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It was 2018...
@himani_kankaria #BrightonSEO
missivedigital.com
It was 2018...
When I entered into SEO consulting
@himani_kankaria #BrightonSEO
missivedigital.com
Larger
challenges
I faced
@himani_kankaria #BrightonSEO
missivedigital.com
Consultants are expected to bring ROI
right after they've been hired.
Larger
challenges
I faced
@himani_kankaria #BrightonSEO
missivedigital.com
Consultants can never be in-house
employees (the pandemic is the example).
Larger
challenges
I faced
@himani_kankaria #BrightonSEO
missivedigital.com
If I have to sustain in this
industry, I would need to...
@himani_kankaria #BrightonSEO
missivedigital.com
If I have to sustain in this
industry, I would need to...
Bring Conversions...
@himani_kankaria #BrightonSEO
missivedigital.com
If I have to sustain in this
industry, I would need to...
Maximize ROI...
@himani_kankaria #BrightonSEO
missivedigital.com
When someone says,
it's easy to maximize ROI faster
@himani_kankaria #BrightonSEO
Source: Los Angeles Times
missivedigital.com
B2B buying
got more
complex
@himani_kankaria #BrightonSEO
missivedigital.com
Focus more
on building
loyalty than
just revenue.
@himani_kankaria
#BrightonSEO
missivedigital.com


As of August 2022,
65% of US adults said
they’d spent more on
groceries and less on
experiences in the
past six months.
Source: emarketer.com
@himani_kankaria #BrightonSEO
missivedigital.com
Preferences of platforms changed
for some audiences
Source: Ofcom
@himani_kankaria #BrightonSEO
missivedigital.com
SEO cannot play alone
@himani_kankaria #BrightonSEO
missivedigital.com
SEO cannot play alone
in the game of marketing.
@himani_kankaria #BrightonSEO
missivedigital.com
SEO cannot play alone
in the game of marketing.
in the game of business.
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
is all about being visible every time
your audience searches for you on
Search
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
It's an approach in your SEO strategy
to help you build visitors' trust so that
they convert.
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
builds brand loyalty.
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
focuses on what can contribute to Search
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
focuses on what can contribute to Search
People with the specific search & read intent
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
focuses on what can contribute to Search
People with the specific search & read intent
Platform's compatibility to support Search
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
focuses on what can contribute to Search
People with the specific search & read intent
Platform's compatibility to support Search
Presence on SERPs
@himani_kankaria #BrightonSEO
missivedigital.com
People with the specific
search intent
Remarketing SEO
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify people
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify people
Prospects
Your real target audience
(decision-makers) that would convert.
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify people
Prospects
Influencers
Your real target audience
(decision-makers) that would convert.
The people who will suggest, influence, or
recommend you to the decision-makers.
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify people
Prospects
Influencers
Business Owners, CTOs, Project
Managers, etc.
Investors, Developers, QAs, etc.
IT Company
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify people
Prospects
Influencers
CFO, Head of Finance, etc.
