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Christoph Cemper - Advanced Link Audit & Google Updates

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Christoph Cemper - Advanced Link Audit & Google Updates SEOZONE14

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Christoph Cemper - Advanced Link Audit & Google Updates

  1. 1. CHRISTOPH C. CEMPER RECOVER–PROTECT–BUILD Christoph C. Cemper
  2. 2. ABOUTCHRISTOPH C. CEMPER SEO Founderof LinkResearchTools CreatorofLink Detox
  3. 3. ABOUT •20 SEO Tools in onesuite •Domain & Link Analysis •CompetitiveResearch •Link Audits •Penalty Recovery •Website Relaunch Support
  4. 4. ABOUT •4 SEO Tools ONLY forPenalties •Link Detox •Link DetoxScreener •CompetitiveLink Detox •Link DetoxBoost
  5. 5. RANKINGS. RESULTS.
  6. 6. GOOD SEO
  7. 7. NO BIG DEALTHAT „Glory Terms“ VanitySearch IF youdon‘thavebrandrankings… … youarereallyin troubleorwrongbrand
  8. 8. MATTER
  9. 9. THIS
  10. 10. Matt Cutts, Head ofGoogle WebspamTeamFightingSEO Spam sinceJanuary2000
  11. 11. BUT: ARE HAPPENING The questionisWHEN… AndWHO getshit.
  12. 12. A 99% DROP IN TRAFFIC HURTS
  13. 13. A 99% DROP IN TRAFFIC HURTS
  14. 14. IF GOOGLE CALLS YOU „PURE SPAM“
  15. 15. EXPEDIA
  16. 16. TURKISH NEWSPAPER •BeenSpammingOnpageKeywords •Manual Penalty byGoogle –WarningShot •RemovedSpam •Recovered
  17. 17. THOUSANDS OF VICTIMS… Penguin 1on April 24, 2012 (impacting around 3.1% of queries) Penguin 2on May 26, 2012 (impacting less than 0.1%) Penguin3on October5, 2012 (impactingaround0.3% ofqueries) Penguin 4(AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries) Penguin5(AKA Penguin2.1) on October4, 2013 (impactingaround1% ofqueries) Penguin6 (AKA Penguin3.0) on October17 (impactingaround1% ofqueries)
  18. 18. It‘san automatedSpam Fighter.
  19. 19. GOOGLE PENGUIN Penguinhates Low qualitylinks Over optimizedanchortext Keyword stuffing Penguinlikes Natural links Contextualthematiclinks Diversifiedanchortext This isunacceptable
  20. 20. A QUICK INTRODUCTION
  21. 21. IMPLEMENT ONGOING Link Audit, Outreach, DisavowandBoost WEEKLY!
  22. 22. PROTECT Continuousmonitoring Link Alerts
  23. 23. AUDITOUTREACH, DISAVOWBOOST
  24. 24. AUDITOUTREACH, DISAVOW BOOST
  25. 25. AUDITOUTREACH, DISAVOW BOOST
  26. 26. AUDITOUTREACH, DISAVOW BOOST
  27. 27. AUDITOUTREACH, DISAVOW BOOST
  28. 28. AUDITOUTREACH, DISAVOW BOOST
  29. 29. RECOVERYJOY –300% INCREASE http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
  30. 30. Rick Lomas: www.foldingbikeguide.co.uk
  31. 31. Marc Enzor: www.geeks2you.net
  32. 32. www.elikarealestate.com/
  33. 33. Darryl Coombeshttp://www.webseo.co.za/
  34. 34. Darryl Coombeshttp://www.webseo.co.za/ Marc Kenigsberghttp://bitcoinchaser.com/
  35. 35.
  36. 36. WHAT TOAVOID
  37. 37. HOWPENGUINPROBLEMS LOOK LIKE
  38. 38. ORSO
  39. 39. THIS MEANS... …itisNOT about a singleRiskyLink
  40. 40. PENGUIN3.0NOT FINISHED YET
  41. 41. PAST: PRICE PER LINK! Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link per Link 11 Cent… COME ON!
  42. 42. NOW: RISK PER LINK! How Might Your Links Harm YOU?
  43. 43. Not indexed domains Dangerous domains (Malware, Malicious or Virus) Weak domains Link networks ArticleDirectory Links Spammyforums Location problems
  44. 44. BAD BuyLinks
  45. 45. BAD Free Directories
  46. 46. BAD Forum/Blog Spamming
  47. 47. BAD Link Swaps 1:1 Triangle Link Wheels
  48. 48. BAD AutomatedGuest Blogging „Guest Blogs“ thatarepaidlinks STILL GOOD: Original Content + Authority Sites
  49. 49. BAD Money Keyword Link Growth with Widgets Themes Infographics
  50. 50. Common Backlinks Link Juice Thief MissingLinks Competitorsstrongestlinks withlowrisk
  51. 51. Other people are far more likely to link to your website if it offers great content, particularly if that content is unique.
  52. 52. Should I Buy Links To Improve Google Rankings? SHORT ANSWER–NOTIF THEYLOOK LIKE PAID LINKS! Problem is –Link Sellers Are Rarely Discreet
  53. 53. It's OK to ask for links --if you do it the right way.
  54. 54. This is the most important thing to do, but it's also the hardest way to earn links Press releases are still important, but they're more useful for spreading the word about something important your company did --such as hiring a noted executive, releasing a new product or embarking on a charitable endeavor.
  55. 55. With some good PR follow up you can usually convert that into a ‘link’ and add some extra value to the piece they have written, so everyone wins.
  56. 56. SEO SEO is not a one-shot process.
  57. 57. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
  58. 58. It is just one istybitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
  59. 59. Check for canonicalization issues –www and non-www domains. Decide which one you want to use and 301 redirect the other to it.
  60. 60. Diversity is the keyto success for your website to be high scoring. Be different from what others do.
  61. 61. SEO IS NOT A ONE-SHOT PROCESS!!! The search landscape changes daily, so expect to work on your optimization often.
  62. 62. EXPECT ALWAYS RUNNING PENGUINALGO PenguinStill running Maybeforever Protectyoursite Link Alerts Link Detox WeeklyDisavows WeeklyLink DetoxBoost
  63. 63. GivemeYourBusiness Card andI will giveyoua FREE MONTH ACCESS TO LRT =
  64. 64. A LOTQUESTIONS? CONTACT US helpdesk@linkresearchtools.com http://www.linkdetox.com http://www.linkresearchtools.com http://helpdesk.linkresearchtools.com

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