SlideShare a Scribd company logo

How SEO changes, as we say bye bye to cookies

Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO. In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.

1 of 31
Download to read offline
How SEO changes as
we say bye bye to cookies
Slideshare.net/AccuraCast
@accuracast
Farhad Divecha
AccuraCast
@accuracast #brightonSEO
Expertise
@accuracast #brightonSEO
Brands Helped
@accuracast #brightonSEO
We help
ambitious
brands
capture
meaningful
data.
Data can
be used
to grow
rapidly.
@accuracast #brightonSEO
@accuracast #brightonSEO
Ad

Recommended

BrightonSEO 2022.pdf
BrightonSEO 2022.pdfBrightonSEO 2022.pdf
BrightonSEO 2022.pdfIlia Markov
 
Can you trust AI with your content?
Can you trust AI with your content?Can you trust AI with your content?
Can you trust AI with your content?Mat Bennett
 
The Value of Featured Snippets (BrightonSEO 2023).pdf
The Value of Featured Snippets (BrightonSEO 2023).pdfThe Value of Featured Snippets (BrightonSEO 2023).pdf
The Value of Featured Snippets (BrightonSEO 2023).pdfNiki Mosier
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
 
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...Ahrefs
 
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...
Spreadsheet Sorcery - A Google Sheets guide for the aspiring Wizard | Brighto...Matt Greenwood
 
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....
Thomas Johnson - Mapping Conversion Rate and Intent for High ROI content (1)....ThomasJohnson613119
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
 

More Related Content

What's hot

Brighton SEO 2022: How to ideate to land links in publications that really im...
Brighton SEO 2022: How to ideate to land links in publications that really im...Brighton SEO 2022: How to ideate to land links in publications that really im...
Brighton SEO 2022: How to ideate to land links in publications that really im...EvaCheng23
 
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsData-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
 
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...BethBarnham1
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffMichael Van Den Reym
 
How to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerceHow to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommercePierreOlivierDanhaiv1
 
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfSophie Gibson
 
Networking for SEOs (and why it matters)
Networking for SEOs (and why it matters)Networking for SEOs (and why it matters)
Networking for SEOs (and why it matters)GretaKoivikko
 
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdfBrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdfSteven van Vessum
 
How to come up with content ideas without relying on search volume.pptx
How to come up with content ideas without relying on search volume.pptxHow to come up with content ideas without relying on search volume.pptx
How to come up with content ideas without relying on search volume.pptxStephNaylor2
 
Swipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedSwipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedEleni Cashell
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyArpunBhuhi
 
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]Chloe Smith
 
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
Martin McGarry - SEO strategy c/o England manager Gareth SouthgateMartin McGarry - SEO strategy c/o England manager Gareth Southgate
Martin McGarry - SEO strategy c/o England manager Gareth SouthgateMartin McGarry
 
Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landsca...
Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landsca...Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landsca...
Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landsca...CroudLocal
 
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
 
I Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO MistakesI Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO MistakesTom Brennan
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardJoshuaHardwickAhrefs
 
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesBrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
 

What's hot (20)

Brighton SEO 2022: How to ideate to land links in publications that really im...
Brighton SEO 2022: How to ideate to land links in publications that really im...Brighton SEO 2022: How to ideate to land links in publications that really im...
Brighton SEO 2022: How to ideate to land links in publications that really im...
 