AR Team members
Accounts Receivable Software
@himani_kankaria #BrightonSEO
missivedigital.com
2. Create
ICPs
(ideal
customer
profiles)
Source: OpenTracker
@himani_kankaria #BrightonSEO
missivedigital.com
2. Create
ICPs
(ideal
customer
profiles)
Source: Missive Digital
@himani_kankaria #BrightonSEO
missivedigital.com
01 03 04
02
Reach $5m
turnover
Need more big-
ticket customers
through Inbound
Missive has helped
similar companies
achieve big leads
Missive specialises
in Organic, so they
know what they do
Identifying
Goals
Challenges
to achieve
those goals
How we help
you overcome
the challenges
How we are
better than
competitors
For a B2B SaaS
business owner
@himani_kankaria #BrightonSEO
missivedigital.com
2. Create
ICPs
(ideal
customer
profiles)
Google Sheets template: https://bit.ly/33mrr1R
missivedigital.com
3. Map their search intent
@himani_kankaria #BrightonSEO
missivedigital.com
3. Map their search intent
@himani_kankaria #BrightonSEO
Using AAIDA Model
missivedigital.com
Awareness Attention Interest Desire Action
3. Map their search intent
@himani_kankaria #BrightonSEO
Using AAIDA Model
missivedigital.com
3. Map their search intent - Prospects
Awareness Attention Interest Desire Action
@himani_kankaria #BrightonSEO
missivedigital.com
3. Map their search intent - Prospects
Too
Informational
Awareness Attention Interest Desire Action
@himani_kankaria #BrightonSEO
SaaS SEO keywords
missivedigital.com
3. Map their search intent - Prospects
Too
Informational
Mind-blowing
Informational
Awareness Attention Interest Desire Action
SaaS SEO
mistakes
@himani_kankaria #BrightonSEO
SaaS SEO keywords
missivedigital.com
3. Map their search intent - Prospects
Too
Informational
Mind-blowing
Informational
Informational +
Commercial
Awareness Attention Interest Desire Action
SaaS SEO
mistakes
Top SaaS SEO
agencies
@himani_kankaria #BrightonSEO
SaaS SEO keywords
missivedigital.com
3. Map their search intent - Prospects
Too
Informational
Mind-blowing
Informational
Informational +
Commercial
Commercial +
Navigational
Navigational + Commercial
+ Informational
Awareness Attention Interest Desire Action
SaaS SEO keywords SaaS SEO
mistakes
Top SaaS SEO
agencies
Missive SaaS
SEO
Missive won the best
SaaS SEO agency
award
@himani_kankaria #BrightonSEO
missivedigital.com
3. Map their search intent - Influencers
Awareness Attention Interest Desire Action
@himani_kankaria #BrightonSEO
missivedigital.com
3. Map their search intent - Influencers
Too
Informational
Mind-blowing
Informational
Informational +
Commercial
Commercial +
Navigational
Navigational + Commercial
+ Informational
Awareness Attention Interest Desire Action
What is SEO? Free keyword
research tools
SEO career
tips
Missive keyword
research checklist
SaaS SEO
case studies
@himani_kankaria #BrightonSEO
missivedigital.com
Platform's compatibility
to support Search
Remarketing SEO
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify the platforms for people
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify the platforms for people
Prospects
Influencers
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify the platforms for people
Prospects
Influencers
Social Media, Email, Search Engines, Niche
Referral Sites (news, guest blogs, etc.)
@himani_kankaria #BrightonSEO
missivedigital.com
1. Identify the platforms for people
Prospects
Influencers
Social Media, Email, Search Engines, Niche
Referral Sites (news, guest blogs, etc.)
Social Media, Niche Referral Sites, Search
Engines (Google, YouTube, etc.)
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Email
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Email
Example of a niche website
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Email
Source: Semrush
Commercial keywords
had low SV & high KD
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms
contribute to Search?
Email
Considering the audience, we
thought to try a series of newsletters
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Email
Well, they worked :)
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Email
High impressions on the
dates, newsletters went
live
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Email
High CTR on the
dates, newsletters
went live
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Email
High Conversions as well
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Social Media
@himani_kankaria #BrightonSEO
missivedigital.com
Does Social Media
Impact SEO?
@himani_kankaria #BrightonSEO
missivedigital.com
Source: Lyfe Marketing
@himani_kankaria #BrightonSEO
missivedigital.com
But wait,
That's not all...
@himani_kankaria #BrightonSEO
missivedigital.com
@himani_kankaria #BrightonSEO
Social Media has come to
missivedigital.com
Social Media has come to
SERPs
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms
contribute to Search?
Social Media
TikTok
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms
contribute to Search?
Social Media
TikTok
Source: Carrie Rose
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Social Media
TikTok SEO Guide
by Carrie Rose
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms
contribute to Search?
