Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel
2. What is Affiliate Marketing
Affiliate marketing is when you hire people to promote your
products/services and offer them rewards in the form of
commission for their work and efforts. It’s comparatively an
effective strategy to improve the sale of your business.
NIDM THE INSTITUTE OF MARKETING
www.nidmindia.com
3. Affiliate Marketing Statistics
Revenue and profit have been increasing roundabout 10% annually for the past five years
84% of the publishers and 80% of the brands employ affiliate marketing
Roundabout 15% of the revenue of the digital media industry is from the affiliate marketing
Sale by affiliate marketing would reach over 8.2 billion dollars by the end of 2022, and it was
4.8 billion dollars in 2016, according to Statista
16% of the e-commerce sale is through affiliate marketing and its markets are Canada and the
US
www.nidmindia.com
4. Advantages of Affiliate Marketing
Some of the main advantages of affiliate marketing are as follows;
Billion-Dollar Business
As many of you are familiar with the fact that the affiliate marketing industry is worth billions of
dollars, it has been prospering tremendously for the past few years. Primarily, it’s one of the main
benefits of attaching yourself to the growing business, and it amplifies your chances of growth and
success.
Low-Cost Business
It’s very simple and easy to start an affiliate marketing business without any barrier, and it all
depends on your decision. You should have your own affiliate website to market the products of
your clients. In fact, you can be an affiliate marketer without having your website. You just have to
focus on one product niche that you would promote, and join any of the affiliate programs.
www.nidmindia.com
5. Disadvantages of Affiliate Marketing
Some of the main disadvantages of affiliate marketing are as follows;
No Control
You don’t have the ownership of an affiliate marketing program; you’re
just a part of it. In other words, you have to follow the regulations of a
Retail Company, and you’re dependent on them. It seems charming in the
beginning, but it becomes less competitive later. You have to wait for the
client to adjust the new rate and implement the changes. Other than
communication, you can’t do much.
www.nidmindia.com
6. Quality Affiliates
Affiliates are your representatives, linking you to your customers and leads. They promote your
products or services to their own unique audiences, expanding your reach by exposing your
business to new prospects you might not otherwise reach.
However, not all partnerships are bound for success. Quality affiliates are knowledgeable about
your products and find creative ways to sell them.
They consistently produce valuable and engaging content for their audiences, and they’re willing
to learn and adapt as you evaluate and modify campaigns.
Factors of affilite marketing
www.nidmindia.com
7. Rules for affiliate marketing success
Do what you love
Yes, it’s within your reach to love what you do and still be successful. It doesn’t
mean the path to success will be easy, but it’s worth it. Before you start searching
for affiliate programs to join, do your research on the daily activities of affiliate
marketers. Make a list and ask yourself:
Can you imagine spending every morning working on some of those tasks?
Which of these tasks would make you feel most satisfied?
Do these activities make you feel excited at all?
HOME ABOUT US PORTFOLIO CONTACT US
www.nidmindia.com
NIDM THE BEST
8.
9.
10.
11. Bottom Line
After a careful analysis of the advantages and
disadvantages of affiliate marketing programs, we’ve
realized that it’s generally a good program. Therefore, you
should avoid following spam marketing techniques and be
truthful with your campaign.