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsData-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costs
 
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...
Accessibility, strategy and schema - do they go hand in hand? Beth Barnham Br...
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
 
How to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerceHow to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerce
 
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
 
Networking for SEOs (and why it matters)
Networking for SEOs (and why it matters)Networking for SEOs (and why it matters)
Networking for SEOs (and why it matters)
 
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdfBrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
 
How to come up with content ideas without relying on search volume.pptx
How to come up with content ideas without relying on search volume.pptxHow to come up with content ideas without relying on search volume.pptx
How to come up with content ideas without relying on search volume.pptx
 
Swipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedSwipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghosted
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First Strategy
 
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]
 
How to control googlebot
How to control googlebotHow to control googlebot
How to control googlebot
 
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
Martin McGarry - SEO strategy c/o England manager Gareth SouthgateMartin McGarry - SEO strategy c/o England manager Gareth Southgate
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
 
Don't be a cannibal
Don't be a cannibalDon't be a cannibal
Don't be a cannibal
 
Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landsca...
Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landsca...Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landsca...
Rachel Ellen - brightonSEO 2022 - ¡Livin’ la vida local! The Changing Landsca...
 
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
 
I Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO MistakesI Am A Donut - How To Avoid International SEO Mistakes
I Am A Donut - How To Avoid International SEO Mistakes
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard
 
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesBrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
 

Similar to How SEO changes, as we say bye bye to cookies

Best practice is not enough #brightonSEO @Linkdex #SEOnow stage
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBest practice is not enough #brightonSEO @Linkdex #SEOnow stage
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBranded3
 
10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023
10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 202310 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023
10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023AccuraCast
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
 
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...AccuraCast
 
Digital Strategy - Insurance Broker Expo Coventry
Digital Strategy - Insurance Broker Expo CoventryDigital Strategy - Insurance Broker Expo Coventry
Digital Strategy - Insurance Broker Expo CoventryDave Hazlehurst
 
Joshua Ziering - The Metrics System
Joshua Ziering - The Metrics SystemJoshua Ziering - The Metrics System
Joshua Ziering - The Metrics Systemwcphx
 
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...Martijn Scheijbeler
 
How to 'SEO' forums, Communities & User-Generated Content
How to 'SEO' forums, Communities & User-Generated ContentHow to 'SEO' forums, Communities & User-Generated Content
How to 'SEO' forums, Communities & User-Generated ContentSteph Whatley
 
What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
 
More Than Yoast SEO: WordCamp ATL 2018
More Than Yoast SEO: WordCamp ATL 2018More Than Yoast SEO: WordCamp ATL 2018
More Than Yoast SEO: WordCamp ATL 2018Jake Aull
 
Understanding SEO - BritMums Live 16 Presentation
Understanding SEO - BritMums Live 16 PresentationUnderstanding SEO - BritMums Live 16 Presentation
Understanding SEO - BritMums Live 16 PresentationJudith Lewis
 
Google Analytics: Stop Wondering And Start Measuring
Google Analytics: Stop Wondering And Start MeasuringGoogle Analytics: Stop Wondering And Start Measuring
Google Analytics: Stop Wondering And Start MeasuringAffiliate Summit
 
6 steps to earning more leads using Local SEO
6 steps to earning more leads using Local SEO6 steps to earning more leads using Local SEO
6 steps to earning more leads using Local SEOEagan Heath
 
Stress-free Website Redesign for Search and Social - Mozinar
Stress-free Website Redesign for Search and Social - MozinarStress-free Website Redesign for Search and Social - Mozinar
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
 
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
 
Search in the Metaverse
Search in the MetaverseSearch in the Metaverse
Search in the MetaverseKaizen
 
SEO Workshop: Taking your SEO to the next level
SEO Workshop: Taking your SEO to the next levelSEO Workshop: Taking your SEO to the next level
SEO Workshop: Taking your SEO to the next levelDejan SEO
 
How to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchHow to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchLily Ray
 

Similar to How SEO changes, as we say bye bye to cookies (20)

Best practice is not enough #brightonSEO @Linkdex #SEOnow stage
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBest practice is not enough #brightonSEO @Linkdex #SEOnow stage
Best practice is not enough #brightonSEO @Linkdex #SEOnow stage
 
10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023
10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 202310 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023
10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...
 