Social Media
Twitter
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Social Media
Twitter
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Social Media
Twitter
@himani_kankaria
#BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Social Media
Twitter for SEO
Source: Brodie Clark on Twitter Carousel Experiment
@himani_kankaria #BrightonSEO
missivedigital.com
For Twitter SEO
"The presence of a Twitter carousel within Google
Search presents an interesting opportunity for
publishers. Under the right parameters, content
can gain high visibility in Google’s SERPs, but
often goes under the radar."
Brodie Clark, SEO Consultant, Australia
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Social Media
Pinterest
@himani_kankaria #BrightonSEO
missivedigital.com
2. Does these platforms contribute to
Search?
Social Media
Pinterest
@himani_kankaria #BrightonSEO
missivedigital.com
Presence on SERPs
Remarketing SEO
@himani_kankaria #BrightonSEO
missivedigital.com
1. Build your Brand SERPs
@himani_kankaria #BrightonSEO
missivedigital.com
1. Build your Brand SERPs
B2B Brand SERP
Example
@himani_kankaria #BrightonSEO
missivedigital.com
1. Build your Brand SERPs
B2C Brand SERP
Example
@himani_kankaria #BrightonSEO
missivedigital.com
1. Build your Brand SERPs
Learn from Brand
SERP Guy
@himani_kankaria #BrightonSEO
missivedigital.com
2. Optimize for different SERP Features
@himani_kankaria #BrightonSEO
missivedigital.com
2. Optimize for different SERP Features
Featured
Snippets
@himani_kankaria #BrightonSEO
missivedigital.com
2. Optimize for different SERP Features
Featured
Snippets
My guide
on SEJ
@himani_kankaria #BrightonSEO
missivedigital.com
2. Optimize for different SERP Features
Featured
Snippets
My YouTube guide on
Featured Snippets
@himani_kankaria #BrightonSEO
missivedigital.com
2. Optimize for different SERP Features
Image Pack Showcasing images from the Google Image search
Video
Knowledge Panel
A video thumbnail is fetched as a result from YouTube
Get semantic data from various sources and list them
@himani_kankaria #BrightonSEO
missivedigital.com
2. Optimize for different SERP Features
News Pack
Reviews
Shopping
A section with "In the news" showcases latest news on the topic
If you've got reviews, it showcased within the SERP snippet
Product Listing Ads (PLAs) get a special place on SERPs
@himani_kankaria #BrightonSEO
missivedigital.com
More SERP features
based on the queries
you target
Source: Moz
@himani_kankaria #BrightonSEO
missivedigital.com
How to Check if your
Remarketing SEO
is working?
@himani_kankaria #BrightonSEO
missivedigital.com
Watch your
returning visitors...
@himani_kankaria #BrightonSEO
missivedigital.com
New Visitors
=
Brand Awareness
@himani_kankaria #BrightonSEO
missivedigital.com
Returning Visitors
=
Brand Recognition &
Recall
@himani_kankaria #BrightonSEO
missivedigital.com
Did You
Know???
@himani_kankaria #BrightonSEO
missivedigital.com
Did You
Know???
Almost 58% SEOs don't
add the "New vs
Repeat" comparison in
their SEO reports.
@himani_kankaria #BrightonSEO
missivedigital.com
Returning visitors maximizes the
ROI
@himani_kankaria #BrightonSEO
missivedigital.com
UA New vs Returning
Reporting Template
by Missive Digital -
https://bit.ly/UA-
Return
@himani_kankaria #BrightonSEO
missivedigital.com
4 Ps of Remarketing SEO
@himani_kankaria #BrightonSEO
missivedigital.com
4 Ps of Remarketing SEO
People with the specific search & read intent
@himani_kankaria #BrightonSEO
missivedigital.com
4 Ps of Remarketing SEO
People with the specific search & read intent
Platform's compatibility to support Search
@himani_kankaria #BrightonSEO
missivedigital.com
4 Ps of Remarketing SEO
People with the specific search & read intent
Presence on SERPs
Platform's compatibility to support Search
@himani_kankaria #BrightonSEO
missivedigital.com
4 Ps of Remarketing SEO
Performance analysis of Remarketing SEO
People with the specific search & read intent
Presence on SERPs
Platform's compatibility to support Search
@himani_kankaria #BrightonSEO
missivedigital.com
Remarketing SEO
becomes the trend
today.
