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Encap Systems, Inc.UCFBIP Business Development Sessions: “Success Planning”<br />
Topics<br />SWOT Analysis<br />The Company  major milestones<br />The Market status <br />Competition <br />Product/Servic...
SWOT Analysis <br />Strengths<br />Advantages of proposition? <br />Capabilities? <br />Competitive advantages? <br />USP'...
SWOT Analysis <br />Weaknesses<br />Disadvantages of proposition? <br />Gaps in capabilities? <br />Lack of competitive st...
SWOT Analysis <br />Opportunities<br />Market developments? <br />Competitors' vulnerabilities? <br />Industry or lifestyl...
SWOT Analysis <br />Threats<br />Political effects? <br />Legislative effects? <br />Environmental effects? <br />Competit...
Major Milestones<br />Secured Warehouse<br />Expanded markets – Mold<br />Cleantech Jobs<br />Training Session<br />New pr...
The Market<br />Lead<br />PCB’s<br />Mold<br />
Competition<br />EPA approved encapsulates<br />
Product/Service<br />Laboratory onsite pigment mixing to achieve customer color request<br />
Value Proposition<br />Only EPA approved cementitious product offered<br />
Marketing and Sales Plan<br />Global Green<br />Powell contact for Business Plan<br />– target customer base, existing cus...
Organization<br />
Financial<br /> revenue and cash flow status<br />
Anticipated milestones<br />New Website<br />Completed SOW for marketing plan for Global Green<br />Speech for NOVA<br />
How can the UCFBIP team help you?<br />Help prepare speech<br />
UCFBIP improving feedback<br />Workshop session with Lawyers<br />
The End<br />
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Ucfbip business development sessions 101810

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Ucfbip business development sessions 101810

  1. 1. Encap Systems, Inc.UCFBIP Business Development Sessions: “Success Planning”<br />
  2. 2. Topics<br />SWOT Analysis<br />The Company major milestones<br />The Market status <br />Competition <br />Product/Service <br />Value Proposition<br />Marketing and Sales<br />Organization<br />Financial<br />Anticipated milestones<br />How can the UCFBIP team help you?<br />UCFBIP improving feedback<br />
  3. 3. SWOT Analysis <br />Strengths<br />Advantages of proposition? <br />Capabilities? <br />Competitive advantages? <br />USP's (unique selling points)? <br />Resources, Assets, People? <br />Experience, knowledge, data? <br />Financial reserves, likely returns? <br />Marketing - reach, distribution, awareness? <br />Innovative aspects? <br />Price, value, quality? <br />Accreditations, qualifications, certifications? <br />Processes, systems, IT, communications? <br />Management cover, succession?<br />Continuity, supply chain robustness? <br />
  4. 4. SWOT Analysis <br />Weaknesses<br />Disadvantages of proposition? <br />Gaps in capabilities? <br />Lack of competitive strength? <br />Reputation, presence and reach? <br />Financials? <br />Own known vulnerabilities? <br />Timescales, deadlines and pressures? <br />Cashflow, start-up cash-drain? <br />Continuity, supply chain robustness? <br />Effects on core activities, distraction? <br />Reliability of data, plan predictability? <br />Morale, commitment, leadership? <br />Accreditations, etc? <br />Processes and systems, etc? <br />Management cover, succession?<br />
  5. 5. SWOT Analysis <br />Opportunities<br />Market developments? <br />Competitors' vulnerabilities? <br />Industry or lifestyle trends? <br />Technology development and innovation? <br />Global influences? <br />New markets, vertical, horizontal? <br />Niche target markets? <br />Geographical, export, import? <br />Tactics: eg, surprise, major contracts? <br />Business and product development? <br />Information and research? <br />Partnerships, agencies, distribution? <br />Volumes, production, economies? <br />Seasonal, weather, fashion influences?<br />
  6. 6. SWOT Analysis <br />Threats<br />Political effects? <br />Legislative effects? <br />Environmental effects? <br />Competitor intentions - various? <br />Market demand? <br />New technologies, services, ideas? <br />Vital contracts and partners? <br />Sustaining internal capabilities? <br />Obstacles faced? <br />Loss of key staff? <br />Sustainable financial backing? <br />Economy - home, abroad? <br />Seasonality, weather effects?<br />
  7. 7. Major Milestones<br />Secured Warehouse<br />Expanded markets – Mold<br />Cleantech Jobs<br />Training Session<br />New process to offer colors<br />Encapsystems.com e-mail established<br />Global Green – Marketing Plan<br />VA hospital violations addressed<br />Contracts signed Global Green<br />
  8. 8. The Market<br />Lead<br />PCB’s<br />Mold<br />
  9. 9. Competition<br />EPA approved encapsulates<br />
  10. 10. Product/Service<br />Laboratory onsite pigment mixing to achieve customer color request<br />
  11. 11. Value Proposition<br />Only EPA approved cementitious product offered<br />
  12. 12. Marketing and Sales Plan<br />Global Green<br />Powell contact for Business Plan<br />– target customer base, existing customers and plans to reach new customers, changes in customer base and the approach taken towards those changes.<br />
  13. 13. Organization<br />
  14. 14. Financial<br /> revenue and cash flow status<br />
  15. 15. Anticipated milestones<br />New Website<br />Completed SOW for marketing plan for Global Green<br />Speech for NOVA<br />
  16. 16. How can the UCFBIP team help you?<br />Help prepare speech<br />
  17. 17. UCFBIP improving feedback<br />Workshop session with Lawyers<br />
  18. 18. The End<br />

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