Digital Strategy - Insurance Broker Expo Coventry
Digital Strategy - Insurance Broker Expo CoventryDigital Strategy - Insurance Broker Expo Coventry
Digital Strategy - Insurance Broker Expo Coventry
 
Joshua Ziering - The Metrics System
Joshua Ziering - The Metrics SystemJoshua Ziering - The Metrics System
Joshua Ziering - The Metrics System
 
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...
 
How to 'SEO' forums, Communities & User-Generated Content
How to 'SEO' forums, Communities & User-Generated ContentHow to 'SEO' forums, Communities & User-Generated Content
How to 'SEO' forums, Communities & User-Generated Content
 
What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO What Makes your SEO Fail (and how to fix it) #BrightonSEO
What Makes your SEO Fail (and how to fix it) #BrightonSEO
 
More Than Yoast SEO: WordCamp ATL 2018
More Than Yoast SEO: WordCamp ATL 2018More Than Yoast SEO: WordCamp ATL 2018
More Than Yoast SEO: WordCamp ATL 2018
 
Understanding SEO - BritMums Live 16 Presentation
Understanding SEO - BritMums Live 16 PresentationUnderstanding SEO - BritMums Live 16 Presentation
Understanding SEO - BritMums Live 16 Presentation
 
Google Analytics: Stop Wondering And Start Measuring
Google Analytics: Stop Wondering And Start MeasuringGoogle Analytics: Stop Wondering And Start Measuring
Google Analytics: Stop Wondering And Start Measuring
 
SEO in 2023.pdf
SEO in 2023.pdfSEO in 2023.pdf
SEO in 2023.pdf
 
6 steps to earning more leads using Local SEO
6 steps to earning more leads using Local SEO6 steps to earning more leads using Local SEO
6 steps to earning more leads using Local SEO
 
Stress-free Website Redesign for Search and Social - Mozinar
Stress-free Website Redesign for Search and Social - MozinarStress-free Website Redesign for Search and Social - Mozinar
Stress-free Website Redesign for Search and Social - Mozinar
 
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
 
Search in the Metaverse
Search in the MetaverseSearch in the Metaverse
Search in the Metaverse
 
SEO Workshop: Taking your SEO to the next level
SEO Workshop: Taking your SEO to the next levelSEO Workshop: Taking your SEO to the next level
SEO Workshop: Taking your SEO to the next level
 
How to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchHow to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in Search
 

More from AccuraCast

Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...AccuraCast
 
Cross Platform Campaign Management - The Holy Grail of of Mobile Marketing
Cross Platform Campaign Management - The Holy Grail of of Mobile MarketingCross Platform Campaign Management - The Holy Grail of of Mobile Marketing
Cross Platform Campaign Management - The Holy Grail of of Mobile MarketingAccuraCast
 
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCastGrow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCastAccuraCast
 
Enhance Your Marketing with Artificial Intelligence - AccuraCast
Enhance Your Marketing with Artificial Intelligence - AccuraCastEnhance Your Marketing with Artificial Intelligence - AccuraCast
Enhance Your Marketing with Artificial Intelligence - AccuraCastAccuraCast
 
How AI & Automation are Changing Mobile Marketing
How AI & Automation are Changing Mobile MarketingHow AI & Automation are Changing Mobile Marketing
How AI & Automation are Changing Mobile MarketingAccuraCast
 
The Future of Sports Marketing is Multichannel
The Future of Sports Marketing is MultichannelThe Future of Sports Marketing is Multichannel
The Future of Sports Marketing is MultichannelAccuraCast
 
Sports Marketing & Attribution - AccuraCast
Sports Marketing & Attribution - AccuraCast Sports Marketing & Attribution - AccuraCast
Sports Marketing & Attribution - AccuraCast AccuraCast
 
The Future of Sports on Mobile - AccuraCast
 The Future of Sports on Mobile - AccuraCast The Future of Sports on Mobile - AccuraCast
The Future of Sports on Mobile - AccuraCastAccuraCast
 