@himani_kankaria #BrightonSEO
missivedigital.com
Because today,
it's not about ranking
in the #1 position
@himani_kankaria #BrightonSEO
missivedigital.com
it's about being on the
top of SERPs that eats
up the most pixels.
@himani_kankaria #BrightonSEO
missivedigital.com
Thank You
#BrightonSEO!
@himani_kankaria
/himanikankaria/
/himanikankaria
missivedigital.com
Himani Kankaria

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[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf

  • 1.
  • 2. It was 2018... @himani_kankaria #BrightonSEO missivedigital.com
  • 3. It was 2018... When I entered into SEO consulting @himani_kankaria #BrightonSEO missivedigital.com
  • 5. Consultants are expected to bring ROI right after they've been hired. Larger challenges I faced @himani_kankaria #BrightonSEO missivedigital.com
  • 6. Consultants can never be in-house employees (the pandemic is the example). Larger challenges I faced @himani_kankaria #BrightonSEO missivedigital.com
  • 7. If I have to sustain in this industry, I would need to... @himani_kankaria #BrightonSEO missivedigital.com
  • 8. If I have to sustain in this industry, I would need to... Bring Conversions... @himani_kankaria #BrightonSEO missivedigital.com
  • 9. If I have to sustain in this industry, I would need to... Maximize ROI... @himani_kankaria #BrightonSEO missivedigital.com
  • 10. When someone says, it's easy to maximize ROI faster @himani_kankaria #BrightonSEO Source: Los Angeles Times missivedigital.com
  • 11. B2B buying got more complex @himani_kankaria #BrightonSEO missivedigital.com
  • 12. Focus more on building loyalty than just revenue. @himani_kankaria #BrightonSEO missivedigital.com
  • 13.   As of August 2022, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Source: emarketer.com @himani_kankaria #BrightonSEO missivedigital.com
  • 14. Preferences of platforms changed for some audiences Source: Ofcom @himani_kankaria #BrightonSEO missivedigital.com
  • 15. SEO cannot play alone @himani_kankaria #BrightonSEO missivedigital.com
  • 16. SEO cannot play alone in the game of marketing. @himani_kankaria #BrightonSEO missivedigital.com
  • 17. SEO cannot play alone in the game of marketing. in the game of business. @himani_kankaria #BrightonSEO missivedigital.com
  • 19. Remarketing SEO is all about being visible every time your audience searches for you on Search @himani_kankaria #BrightonSEO missivedigital.com
  • 20. Remarketing SEO It's an approach in your SEO strategy to help you build visitors' trust so that they convert. @himani_kankaria #BrightonSEO missivedigital.com
  • 21. Remarketing SEO builds brand loyalty. @himani_kankaria #BrightonSEO missivedigital.com
  • 22. Remarketing SEO focuses on what can contribute to Search @himani_kankaria #BrightonSEO missivedigital.com
  • 23. Remarketing SEO focuses on what can contribute to Search People with the specific search & read intent @himani_kankaria #BrightonSEO missivedigital.com
  • 24. Remarketing SEO focuses on what can contribute to Search People with the specific search & read intent Platform's compatibility to support Search @himani_kankaria #BrightonSEO missivedigital.com
  • 25. Remarketing SEO focuses on what can contribute to Search People with the specific search & read intent Platform's compatibility to support Search Presence on SERPs @himani_kankaria #BrightonSEO missivedigital.com
  • 26. People with the specific search intent Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  • 27. 1. Identify people @himani_kankaria #BrightonSEO missivedigital.com
  • 28. 1. Identify people Prospects Your real target audience (decision-makers) that would convert. @himani_kankaria #BrightonSEO missivedigital.com
