Media Relations and Team Tweeting

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Presentation given at #PubCon LV 2010. Contains stats on journalist usage of social media and tips for team tweeting.

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Media Relations and Team Tweeting

  1. 1. Media Relations In The New (media) World Victoria Harres @prnewswire
  2. 2. http://bit.ly/93KV0E
  3. 3. Journalists on 79%
  4. 4. Journalists on 79% 2009 = 58%
  5. 5. Journalists on 64%
  6. 6. Journalists on 64% 2009 = 51%
  7. 7. Journalists on 58%
  8. 8. Journalists on 58% 2009 = 22%
  9. 9. Journalists who’ve been pitched via social networks 43%
  10. 10. Journalists who’ve been pitched via social networks 43% 2009 = 31%
  11. 11. Why Twitter for Media Relations? • It’s where journalists are doing research • It’s where you can reach out to people casually • It’s a great place for introductions and building relationships • It’s a place to do your own research
  12. 12. What do you need for a successful team Twitter effort?
  13. 13. @PRNewswire@PRNewswire The right people!
  14. 14. Content Strategy Your industry News & tips 15% Social media Effects on your industry 15% Personal/human Humanizing conversation <10% Marketing / PR Promotion of organization < 10% Engagement @’s and RT’s 50% Opinion 0% ?
  15. 15. Engagement Strategy
  16. 16. Tools http://oneforty.com/PRNewswire
  17. 17. Don’t forget traditional tactics: Journalists who still prefer email pitches? 84%
  18. 18. Victoria Harres Director, Audience Development PR Newswire victoria.harres@prnewswire.com @prnewswire @victoriaharres Media Survey Tools

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