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How do you justify e-business? Session #213 Dale Gindlesperger I.T. Manager/Special Projects Leader Fleetwood Folding Trailers, Inc. [email_address]
Fleetwood Folding Trailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We’ve enjoyed growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But the marketplace is changing! ,[object Object],[object Object],[object Object],[object Object]
We needed to be on the Web! ,[object Object],[object Object],[object Object],[object Object]
We did both! ,[object Object],[object Object]
www.colemantrailers.com ,[object Object],[object Object],[object Object]
 
www.colemandealers.com ,[object Object],[object Object],[object Object]
 
 
 
 
What did this do for us? ,[object Object],[object Object],[object Object]
We feel it added growth!
But… growth can cause problems! ,[object Object],[object Object],[object Object],[object Object]
And not just retail –  Our distributors too! ,[object Object],[object Object],[object Object],[object Object],[object Object]
The old way:  Pre-Web ,[object Object],[object Object],[object Object],[object Object]
B2B! ,[object Object],[object Object],[object Object],[object Object]
How? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Plan your Web Solution! ,[object Object],[object Object],[object Object]
Where is the benefit for you and your customers? ,[object Object],[object Object],[object Object]
What do your customers expect? ,[object Object],[object Object],[object Object],[object Object]
Don’t assume it’ll do everything!
Make your web solution efficient! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Here’s a successful example Pick-A-Part Screen Cam
Keep improving! ,[object Object],[object Object],[object Object]
 
 
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Justify and implement e-eusiness

Editor's Notes

  1. Hello, and welcome to session 213, How do you justify e-business? Or a better title would probably be, “How did we develop a successful e-business strategy?” My name is Dale Gindlesperger, and I’m the I.T. Manager and Special Projects Leader at Fleetwood Folding Trailers. What I’m going to be talking about in this session is why a camping trailer manufacturer working in a strict B2B market moved into e-business, what we decided our approach would be, how we did it, and how our business benefited from what we did in the wonderful world of “e”.