  • 29. 1. Identify people Prospects Influencers Your real target audience (decision-makers) that would convert. The people who will suggest, influence, or recommend you to the decision-makers. @himani_kankaria #BrightonSEO missivedigital.com
  • 30. 1. Identify people Prospects Influencers Business Owners, CTOs, Project Managers, etc. Investors, Developers, QAs, etc. IT Company @himani_kankaria #BrightonSEO missivedigital.com
  • 31. 1. Identify people Prospects Influencers CFO, Head of Finance, etc. AR Team members Accounts Receivable Software @himani_kankaria #BrightonSEO missivedigital.com
  • 33. 2. Create ICPs (ideal customer profiles) Source: Missive Digital @himani_kankaria #BrightonSEO missivedigital.com
  • 34. 01 03 04 02 Reach $5m turnover Need more big- ticket customers through Inbound Missive has helped similar companies achieve big leads Missive specialises in Organic, so they know what they do Identifying Goals Challenges to achieve those goals How we help you overcome the challenges How we are better than competitors For a B2B SaaS business owner @himani_kankaria #BrightonSEO missivedigital.com
  • 35. 2. Create ICPs (ideal customer profiles) Google Sheets template: https://bit.ly/33mrr1R missivedigital.com
  • 36. 3. Map their search intent @himani_kankaria #BrightonSEO missivedigital.com
  • 37. 3. Map their search intent @himani_kankaria #BrightonSEO Using AAIDA Model missivedigital.com
  • 38. Awareness Attention Interest Desire Action 3. Map their search intent @himani_kankaria #BrightonSEO Using AAIDA Model missivedigital.com
  • 39. 3. Map their search intent - Prospects Awareness Attention Interest Desire Action @himani_kankaria #BrightonSEO missivedigital.com
  • 40. 3. Map their search intent - Prospects Too Informational Awareness Attention Interest Desire Action @himani_kankaria #BrightonSEO SaaS SEO keywords missivedigital.com
  • 41. 3. Map their search intent - Prospects Too Informational Mind-blowing Informational Awareness Attention Interest Desire Action SaaS SEO mistakes @himani_kankaria #BrightonSEO SaaS SEO keywords missivedigital.com
  • 42. 3. Map their search intent - Prospects Too Informational Mind-blowing Informational Informational + Commercial Awareness Attention Interest Desire Action SaaS SEO mistakes Top SaaS SEO agencies @himani_kankaria #BrightonSEO SaaS SEO keywords missivedigital.com
  • 43. 3. Map their search intent - Prospects Too Informational Mind-blowing Informational Informational + Commercial Commercial + Navigational Navigational + Commercial + Informational Awareness Attention Interest Desire Action SaaS SEO keywords SaaS SEO mistakes Top SaaS SEO agencies Missive SaaS SEO Missive won the best SaaS SEO agency award @himani_kankaria #BrightonSEO missivedigital.com
  • 44. 3. Map their search intent - Influencers Awareness Attention Interest Desire Action @himani_kankaria #BrightonSEO missivedigital.com
  • 45. 3. Map their search intent - Influencers Too Informational Mind-blowing Informational Informational + Commercial Commercial + Navigational Navigational + Commercial + Informational Awareness Attention Interest Desire Action What is SEO? Free keyword research tools SEO career tips Missive keyword research checklist SaaS SEO case studies @himani_kankaria #BrightonSEO missivedigital.com
  • 46. Platform's compatibility to support Search Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  • 47. 1. Identify the platforms for people @himani_kankaria #BrightonSEO missivedigital.com
  • 48. 1. Identify the platforms for people Prospects Influencers @himani_kankaria #BrightonSEO missivedigital.com
