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Full funnel marketing optimization for 2020 edge
- 1. FULL FUNNEL!
- 3. “What you measure, you can improve”
- 12. How to get the 2020 edge over your competitors
- 13. 1.Full Attribution and 80/20 Analysis
- 14. Full Tracking
- 15. Attribution NOT ALL CUSTOMERS ARE CREATED EQUAL
- 16. Attribution Too many people don’t look beyond Lead Volume and Cost Per Lead!
- 18. Most agencies focus on your Cost Per Lead:
- 19. And they ignore your actual profit...
- 20. Fountain’s focus is on increasing your profit
- 21. Profit is King
- 27. 23,400 unique visitors a month x14 sales with NO extra traffic
- 30. If you have the highest converting website in your industry, you can simply buy all the traffic
- 35. 540 days
- 36. “Remarketing is charged on PPC, not CPM. We’ve got over a million impressions in less than a month for less than £1,000”
- 38. Compound effect of doing all 3 together
Editor's Notes
- John wanna maker slide (early 20th century)
- Crisis deeper than Brexit, Mad men vs Math men The industry is still mad men We are math men
- Seriously, this is our job as marketeers It is like an accountancy team not being able to do their books for the year Here is your problem and we are going to be solving these
- How do we cut through the noise and find the right strategy for you to give you the 20:20 split. At fountain we are out come focused
- Three amazing things that have been proven to improve performance
- They are not in the room today, you are . Here are the three things that will give you that edge
- What do we mean? We do full tracking That gives you visibility We can see where the most profitable customers are And link it back to keyword
- Martin zeeman, data driven era, give props
- Everyone is having a party
- The leads are not priofitable they are low quality
- Everyone is talking about Pareto The interesting thing, is you can square them, Top 20% of top 20% that is our job
- If you are running on 1000 keywords Top 40 keywords we will locate them And we will dial up each stage of the funnel
- Stamp and tell them this is the one thing they take out from today, Is put more money into conversion rate optimisation.
- They art of getting people to convert
- It is a one off capital investment that brings ongoing returns Don’t mention how long it can take
- We run controlled experiments Get data Identify some quick wins
- You can bid the highest and have lowest CPL because you are the highest converting site Which means you can make it unaffordable for your competitors No company has this as their Top KPI, they really really should
- 540 coming up