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CREATE METPRATEN WORD OF MOUTHVIA A SIMPLE POSTCARD JE KLANT VIADIRECT MAIL    Stéphane Verbrugge - bpost
Loyalty starts with    great stories…    In marketing we call this:               Product-centric versus people-centric   ...
Loyalty starts with    great stories…    The value of storytelling:    Storytelling allows users to share product    exper...
Market insight :    People trust above all friends and family4
SOME SMART IDEAS…  CREATE REAL CONVERSATIONS  AND ABOVE ALL MAKE PEOPLE DO THINGS…
Your next event!Make a story of it…Idea?    Target    Target your best customers…    Idea     Invite them to share with fr...
Your next event!Make a story of it…CREATEWord of mouth!           I                              1                        ...
Your next event!Make a story of it…CREATEWord of mouth!                                    Your fans, clients             ...
Your next event!Make a story of it…CREATEWord of mouth!                            1. As an advertiser you can offer      ...
Your next event!Make a story of it…CREATEWord of mouth!   Some existing   examples! 1 MAXIRESPONSE   MGM POSTCARD
Your next event!Make a story of it…CREATEWord of mouth! 1 MAXIRESPONSE   MGM POSTCARD  More info: Contact your bpost Accou...
Your next event!Make a story of it…CREATEWord of mouth!                             bpost prints photo                    ...
Your next event!Make a story of it…CREATEWord of mouth!                  1. App is free available for every               ...
Your next event!Make a story of it…CREATEWord of mouth!   Existing   example 2   MOBILE     POSTCARD
Your next event!Make a story of it…CREATEWord of mouth! 2   MOBILE     POSTCARD  More info & tarifs:  Contact your bpost A...
Get Inspired!DMplaza.be, the inspiration source aboutAdvertising Mail, from strategy to response management      Sectoria...
Thankyou !   STÉPHANE        VERBRUGGE        DM EXPERT, BPOST                           17
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Mobile postcard congres_2013

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Mobile postcard congres_2013

  1. 1. CREATE METPRATEN WORD OF MOUTHVIA A SIMPLE POSTCARD JE KLANT VIADIRECT MAIL Stéphane Verbrugge - bpost
  2. 2. Loyalty starts with great stories… In marketing we call this: Product-centric versus people-centric Source of Focus & Orientation distinction Startingpoint Unique Satisfaction People-centric Engagement CONNECT proposition Unique Sales Brand-Centric Personality PULL Proposition Product- Unique Product Features & Benefits PUSH centric Offer2
  3. 3. Loyalty starts with great stories… The value of storytelling: Storytelling allows users to share product experiences and feelings: • To interact with co-users on a personal level • To refine their product usage and enhance their user-experience • To co-create their own stories3
  4. 4. Market insight : People trust above all friends and family4
  5. 5. SOME SMART IDEAS… CREATE REAL CONVERSATIONS AND ABOVE ALL MAKE PEOPLE DO THINGS…
  6. 6. Your next event!Make a story of it…Idea? Target Target your best customers… Idea Invite them to share with friends how nice it is to shop in your new store. Offer them an extra incentive / offer to make them act faster. Measure Present your customers with an exclusive offer in your Direct Mail, and measure the impact on sales. Measure the word-of-mouth effect…
  7. 7. Your next event!Make a story of it…CREATEWord of mouth! I 1 I LOVE MAXIRESPONSE LOVE BRAND BRAND MGM POSTCARD 2 MOBILE POSTCARD
  8. 8. Your next event!Make a story of it…CREATEWord of mouth! Your fans, clients can send free postcards I I to their friends…and LOVE LOVE they don’t need any stamp…easy! BRAND BRAND I I’LL WAUW! LOVE CHECK IT I WANT I BRAND OUT ALSO IT TOO LOVE BRAND 1 MAXIRESPONSE MGM POSTCARD
  9. 9. Your next event!Make a story of it…CREATEWord of mouth! 1. As an advertiser you can offer your fans a free postcards Enjoy Brand x that allows to send it for free just like me to their peers. I LOVE 2. Member Get Member gives you BRAND full control on your budget # cards. 3. You only pay for cards that are send 1 MAXIRESPONSE MGM POSTCARD
  10. 10. Your next event!Make a story of it…CREATEWord of mouth! Some existing examples! 1 MAXIRESPONSE MGM POSTCARD
  11. 11. Your next event!Make a story of it…CREATEWord of mouth! 1 MAXIRESPONSE MGM POSTCARD More info: Contact your bpost Accountmanager or contact Nicolas Pevenage email: nicolas.pevenage@bpost.be
  12. 12. Your next event!Make a story of it…CREATEWord of mouth! bpost prints photo on real postcard and send it to friends… I LOVE BRAND I’LL WAUW! CHECK IT I WANT OUT ALSO IT TOO 2 MOBILE POSTCARD
  13. 13. Your next event!Make a story of it…CREATEWord of mouth! 1. App is free available for every SMARTPHONE type Enjoy Brand x 2. As an advertiser you can offer just like me your fans a free promo code Your r you that allows to send it for free olgoo l og to their peers. 3. Promo code gives you full control on your budget # cards, #credits is adaptable 4. Promo code gives you as advertiser also the possibility to add 2 MOBILE a branded layer… POSTCARD
  14. 14. Your next event!Make a story of it…CREATEWord of mouth! Existing example 2 MOBILE POSTCARD
  15. 15. Your next event!Make a story of it…CREATEWord of mouth! 2 MOBILE POSTCARD More info & tarifs: Contact your bpost Accountmanager Or go to www.bpost.be/mobilepostcard/pro 15
  16. 16. Get Inspired!DMplaza.be, the inspiration source aboutAdvertising Mail, from strategy to response management  Sectorial Case studies  Insights  Tips  News  Belgian & Int’l DMplaza.be Follow us Contact: dmsolutions@bpost.be
  17. 17. Thankyou ! STÉPHANE VERBRUGGE DM EXPERT, BPOST 17

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