  • 49. 1. Identify the platforms for people Prospects Influencers Social Media, Email, Search Engines, Niche Referral Sites (news, guest blogs, etc.) @himani_kankaria #BrightonSEO missivedigital.com
  • 50. 1. Identify the platforms for people Prospects Influencers Social Media, Email, Search Engines, Niche Referral Sites (news, guest blogs, etc.) Social Media, Niche Referral Sites, Search Engines (Google, YouTube, etc.) @himani_kankaria #BrightonSEO missivedigital.com
  • 51. 2. Does these platforms contribute to Search? @himani_kankaria #BrightonSEO missivedigital.com
  • 52. 2. Does these platforms contribute to Search? Email @himani_kankaria #BrightonSEO missivedigital.com
  • 53. 2. Does these platforms contribute to Search? Email Example of a niche website @himani_kankaria #BrightonSEO missivedigital.com
  • 54. 2. Does these platforms contribute to Search? Email Source: Semrush Commercial keywords had low SV & high KD @himani_kankaria #BrightonSEO missivedigital.com
  • 55. 2. Does these platforms contribute to Search? Email Considering the audience, we thought to try a series of newsletters @himani_kankaria #BrightonSEO missivedigital.com
  • 56. 2. Does these platforms contribute to Search? Email Well, they worked :) @himani_kankaria #BrightonSEO missivedigital.com
  • 57. 2. Does these platforms contribute to Search? Email High impressions on the dates, newsletters went live @himani_kankaria #BrightonSEO missivedigital.com
  • 58. 2. Does these platforms contribute to Search? Email High CTR on the dates, newsletters went live @himani_kankaria #BrightonSEO missivedigital.com
  • 59. 2. Does these platforms contribute to Search? Email High Conversions as well @himani_kankaria #BrightonSEO missivedigital.com
  • 60.
  • 61. 2. Does these platforms contribute to Search? Social Media @himani_kankaria #BrightonSEO missivedigital.com
  • 62. Does Social Media Impact SEO? @himani_kankaria #BrightonSEO missivedigital.com
  • 63. Source: Lyfe Marketing @himani_kankaria #BrightonSEO missivedigital.com
  • 64. But wait, That's not all... @himani_kankaria #BrightonSEO missivedigital.com
  • 65. @himani_kankaria #BrightonSEO Social Media has come to missivedigital.com
  • 66. Social Media has come to SERPs @himani_kankaria #BrightonSEO missivedigital.com
  • 67. 2. Does these platforms contribute to Search? Social Media TikTok @himani_kankaria #BrightonSEO missivedigital.com
  • 68. 2. Does these platforms contribute to Search? Social Media TikTok Source: Carrie Rose @himani_kankaria #BrightonSEO missivedigital.com
  • 69. 2. Does these platforms contribute to Search? Social Media TikTok SEO Guide by Carrie Rose @himani_kankaria #BrightonSEO missivedigital.com
  • 70. 2. Does these platforms contribute to Search? Social Media Twitter @himani_kankaria #BrightonSEO missivedigital.com
  • 71. 2. Does these platforms contribute to Search? Social Media Twitter @himani_kankaria #BrightonSEO missivedigital.com
  • 72. 2. Does these platforms contribute to Search? Social Media Twitter @himani_kankaria #BrightonSEO missivedigital.com
  • 73. 2. Does these platforms contribute to Search? Social Media Twitter for SEO Source: Brodie Clark on Twitter Carousel Experiment @himani_kankaria #BrightonSEO missivedigital.com
  • 74. For Twitter SEO "The presence of a Twitter carousel within Google Search presents an interesting opportunity for publishers. Under the right parameters, content can gain high visibility in Google’s SERPs, but often goes under the radar." Brodie Clark, SEO Consultant, Australia @himani_kankaria #BrightonSEO missivedigital.com
  • 75. 2. Does these platforms contribute to Search? Social Media Pinterest @himani_kankaria #BrightonSEO missivedigital.com
