Five Account-Based Marketing Strategies to Rock Your Next Campaign
5 Ways AdTech Can Scale
Sangram Vajre, co-founder and CMO of Terminus, is a passionate
Marketing geek at heart and loves to solve problems, both
analytically and creatively. In today’s marketing world, when
companies need to rapidly adapt to changing buyer-centric
communication, Sangram finds comfort in all things technology
to keep pace with this challenge.
Over the years, Sangram has amassed invaluable experience
from his exposure to startups, consulting, and global companies.
Most recently, Sangram headed up Marketing at Pardot, which
was acquired by Salesforce in 2013.
Can you deploy
Awareness Among Named Accounts
Identified a list of target companies with your sales counter part
and get your message in front of your customers in every way
possible. Can this drive greater alignment and results?
Wake The Account And Not Just A Lead
Marketers spend so much time and money on getting
leads but only a few convert into opportunities. What if you
can find a new champion in your target company?
Follow-up on the entire account for the next 90
days instead of just contacts and leads that you
scan. Will the power of account targeting drive
Going Big On Events
“Always On” Air-Cover Campaign
When a prospect converts into a lead, instantly start putting
your message in front of the entire account and continue to be
top of mind. Can ABM help you close more deals?