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why the digital skills
gap is good for you
@stevelinney
@stevelinney
head of marketing
learningpeople.co.uk/
blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
baby brain
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
who are the
learning people?
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
what am I
talking about?
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
digital skills gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
my learning paths
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
scary facts
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
89%
of business leaders
don’t believe
graduates possess
the expertise
needed to enter the
workforce
source: harvard busine...
25%
lower
small businesses
have notably
weaker digital
marketing skills
than their larger
competitors
source: digital mark...
750,000 digital jobs in
the UK by 2017, but
there is a lack of
skilled people
source: computer weekly
@stevelinney | learn...
what does this
mean for digital
marketers?
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
opportunity
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
personal
achievement
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
financially
rewarding
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
you learn
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
learning culture
at the learning
people
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
passion + purpose
= win, win
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
Werner Vogels,
“don’t say no”
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
love this
approach
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
no such
thing as luck
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
summer
babies are
more lucky
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
lightbulb
moment
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
a blog post is like
a miniskirt
it has to be short
enough to be
interesting, but
long enough to
cover the subject
@steveli...
content
needs an
audience
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
you only need
one good idea
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
digital marketing
certifications
certified professionals
can earn 20% more
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
3things
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
1.  learn
everyday
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
2. immerse
yourself in
digital marketing
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
3. certify
your skills
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
don’t miss out
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney | learningpeople.co.uk/blog/digital-skills-gap
@stevelinney
learningpeople.co.uk/blog/digital-skills-gap
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Why the digital skills gap is good for you

13,230 views

Published on

It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?

Supporting blog: http://bit.ly/2z2iCWN

Published in: Marketing
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Why the digital skills gap is good for you

  1. 1. why the digital skills gap is good for you @stevelinney
  2. 2. @stevelinney head of marketing
  3. 3. learningpeople.co.uk/ blog/digital-skills-gap
  4. 4. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  5. 5. baby brain @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  6. 6. who are the learning people? @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  7. 7. what am I talking about? @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  8. 8. digital skills gap @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  9. 9. my learning paths @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  10. 10. scary facts @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  11. 11. 89% of business leaders don’t believe graduates possess the expertise needed to enter the workforce source: harvard business review @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  12. 12. 25% lower small businesses have notably weaker digital marketing skills than their larger competitors source: digital marketing institute @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  13. 13. 750,000 digital jobs in the UK by 2017, but there is a lack of skilled people source: computer weekly @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  14. 14. what does this mean for digital marketers? @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  15. 15. opportunity @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  16. 16. personal achievement @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  17. 17. financially rewarding @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  18. 18. you learn @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  19. 19. learning culture at the learning people @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  20. 20. passion + purpose = win, win @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  21. 21. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  22. 22. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  23. 23. Werner Vogels, “don’t say no” @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  24. 24. love this approach @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  25. 25. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  26. 26. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  27. 27. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  28. 28. no such thing as luck @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  29. 29. summer babies are more lucky @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  30. 30. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  31. 31. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  32. 32. lightbulb moment @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  33. 33. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  34. 34. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  35. 35. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  36. 36. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  37. 37. a blog post is like a miniskirt it has to be short enough to be interesting, but long enough to cover the subject @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  38. 38. content needs an audience @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  39. 39. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  40. 40. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  41. 41. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  42. 42. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  43. 43. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  44. 44. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  45. 45. you only need one good idea @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  46. 46. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap digital marketing certifications
  47. 47. certified professionals can earn 20% more @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  48. 48. 3things @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  49. 49. 1.  learn everyday @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  50. 50. 2. immerse yourself in digital marketing @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  51. 51. 3. certify your skills @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  52. 52. don’t miss out @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  53. 53. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  54. 54. @stevelinney | learningpeople.co.uk/blog/digital-skills-gap
  55. 55. @stevelinney learningpeople.co.uk/blog/digital-skills-gap

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