Making changes in GMC is where you
will gain a competitive advantage.
The feed must contain the required
field attributes for it to work.
Find out more here
Product titles should be formatted in
the language your audience will use.
Your images need to stand out in a crowd
and really focus on the actual product.
Make the MPU your Item Number so
the product name is pulled in.
Update your feed daily. The fresher the feed,
the higher Google seem to rank it.
Keep a close eye on the Diagnostics tab in
Google Merchant Center.
Act on core warnings immediately and then
move onto potential issues.
Use the Feed Debugger tool to make changes
& test individual products before you go live.
There are three top reasons for disapprovals in
Disapproval reason How to fix it
Price availability in feed doesn’t
match landing page
Implement Automatic Item
Product has been automatically
disapproved due to a policy
Request manual review via the
Merchant Center Products tab
Items image URL was broken
upon an attempt to crawl it
Check to make sure robots.txt
isn’t blocking crawler; or image
URL actually contains an image
Used as a backup for availability and price
(ideal for quick changing stock).
If the feed is different to the schema on site,
Google will default to schema rather than
disapprove the ad.
This is not a replacement for the data feed
or for regular updates to the feed.
Implement Schema markup on product pages
to avoid disapprovals due to differences.
Some products maybe affected by
seasonality so bids should be adjusted to suit.
For products that generate the highest profit
margin, you can afford to bid more.
Some products may have a high complaint
rate; you may wish to bid lower.
Use GA to tell you which products are your
best selling items and increase your bids.
Group products into price buckets so you
bid a realistic amount for each group.
Adjust bids to capture as much traffic as
possible for your budget
Dynamically optimise bids to get more
conversions at a similar cost.
Choose your desired ROAS and dynamically
bid for higher revenue products.
Google recently launched an updated suite
of automated bidding solutions.