The document discusses how Twitter can be used for sourcing and recruiting. It provides statistics on Twitter usage, noting that as of 2017 it had 330 million monthly active users and 500 million tweets per day. It recommends using hashtags to divide topics and make profiles easier to find. It advises growing followers organically over time by keeping tweets short and following others in your industry. It also suggests customizing your Twitter profile and integrating Twitter with other tools like LinkedIn and Bitly.

1. Learning to Love the
Hashtag “#”
Lessons in Twitter Sourcing and Recruiting
by Michelle Holt-Century Link Federal Team

2. Some Twitter FAQ’s
 According to Statista As of the third quarter of 2017, the microblogging
service averaged at 330 million monthly active users
 Omnicore reports as of 1/24/17 that 500 million tweets per day
 Omnicore also reports 80% of twitter users are on Mobile
 100 Million Twitter daily and this number has only increased
 79% of Accounts are based in the United States

3. Twitter does have

4. Twitter is Broadcasting Mostly
Use twitter around some of your social media
You can effectively contact someone and get a response but be clever
I have recruited people off twitter but it is rather passive

5. Why the Hashtag?
 Hashtags divide data –
there is a lot of people on
twitter so adding a
hashtag will divide and
conquer
 It is a quick way to
separate all the profiles on
twitter
 Add Hashtags to your
personal profile

7. Want more followers?
Dress up your Twitter profile and if you need help reach out!
• Keep tweets short and to the point
• Follow people you are interested in
• Create lists of Gold –with interesting candidates
• Your brand and the company brand do they mix?
Perhaps create a work profile and a personal profile?
• Work your account for a few minutes everyday to grow numbers
• Don’t buy followers unless you want to be followed by eggheads
• Grow your followers organically over time you will have numbers
• Tweets last forever and they go viral quickly
• Consider running feeds from your company through your twitter

8. Dress up your profile
Make it interesting…..
Example 1 this one is fun Example 2 –No Background

9. Twitter works with other
tools
LinkedIn-add your twitter
Bitly-shortens messaging to small links
Dlvr.it –timed broadcast or news messaging

10. Questions?