Following the Data - Has Your Growth Peaked?
Following the Data - Has Your Growth Peaked?Following the Data - Has Your Growth Peaked?
Following the Data - Has Your Growth Peaked?AccuraCast
 

More from AccuraCast (9)

Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
 
Cross Platform Campaign Management - The Holy Grail of of Mobile Marketing
Cross Platform Campaign Management - The Holy Grail of of Mobile MarketingCross Platform Campaign Management - The Holy Grail of of Mobile Marketing
Cross Platform Campaign Management - The Holy Grail of of Mobile Marketing
 
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCastGrow Your Influence: Re-thinking Influencer Marketing - AccuraCast
Grow Your Influence: Re-thinking Influencer Marketing - AccuraCast
 
Enhance Your Marketing with Artificial Intelligence - AccuraCast
Enhance Your Marketing with Artificial Intelligence - AccuraCastEnhance Your Marketing with Artificial Intelligence - AccuraCast
Enhance Your Marketing with Artificial Intelligence - AccuraCast
 
How AI & Automation are Changing Mobile Marketing
How AI & Automation are Changing Mobile MarketingHow AI & Automation are Changing Mobile Marketing
How AI & Automation are Changing Mobile Marketing
 
The Future of Sports Marketing is Multichannel
The Future of Sports Marketing is MultichannelThe Future of Sports Marketing is Multichannel
The Future of Sports Marketing is Multichannel
 
Sports Marketing & Attribution - AccuraCast
Sports Marketing & Attribution - AccuraCast Sports Marketing & Attribution - AccuraCast
Sports Marketing & Attribution - AccuraCast
 
The Future of Sports on Mobile - AccuraCast
 The Future of Sports on Mobile - AccuraCast The Future of Sports on Mobile - AccuraCast
The Future of Sports on Mobile - AccuraCast
 
Following the Data - Has Your Growth Peaked?
Following the Data - Has Your Growth Peaked?Following the Data - Has Your Growth Peaked?
Following the Data - Has Your Growth Peaked?
 

Recently uploaded

The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...BalmerLawrie
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 
New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...Other13
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfwomenworldmagazine
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification CourseAdriannaBednarz
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfwomenworldmagazine
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Ahmad El-Saeed
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC FoundationAdriannaBednarz
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersVbout.com
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsمعا الى الافضل
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertzTheseo Expertz
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 

Recently uploaded (20)

The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 
New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification Course
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdf
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC Foundation
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your Followers
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profits
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 

How SEO changes, as we say bye bye to cookies

Editor's Notes

  1. AccuraCast are one of a very small group of official Facebook Marketing Partners for Technical Services in the world.  Our experts are specifically qualified for Facebook Conversions API and Catalogue technical optimisation. We're also on the Facebook Attribution Advisory Board & are Google Attribution experts. This means we’re officially certified and have been accredited for competency configuring and troubleshooting API integrations.
  2. Tool Affected? How? KeywordHero - No - Relies on GSC. No cookie-based tracking Screaming Frog - No - Crawl a website and analyse it for SEO issues and opportunities SpyFu - No - Get SERP data directly. No cookie-based tracking Moz Pro – No - Partners don’t use data reliant on cookies. Majestic - Mostly No - Some highly anonymised KW search volume data. but these are extreme cases and unlikely to have a significant impact. SimilarWeb - Mostly No - For some data they get from providers who get data from 3rd parties, that will change. ahrefs - No - Ahrefs data will not be affected in any way BuzzSumo - No - Don't use cookies to gather any engagement data
  3. Crawling and indexing doesn’t involve user interaction No cookies involved
  4. The gtag.js JavaScript library uses first-party cookies to distinguish unique users as well as unique sessions from a single user. Does not require you to set cookies to transmit data to Google Analytics.
  5. Based purely on search crawl and indexing data. No third-party user data is involved
  6. We set up CAPI and Server-side tracking for the biggest brands If you haven’t done so, you’re already 6 months too late and need to talk to my colleague at the end of this session.