The document discusses optimizing on-page video for search engine optimization. It explains that on-page video SEO is different because it provides users a richer content experience and shows richer search results. The key aspects of on-page video SEO optimization include optimizing the video content, using YouTube as the video platform, and optimizing the video webpage by including a transcript, using prime positioning for the video, and engaging audiences.
38. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Content
High quality thumbnail
High quality file format
Keywords in the script
Satisfying user intent
39. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Content
High quality thumbnail
High quality file format
✅
✅
40. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Content
High quality thumbnail
High quality file format
✅
✅
Keywords in the script
Satisfying user intent
💡
💡
42. Keywords in your script
@crystalontheweb
On-Page Video SEO | #MozCon
Keywords in the script
43. Keywords in your script
@crystalontheweb
On-Page Video SEO | #MozCon
Keywords in the script
44. On-Page Video SEO | #MozCon
@crystalontheweb
“Main Content is any
part of the page that
directly helps the
page achieve its
purpose.”
Satisfying user intent
Satisfying user intent
45. On-Page Video SEO | #MozCon
@crystalontheweb
“MC can be text,
images, videos,
page features…”
Satisfying user intent
Satisfying user intent
46. On-Page Video SEO | #MozCon
@crystalontheweb
“High and low quality
MC comes in all
formats (e.g., text,
audio, video, images)
and all lengths.”
Satisfying user intent
Satisfying user intent
53. Use Youtube
On-Page Video SEO | #MozCon
@crystalontheweb
Use YouTube
YT has 48m
ranking pages on
the SERP
54. Use Youtube
On-Page Video SEO | #MozCon
@crystalontheweb
Use YouTube
Source: Joy Hawkins, Sterling Sky
Other
platform
55. Use Youtube
On-Page Video SEO | #MozCon
@crystalontheweb
Use YouTube
Source: Joy Hawkins, Sterling Sky
YouTube
56. @crystalontheweb
On-Page Video SEO | #MozCon
Defaults on
YouTube
meet Google
video indexing
specs
Satisfying user intent
Use YouTube
Correct px size
Supported formats
Full Video Schema
Title consistency
68. Engage with Youtube
@crystalontheweb
On-Page Video SEO | #MozCon
STAR TREK: PICARD Cast talks NEXT GENERATION Reunion and rocky Relationshipwith Gene Roddenberry
Engage on YouTube
70. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Webpage
Include a transcript
Tech SEO Foundations
Use prime positioning
Engage your audience
71. On-Page Video SEO | #MozCon
@crystalontheweb
Video
Webpage
Include a transcript
Tech SEO Foundations
Use prime positioning
Engage your audience
💡
💡
💡
💡
They don’t just want to readabout the northern lights
They want to know how brightly it burned
because
They want to know how brightly it burned
because
They want to see it
They don’t just want a description of the Sea of tranquility
Study after study will show you
that the stats on video are immense
As well as uploading videos everyday users are consuming videos all the time
The equivalent of watching the first 5 Star Trek movies every week
And despite that, users say they want more
And they are want it to be easily accessible
Rebe
They’re happy to show video from multiple social media accounts
So that when you
With a dedicated video tab
Where you can click on a button open the video and play it without leaving the SERP
And let publishers use video to rank for multiple positions
On the same SERP
At the same time
Google is so invested in this search experience that they’ve added new reports in Google Search console
Even creating a brand new channel for organic video in our beloved GA4
So we can track all the impact if we ever figure it out
And what is the impact of all of this?
This means
High quality file format- Not netflix but your best showing
Keywords should be in your script because google doesn’t just read them on YT, they will create them for you.
Intent is important because it has the purpose of the page at it’s root
And google assessing you to see that you achieve that purpose
And video is considered as part of the main content
to achieve this aim.
Videos which achieve this benefit from more SERP visibility
And in my research can see as high as
On the first point, I get a lot
YouTube is the king of video Featured Snippets
Same as the documentation
Do keyword research with Tube buddyFollow their checklist
Find video that relate to the topic
Do competitor research
Actually use them in your videos
And work here has impact how effective the video content is when it's on o
It is an end to end platform with a full experience tailored for freelancers and agencies.
This is a tactic that shouldn’t be reserved for full fledged YouTubers.
Put your links here.
They are not follow links, but they will drive traffic.
It is an end to end platform with a full experience tailored for freelancers and agencies.
When we talk about Tech SEO Foundations
Connecting your site to YouTube API so that you can automate you schema and meta dataAnd the description
What we do with W
Edit it, but this is a great opportunity to add in natural human language patterns into your website - patterns which google are working hard to understand and prioritize.
All of this said, let me introduce you to
Engage your audienceWix site gets over 80k visits per monthRanks for thousands Many are branded But some of them are straight head terms like