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Social Media
for
Magicians/Entertainers
By
Yasas Gunaratne
MBA (Sri J.), Dip.M (UK) MCIM (UK), Chartered Marketer, B.Sc. (...
About Me
• I am a Chartered Marketer
• Have been a Digital Marketing Lecturer
since 2010 and a Marketing Lecturer since
20...
Importance of Social Media
• Introduction to Social Media
• Why Social Media
• Comparison of Social Media Sites
• Q & A
Us...
What are Social Media Sites?
• Social media includes web- and mobile-
based technologies which are used to turn
communicat...
Forms of Social Media
• Magazines
• Internet forums
• Weblogs
• Microblogging
• Wikis
• Social Networks
• Podcasts
• Photo...
Facebook
About Facebook:
• 1.31 billion monthly active users
• Approximately 75% of monthly active users are outside the
U...
Examples on Facebook
• 300 million monthly active users
• 20 million Unique Mobile monthly users
• Helps in Search Engine Optimisation (SEO)
• ...
Examples on Google+
• More than 1 billion unique users visit YouTube each
month
• 2nd Largest search engine
• Over 6 billion hours of video ar...
Examples on YouTube
A summary of this goal will be stated here that is clarifying and
inspiring
Twitter
• Users also find great value in conne...
Examples on Twitter
Twitter Terminology
1. Hashtag
Any word beginning with the # sign. People use hashtags to organize conversations around a
...
•LinkedIn operates the world’s largest professional network on the Internet
with more than 300 million members in over 200...
Why LinkedIn
• This is the best place to campaign for
business
• LinkedIn being a professional network
helps in getting en...
How to use LinkedIn
• Pinterest is more like the search engine for
images
• You can pin stuff from anywhere the web
(A visual bookmark)
Examples on Pinterest
Getting Started
• Facebook Page:
https://www.facebook.com/pages/create
• Google Plus Page:
https://plus.google.com/pages/c...
Social Media for Magicians/Entertainers
Social Media for Magicians/Entertainers
Social Media for Magicians/Entertainers
Social Media for Magicians/Entertainers
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Social Media for Magicians/Entertainers

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Social Media for Magicians/Entertainers

  1. 1. Social Media for Magicians/Entertainers By Yasas Gunaratne MBA (Sri J.), Dip.M (UK) MCIM (UK), Chartered Marketer, B.Sc. (Hons) IT
  2. 2. About Me • I am a Chartered Marketer • Have been a Digital Marketing Lecturer since 2010 and a Marketing Lecturer since 2004 • Currently I work for Toyota Lanka • I am a part time Pro-Magician- “Knight of Illusions” www.pinterest.com/Knightoillusion www.facebook.com/Knightofillusions www.youtube.com/Knightofillusions http://gplus.to/yasasg
  3. 3. Importance of Social Media • Introduction to Social Media • Why Social Media • Comparison of Social Media Sites • Q & A Use #KOI on Twitter for any questions
  4. 4. What are Social Media Sites? • Social media includes web- and mobile- based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. • A Medium which communicates User Generated Content
  5. 5. Forms of Social Media • Magazines • Internet forums • Weblogs • Microblogging • Wikis • Social Networks • Podcasts • Photographs/pictures • Video • Rating • Social Bookmarking
  6. 6. Facebook About Facebook: • 1.31 billion monthly active users • Approximately 75% of monthly active users are outside the U.S. • 680 million mobile users. Every 20 Minutes on Facebook Links shared 1 million Friends requested 2 million Messages sent 3 million Source: http://www.statisticbrain.com/facebook-statistics
  7. 7. Examples on Facebook
  8. 8. • 300 million monthly active users • 20 million Unique Mobile monthly users • Helps in Search Engine Optimisation (SEO) • Ability to integrate with Google Maps, YouTube, and other Google services • Greater photo features
  9. 9. Examples on Google+
  10. 10. • More than 1 billion unique users visit YouTube each month • 2nd Largest search engine • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth • 100 hours of video are uploaded to YouTube every minute • 80% of YouTube traffic comes from outside the US • YouTube is localized in 61 countries and across 61 languages • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network Source: http://www.youtube.com/yt/press/statistics.html
  11. 11. Examples on YouTube
  12. 12. A summary of this goal will be stated here that is clarifying and inspiring Twitter • Users also find great value in connecting with businesses of all kinds on Twitter to: • Share their experiences, both good and not so good • Provide feedback on recent events or launches • Free sms subscription • Real-time interaction • Get customer service • Total number of active registered Twitter usersTwitter Company Statistics Total number of active registered Twitter users 645,750,000 Number of new Twitter users signing up everyday 135,000 Number of unique Twitter site visitors every month 190 million Average number of tweets per day 58 million Number of Twitter search engine queries every day 2.1 billion Percent of Twitter users who use their phone to tweet 43 % Source: http://www.statisticbrain.com/facebook-statistics
  13. 13. Examples on Twitter
  14. 14. Twitter Terminology 1. Hashtag Any word beginning with the # sign. People use hashtags to organize conversations around a specific topic. Clicking on a hashtag takes you to search results for that term. 2. Mention A public Tweet directed to another user that includes their @username. Mentions are clickable and link back to the mentioned individual’s profile. 3. Reply A public response to a Tweet via the reply button. Replies show up in your home timeline and the timeline of the person to whom you are responding to. You must follow both parties to see the full conversation. 4. Retweet You can pass along someone’s Tweet by retweeting it. Just hit the Retweet button to send the original message to all of your followers. 5. Links Twitter’s link-shortening feature allows you to paste a link of any length into a Tweet and it will automatically be shortened.
  15. 15. •LinkedIn operates the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. •Professionals are signing up to join LinkedIn at a rate of more than two new members per second. •67% of LinkedIn members are located outside of the United States. •More than 3 million companies have LinkedIn Company Pages. •In the first quarter of 2014, mobile accounted for 43 percent of unique visiting members to LinkedIn. Source: http://press.linkedin.com/about
  16. 16. Why LinkedIn • This is the best place to campaign for business • LinkedIn being a professional network helps in getting endorsements/ recommendations that can add value to you • Connections will show a possibility to get introduced to potential business decision makers
  17. 17. How to use LinkedIn
  18. 18. • Pinterest is more like the search engine for images • You can pin stuff from anywhere the web (A visual bookmark)
  19. 19. Examples on Pinterest
  20. 20. Getting Started • Facebook Page: https://www.facebook.com/pages/create • Google Plus Page: https://plus.google.com/pages/create • YouTube Channel: https://www.youtube.com/create_channel • LinkedIn Page: http://business.linkedin.com/marketing- solutions/company-pages/get-started.html • Pinterest Account: http://business.pinterest.com/en/getting-started

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