1. Twitter in Email
Ways to Increase Social
Engagement Now

2. AGENDA
• Why Twitter?
• Your secret weapon
• Get Started Today with these Use-Cases
• Q & A

3. YOUR HOSTS
Michael Sciano
Director, Client Relationships
Michael@fancentric.fm

4. Twitter me this;
Twitter me that.

5. • 645 Million + Users
• Average # of Tweets a day: 58 Million
• Active Users per month: 115 Million
• 40% of Twitter Users follow, but don’t tweet.
Stats by StatisticBrain.com
Twitter Snapshot

6. Twitter is NOT Facebook
• Twitter is an Interest network, not a Social network
• 36% of Twitter Users sign-up for Twitter to get news
and follow interests.
• 1/3 of people under 30 get news from Social Media.
Of that 1/3 – 11% get news from Twitter.
• 50% of Twitter users access it on a mobile device
Stats from Pew Research

7. The Twitter Feed Is…
B
U
S
Y
CLUNKY
F A S T

8. The Challenges of Twitter
• Message Lifespan is short – average of 15 minutes
• Competing for time and eyes across social
• How to Amplify your brand ambassadors
• Gaining new Followers
• Increasing Conversion & ROI from Twitter

9. Social
+
Email
=
Engagement

10. EMAIL MARKETING SOLVES THE CHALLENGES

11. STRATEGIES FOR TWITTER IN EMAIL
• Product and Services Launch
• Promotional Newsletters
• Industry and Brand Events
• Breaking News
• Social Digests
• Internal Communications

12. PRODUCT LAUNCHES
Include:
• Reviews and Ratings
• Early Adopter Tweets
• Images/Videos of Use
• Social Referrals & WOM

13. WEEKLY
NEWSLETTER
Include:
• Recap of Top Tweets
• Fan Tweets or Comments
• Photos/Vines
• Press/Blog Mentions

14. INDUSTRY OR
BRAND EVENT
Include:
• Event FAQs, Reminders
• Photos from Attendees
• Top comments from
Attendees
• Behind the scenes
moments
• #Hashtag Digests

15. SOCIAL DIGESTS

16. TWITTER IN EMAIL RESULTS
• Lengthen the lifespan of your Tweets
• Amplify your brand ambassadors
• Increase Engagement and conversations
• Create 2nd and 3rd waves of engagement around tweets,
hashtags, and conversations

17. Content (Ctrl)
@ContentCtrl
Facebook/content.ctrl
David DeVore
CEO
David@fancentric.fm