1. Social Media
Major Gifts and Annual Giving
Tu-Anh Pham
Web Author
2. What is it?
ā¢ A conversation
ā¢ Way to engage with your audience
ā¢ Ongoing
ā¢ Viral marketing
ā āWord of mouseā
ā Copying and pasting
ā¢ Transparent
4. Facebook
ā¢ If Facebook was a country, it would be the
8th most populated in the world, just
ahead of Japan. ā Mark Zuckerberg
ā¢ 5 billion: Amount of minutes spent on
Facebook in a day
ā¢ 1 billion: Amount of content shared a week
on Facebook
8. Twitter
ā¢ 3 million: Avg number of tweets sent/day
ā¢ Followers, Replies, Retweets
ā¢ Constant conversation
ā¢ Promote traffic to website
ā¢ See what your audience is really thinking
ā¢ To the point
11. Get Involved and Let Go
ā¢ Donāt just talk about yourself. Ask
questions, engage people and link to
interesting sites, articles, etc.
ā¢ You cannot control the message
ā¢ You have to be honest and authentic
12. āControlling the message is
not the answer. Learning to
use the new tools responsibly
within your organization is.ā
- Charlotte Regional Partnership
13. Fundraising
ā¢ Use of social media is not the point
ā¢ Building relationships is
ā¢ Social media is a tool to connect you with
potential donors, sponsors, etc.
14. Fish Where the Fish Are
ā¢ Determine where your audience is
ā¢ Once you have your audienceās
attention, approach prospective
donors in ātraditionalā ways
(private meetings, grant
proposals, etc.) ā and then secure
major gifts
15. Facebook Demographics
ā¢ Facebookās largest user group is aged 35-
54 (it once was 18-24)
ā¢ Facebook 55+ users grew from 950,000 to
5,900,000 in only 6 months
(iStrategyLabs, January, 2010)
16. LinkedIn Demographics
ā¢ 37% of users are between 35-49
ā¢ 31% of users are older than 50
ā¢ 27% of users are between 18-34
ā¢ 38% of users make more than $100k
ā¢ 31% of users make between $60-100k
(Quantcast.com, 2010)
17. Twitter Demographics
ā¢ 45% of users are between 18-34
ā¢ 24% of users are between 35-49
ā¢ 30% of users have an income of over
$100k
ā¢ 28% of users makes between $60-100k
(Quantcast.com, 2010)
18. Long Term
ā¢ Short-term plans will result in minimum
donations and results
ā¢ Donāt expect immediate, easily measurable
results. It takes time to build trust and
make connections.
19. āNo timeā¦ā
ā¢ Do not have to spend all day on it
ā¢ Have third-party tools open to follow the
conversation
ā¢ TweetDeck, HootSuite, etc.