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17 Demand Generation Statistics Every CMO Needs to See

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Understanding which KPIs really matter is critical to determining the success of your marketing programs. Check out the highlights from our Demand Generation Benchmarks Report!

Published in: Marketing

17 Demand Generation Statistics Every CMO Needs to See

  1. 17Demand Generation Stats Every CMO Needs to See AGENCY POST
  2. Determining the success of your marketing programs and analyzing key performance indicators can be challenging if you don’t have access to industry data.
  3. But how can you improve your KPIs if you don’t understand which ones really matter?
  4. To find out how companies are generating demand for their brands and how successful they’ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management level marketers in North America and Europe.
  5. The results are included in our ebook, The Demand Generation Benchmarks Report DOWNLOAD     NOW  
  6. Here are some highlights of the main charts and stats from the survey:
  7. Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less.
  8. For those exceeding their revenue goals, nearly the reverse is true. 70% report attracting more than 10,000 visitors per month.
  9. Companies meeting or exceeding their revenue goals attract significantly more website traffic.
  10. They also generate more leads, Marketing Qualified Leads (MQLs), sales opportunities, and customers than those that aren’t meeting or exceeding their revenue goals.
  11. Companies with higher annual revenues tend to pay a higher cost per lead.
  12. However, companies with between $250,000 and $10 million in revenue all average a cost per lead of $26-$50
  13. Companies with the highest annual revenue also report more visitors, leads, MQLs, sales opportunities, and customers than other companies.
  14. 82% of companies generating $250,000 or less in annual revenue report generating less than 100 leads per month…
  15. 82% of companies generating $250,000 or less in annual revenue report generating less than 100 leads per month… …whereas only 8% of companies generating $1 billion in annual revenue report the same.
  16. 74% of companies that weren’t exceeding revenue goals didn’t know their visitor, lead, MQL, or sales opportunities
  17. 40% of companies not achieving their revenue goals didn’t know their click-through rate. That’s 90% more than those exceeding their revenue goals.
  18. 34% of companies not achieving their revenue goals didn’t know their open rate -- 52% more than those exceeding their revenue goals.
  19. 60% of those exceeding their revenue goals had an above average open rate, while the same was true for only 48% of those achieving their revenue goals, and 35% of those not achieving their goals.
  20. 79% of all marketing leads never convert into sales and a lack of lead nurturing is the common cause.
  21. Top 3 marketing investments from companies exceeding their revenue goals:
  22. Top 3 marketing investments from companies exceeding their revenue goals: •  Branding
  23. Top 3 marketing investments from companies exceeding their revenue goals: •  Branding •  Website design and optimization
  24. Top 3 marketing investments from companies exceeding their revenue goals: •  Branding •  Website design and optimization •  Social media
  25. 24% of telecommunications companies aren’t reaching their revenue goals (20% higher than average).
  26. It’s one of the few industries still ranking telemarketing and traditional advertising among their top investments.
  27. 91%  of  companies  not  achieving  their  revenue   goals  generate  500  MQLs  or  less  per  month,   whereas  the  same  is  true  for  only  45%  of   companies  exceeding  their  revenue  goals.    
  28. The travel and tourism industry lists “online advertising” as a top investment, which is 75% more than other industries.
  29. Financial services companies list “marketing automation” as a top investment, which is 73% higher than other industries.
  30. Content creation is a top investment for 43% of information technology companies, which is 54% more than other industries.
  31. Download  The Demand Generation Benchmarks Report to learn more!   DOWNLOAD     NOW  

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