  • 76. 2. Does these platforms contribute to Search? Social Media Pinterest @himani_kankaria #BrightonSEO missivedigital.com
  • 77. Presence on SERPs Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  • 78. 1. Build your Brand SERPs @himani_kankaria #BrightonSEO missivedigital.com
  • 79. 1. Build your Brand SERPs B2B Brand SERP Example @himani_kankaria #BrightonSEO missivedigital.com
  • 80. 1. Build your Brand SERPs B2C Brand SERP Example @himani_kankaria #BrightonSEO missivedigital.com
  • 81. 1. Build your Brand SERPs Learn from Brand SERP Guy @himani_kankaria #BrightonSEO missivedigital.com
  • 82. 2. Optimize for different SERP Features @himani_kankaria #BrightonSEO missivedigital.com
  • 83. 2. Optimize for different SERP Features Featured Snippets @himani_kankaria #BrightonSEO missivedigital.com
  • 84. 2. Optimize for different SERP Features Featured Snippets My guide on SEJ @himani_kankaria #BrightonSEO missivedigital.com
  • 85. 2. Optimize for different SERP Features Featured Snippets My YouTube guide on Featured Snippets @himani_kankaria #BrightonSEO missivedigital.com
  • 86. 2. Optimize for different SERP Features Image Pack Showcasing images from the Google Image search Video Knowledge Panel A video thumbnail is fetched as a result from YouTube Get semantic data from various sources and list them @himani_kankaria #BrightonSEO missivedigital.com
  • 87. 2. Optimize for different SERP Features News Pack Reviews Shopping A section with "In the news" showcases latest news on the topic If you've got reviews, it showcased within the SERP snippet Product Listing Ads (PLAs) get a special place on SERPs @himani_kankaria #BrightonSEO missivedigital.com
  • 88. More SERP features based on the queries you target Source: Moz @himani_kankaria #BrightonSEO missivedigital.com
  • 89. How to Check if your Remarketing SEO is working? @himani_kankaria #BrightonSEO missivedigital.com
  • 90. Watch your returning visitors... @himani_kankaria #BrightonSEO missivedigital.com
  • 91. New Visitors = Brand Awareness @himani_kankaria #BrightonSEO missivedigital.com
  • 92. Returning Visitors = Brand Recognition & Recall @himani_kankaria #BrightonSEO missivedigital.com
  • 94. Did You Know??? Almost 58% SEOs don't add the "New vs Repeat" comparison in their SEO reports. @himani_kankaria #BrightonSEO missivedigital.com
  • 95. Returning visitors maximizes the ROI @himani_kankaria #BrightonSEO missivedigital.com
  • 96.
  • 97. UA New vs Returning Reporting Template by Missive Digital - https://bit.ly/UA- Return @himani_kankaria #BrightonSEO missivedigital.com
  • 98. 4 Ps of Remarketing SEO @himani_kankaria #BrightonSEO missivedigital.com
  • 99. 4 Ps of Remarketing SEO People with the specific search & read intent @himani_kankaria #BrightonSEO missivedigital.com
  • 100. 4 Ps of Remarketing SEO People with the specific search & read intent Platform's compatibility to support Search @himani_kankaria #BrightonSEO missivedigital.com
  • 101. 4 Ps of Remarketing SEO People with the specific search & read intent Presence on SERPs Platform's compatibility to support Search @himani_kankaria #BrightonSEO missivedigital.com
  • 102. 4 Ps of Remarketing SEO Performance analysis of Remarketing SEO People with the specific search & read intent Presence on SERPs Platform's compatibility to support Search @himani_kankaria #BrightonSEO missivedigital.com
  • 103. Remarketing SEO becomes the trend today. @himani_kankaria #BrightonSEO missivedigital.com
  • 104. Because today, it's not about ranking in the #1 position @himani_kankaria #BrightonSEO missivedigital.com
  • 105. it's about being on the top of SERPs that eats up the most pixels. @himani_kankaria #BrightonSEO missivedigital.com