES MAIL HANDLERS Chris Piet Griet An Ellen [email_address] [email_address] [email_address] [email_address] [email_address] [email_address] [email_address] David Claude

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