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5 hour energy proposal - adv. 892

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5-Hour Energy Social Media Marketing Proposal for MSU New Media Drivers License. Final presentation.

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5 hour energy proposal - adv. 892

  1. 1. + 5-Hour Energy Social Media Marketing Proposal Presented by: Lauren Campbell Quick Simple Effective Made for hard working people No 2:30 feeling later Zero sugar Only 4 calories
  2. 2. + Current Social Media Platforms 16,002 Friends Average 2-3 posts a day Comments are mostly positive 1,062 Followers Average 6-10 tweets Comments are mostly positive
  3. 3. + Current Social Media Platforms Averages 1 post a week Little to zero comments left on posts Active since June 2008 980 Friends Last Myspace blog entry – July 30, 2010 Last friends comment – 2 months ago 23,153 channel views 129.596 uploaded views 105 subscribers
  4. 4. + Social Media Statistics 16,002 1,062 105 980 Followers Facebook Twitter YouTube Myspace * YouTube posts only 105 subscribers but has 23,153 channel views to date.
  5. 5. + Social Media Statistics 8% Strength – Likelihood that 5-Hour Energy is being discussed in social media 4:1 Sentiment – Ratio of positive mentions to negative 13% Passion – Likelihood that those talking about 5- Hour Energy will do so repeatedly 18% Reach – Number of unique authors referencing 5- Hour Energy divided by total number of mentions
  6. 6. + Social Media Marketing Strategy Improved content and visibility = increased sales.
  7. 7. + Social Media Marketing Strategy Things to consider: Close MySpace account - Low number of friends - Not consistently updated Blogger Outreach - Cultivate relationship with respected bloggers - Offer free products for bloggers to review
  8. 8. + Budget Estimated budget Social Media Manager salary - $32,000 Online social monitoring tools - $2,500 Cost of product to send to to bloggers - $1,000 TOTAL SPEND - $35,500
  9. 9. + Timeline Hire Social Media Manger Implement Social Media Monitoring Strategy Close MySpace Account Begin Blogger outreach Analyze social media platforms and sales
  10. 10. + Metric of Success Increased Socialmention statistics Increased Blogger Outreach Increased number of friends and followers on Facebook, Twitter and YouTube Increased Sales of 5-Hour Energy $

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