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Twitter in Email
Ways to Increase Social
Engagement Now
AGENDA
• Why Twitter?
• Your secret weapon
• Get Started Today with these Use-Cases
• Q & A
YOUR HOSTS
Michael Sciano
Director, Client Relationships
Michael@fancentric.fm
Twitter me this;
Twitter me that.
• 645 Million + Users
• Average # of Tweets a day: 58 Million
• Active Users per month: 115 Million
• 40% of Twitter Users...
Twitter is NOT Facebook
• Twitter is an Interest network, not a Social network
• 36% of Twitter Users sign-up for Twitter ...
The Twitter Feed Is…
B
U
S
Y
CLUNKY
F A S T
The Challenges of Twitter
• Message Lifespan is short – average of 15 minutes
• Competing for time and eyes across social
...
Social
+
Email
=
Engagement
EMAIL MARKETING SOLVES THE CHALLENGES
STRATEGIES FOR TWITTER IN EMAIL
• Product and Services Launch
• Promotional Newsletters
• Industry and Brand Events
• Brea...
PRODUCT LAUNCHES
Include:
• Reviews and Ratings
• Early Adopter Tweets
• Images/Videos of Use
• Social Referrals & WOM
WEEKLY
NEWSLETTER
Include:
• Recap of Top Tweets
• Fan Tweets or Comments
• Photos/Vines
• Press/Blog Mentions
INDUSTRY OR
BRAND EVENT
Include:
• Event FAQs, Reminders
• Photos from Attendees
• Top comments from
Attendees
• Behind th...
SOCIAL DIGESTS
TWITTER IN EMAIL RESULTS
• Lengthen the lifespan of your Tweets
• Amplify your brand ambassadors
• Increase Engagement and...
Content (Ctrl)
@ContentCtrl
Facebook/content.ctrl
David DeVore
CEO
David@fancentric.fm
Webinar Slide Deck: Twitter in Email
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Webinar Slide Deck: Twitter in Email

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Webinar Slide Deck: Twitter in Email

  1. 1. Twitter in Email Ways to Increase Social Engagement Now
  2. 2. AGENDA • Why Twitter? • Your secret weapon • Get Started Today with these Use-Cases • Q & A
  3. 3. YOUR HOSTS Michael Sciano Director, Client Relationships Michael@fancentric.fm
  4. 4. Twitter me this; Twitter me that.
  5. 5. • 645 Million + Users • Average # of Tweets a day: 58 Million • Active Users per month: 115 Million • 40% of Twitter Users follow, but don’t tweet. Stats by StatisticBrain.com Twitter Snapshot
  6. 6. Twitter is NOT Facebook • Twitter is an Interest network, not a Social network • 36% of Twitter Users sign-up for Twitter to get news and follow interests. • 1/3 of people under 30 get news from Social Media. Of that 1/3 – 11% get news from Twitter. • 50% of Twitter users access it on a mobile device Stats from Pew Research
  7. 7. The Twitter Feed Is… B U S Y CLUNKY F A S T
  8. 8. The Challenges of Twitter • Message Lifespan is short – average of 15 minutes • Competing for time and eyes across social • How to Amplify your brand ambassadors • Gaining new Followers • Increasing Conversion & ROI from Twitter
  9. 9. Social + Email = Engagement
  10. 10. EMAIL MARKETING SOLVES THE CHALLENGES
  11. 11. STRATEGIES FOR TWITTER IN EMAIL • Product and Services Launch • Promotional Newsletters • Industry and Brand Events • Breaking News • Social Digests • Internal Communications
  12. 12. PRODUCT LAUNCHES Include: • Reviews and Ratings • Early Adopter Tweets • Images/Videos of Use • Social Referrals & WOM
  13. 13. WEEKLY NEWSLETTER Include: • Recap of Top Tweets • Fan Tweets or Comments • Photos/Vines • Press/Blog Mentions
  14. 14. INDUSTRY OR BRAND EVENT Include: • Event FAQs, Reminders • Photos from Attendees • Top comments from Attendees • Behind the scenes moments • #Hashtag Digests
  15. 15. SOCIAL DIGESTS
  16. 16. TWITTER IN EMAIL RESULTS • Lengthen the lifespan of your Tweets • Amplify your brand ambassadors • Increase Engagement and conversations • Create 2nd and 3rd waves of engagement around tweets, hashtags, and conversations
  17. 17. Content (Ctrl) @ContentCtrl Facebook/content.ctrl David DeVore CEO David@fancentric.fm

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