http://www.automotiveinternetsales.com http://www.internetsales20group.com How To Create An Unfair Advantage On Google With Video Search Engine Optimization Here are the examples that I used: * 2013 rav4 miami * 2013 hyundai sonata hagerstown * 2013 honda accord hagerstown * toyota corolla torrance * cherry hill porsche * 2012 chevy silverado elmhurst

1. “How To Create An Unfair Advantage On Google
Using Video Search Engine Optimization”
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2. • Sean V. Bradley
• Founder & CEO,
• Dealer Synergy
• (866) 432-3555
• seanb@dealersynergy.com
• www.internetsales20group.com
• www.automtoiveinternetsales.com

3. Google Facts
• ONLY .5% of people go past the 1st Page
• ONLY 20% Of People Will “Click” Pay Per Click Ads
• ORGANIC Optimization is the MOST Powerful Strategy
• Google Prefers VIDEO Content OVER Static Content & Links
• Videos show up in 50% of Google Searches

4. How To Create An Unfair Advantage On Google Using Video Search Engine
​
Optimization
Sean V. Bradley

5. Understanding the Power
of Video
How To Create An Unfair Advantage On Google Using Video Search Engine
Optimization average buyer spends 11 hours performing online
The​
research with three hours spent on video on and two
hours doing searches.
Sean V. Bradley
More then 3 Billion Google Searches are completed
daily
Videos show up in 50% of Google Searches
Video is 53 time more likely to be selected over static
text link
Video is off place SEO and is ranked more highly then
on site SEO

8. VSEO Dominates All Other
Search Strategies

9. VSEO Dominates All Other
Search Strategies
 Unique value package proposition
 Leverages the “science of communication”
 Repurpose the videos from the VSEO strategy to ALL other aspects of
communications, such as websites and email.

10. Video Search Engine
Optimization
Strategy of constant “uploads”
Search engines have advanced technology, including
speech recognition, facial recognition, and pixel recognition.
Each video must be compelling and relevant, and most
importantly, your video content needs to match your video:
– Subject (header)
– Description/anchor text
– Meta tags
– Category tags
– Keywords
– Links (names)

11. What is VSEO?
 There is a misconception that just adding video content to your
website or uploading videos to YouTube is considered video
search engine optimization (VSEO).
 There are a lot of companies claiming they have or do VSEO;
unfortunately, that is really not the case.
 Video search engine optimization (VSEO) is the management
and distribution of rich media (i.e. videos) across the Internet.
 This management includes the creation of the subject,
descriptions, metadata, keywords, and category tags.

12. Video Search Engine Optimization
 Subject — Each video needs to have a unique subject line.
 Descriptions and anchor text — Each video needs to have a
unique description.
 Metadata — You want to make sure that you use the proper
meta tags for your videos.
 Category tag — Make sure you are using the right category.
 Upload to multiple video search engines ***

13. Lets Go Live.....

17. Sales Department Videos
 Customer Testimonials
 Walk-arounds
 Interior Feature Highlights
 Special Dealer Events and Sponsorships

18. Service Department Videos
 Customer Testimonials
 How-To Features
 Preventative Maintenance Tips
 Safety Bulletin Announcements
 Warranty Updates

19. Parts Department Videos
 Customer testimonials
 Target specialty audiences-
independent repair shops
 Aftermarket parts for performance
 Tire, wheel, maintenance, parts, and
specials

20. Finance Department Videos
 Customer testimonials
 Pre-sell backend products and their value
 Explain service contracts, ALH Insurances, prepaid maintenance
programs
 Discuss credit history
impact on loan rates and
terms
 Talk about finance basics

21. Get Creative
 Lots of things happen in a dealership that might be interesting to
consumers.
 Ask for ideas from your employees and award a prize for the best ideas
 Make your employees the star of the video
Even someone detailing a vehicle can show a customer how to
properly wax a vehicle or keep the interior clean

23. THANK YOU!
Please Sign Up For
www.InternetSales20Group.com
&
www.AutoMotiveInternetSales.com
Call me if you want a FREE Custom
Strategy Session. I would be happy to
show you how you can CRUSH your
competition!