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#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
YouTube
Optimization
Tips for SEOs
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiwww.orainti.com
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* Crawling Mondays YouTube Channel Host
* European Search Personality of the Year in 2018
I’m Aleyda Solis, SEO Consultant 

& Founder at Orainti
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I wanted to
try something
new for 2019
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.youtube.com/intl/en-GB/about/press/
And then I saw
these numbers…
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Who wants to have a share of this?
semrush traffic analysis
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I decided to do it
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.youtube.com/c/crawlingmondaysbyaleyda
I registered, filmed myself and announced 

the Crawling Mondays YouTube Channel
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Phil Nottingham
from Wistia saw
my first video
quality was a bit
crappy and sent
me tips for
camera, mic,
lighting and a
soapbox video kit
Thanks @philnottingham
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I then started using this kit to film 

Crawling Mondays
Logitech
Panavise

& iPhone XS
Max
SmartLav+

& 

Snowball ice
Aputure AL-
M9 Light
Mic
LightCamera
Camtasia
Editor
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I needed to
research and test
YouTube to
identify the
optimal way to
produce my
videos and grow
their views
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Putting my SEO experience to the best use
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Answering key video questions to then test 

their production & optimization process
1. 

Research
2. 

Implementation, Optimization & Testing
Refining
the videos
Distributing
the videos
Which
are the main
factors to
grow your
videos
views?
Promoting
the Videos
Optimizing
the Videos
Producing
the videos
Establishing
goals &
targets to
track
Measuring
videos
results
Who are
your Video
competitors
?
What’s
your
audience
Video Search
Behavior?
How do
you measure
Video
results?
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Let’s go through my top video optimization
findings when researching, developing & testing
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
1. YouTube’s
Videos discovery
goes well beyond
in-YouTube Search,
so is important to
optimize for those
other channels too
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/
Most of users don’t discover videos through
YouTube search, but via video recommendations
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
YouTube search
is one of many
other traffic
sources within
the platform
powered by
YouTube’s
functionalities
https://support.google.com/youtube/answer/1714921?hl=en
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://support.google.com/youtube/answer/1714921?hl=en
YouTube
videos also
have
important
external traffic
sources too
Embedded
Videos
Links to
videos from
external sites
Google
Search
Results
#youtubeseo at #semrushconf2019 by @aleyda from @oraintisemrush traffic analysis
Organic search is the 2nd traffic driver to 

the YouTube site after direct traffic
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Country Video Carrousels in
top 20 results
In all Categories In Arts &
Entertainment Beauty & Fitness
Any
Video
From
YouTube
Any
Video
From
YouTube Any Video From
YouTube
USA
Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47%
Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69%
Video SERP data via SEMrush
31.91% of mobile search results in the US 

include video carrousels
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Usually +80% of Videos in these carrousels in
Google Search Results are from YouTube
Country Video Carrousels in
top 20 results
In all Categories In Arts &
Entertainment Beauty & Fitness
Any
Video
From
YouTube
Any
Video
From
YouTube Any Video From
YouTube
USA
Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47%
Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69%
Video SERP data via SEMrush
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
2. To maximize
your
discoverability
within YouTube
you need to
optimize for
relevance,
retention and
engagement
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube’s algorithm has two goals
Help each
viewer to find
the videos they
want to watch
Get viewers to
keep watching
more of what
they like
1 2
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/
It’s actually pretty good at it
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
These principles are used through different 

discovery channels within YouTube
Suggested
Videos
Search
Home
Videos
Trending
Subscriptions
Tab
Notifications
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube’s will follow the audience behavior
What users
watch and
don't watch
What users
like and dislike
How much
time users
spend
watching the
video
"not
interested”
feedback
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
Suggested Videos are ranked to maximize
engagement based on prior user activity
Topically
Related
Videos
Videos that
viewers watch
along with the
current
video
Videos
from a
viewer’s past
watch
history
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube Home shows videos from subscriptions,
videos watched by similar viewers, new videos 
How many
times the
video has
been shown
How well
the video has
engaged and
satisfied similar
viewers
How
often the
channel or
topic is
viewed
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube search ranks the most relevant and
highly engaged videos to the query
Title
Relevance
Watch
time of
video for
query
Description
Relevance
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
Most of these
have been
found to have
a high
correlation
with the best
ranked videos
in YouTube
across many
studies
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://backlinko.com/youtube-ranking-factors
With a few
exceptions that I
wanted to test
when optimizing my
videos to maximize
their relevance
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
However, it was clear relevance is not enough 

(as in SEO), here retention & engagement are key
Relevance Engagement Retention

Title, description, etc. Likes, views, ratings,
comments, shares,
subscriptions


Watch Time
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
How to develop relevant videos to be liked so
much that retain and keep users engaged?
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
3. As in SEO, start
with an audience
preferences, topics
and competition
analysis to
establish relevant
queries targets to
establish a video
content plan
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiAhrefs & keywordtool.io
Obtain popular queries to target by using your
current keywords tools with YouTube support
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiBuzzsumo
Identify the videos with more engagement 

about your topic using tools like Buzzsumo
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Refine the terms by using YouTube’s focused 

tools like vidIQ, including competition metrics
vidIQ
#youtubeseo at #semrushconf2019 by @aleyda from @oraintividIQ
Identify the
top ranked
videos
keywords
used in tags,
as well as the
most popular
related terms
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Trends
You can also
verify
trending
topics by
using Google
Trends that
includes a
YouTube filter
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Use SocialBlade & Noxinfluencer to obtain the
top channels from any topic in any country
Socialblade & Noxinfluencer
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Analyze their ongoing behavior: 

How often do they publish? When?
Noxinfluencer
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiNoxinfluencer
What topics do
your
competitors
publish about?
What are the
best performing
ones?
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiNoxinfluencer
What terms are they targeting 

with their top performing videos?
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
As a result you will now have a set of not so 

high competitive, but relevant terms to cover
Medium
Search
Volume
Low
Competition
High
topical
relevance for
your
audience
High
expertise
Feasibility
to produce
and cover w/
a video
Possibility to
repurpose on
blog post
Is there a
video intent?
Google
shows
videos
Are
aligned
with your
marketing/
business
goals
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiTubeBuddy
In my case this would mean to avoid generic SEO
topics, much competition not so relevant audience
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiTubeBuddy
While focusing on more specific yet still popular
terms for a more niche audience with experience
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Establishing a consistent
publication schedule for them
Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
Publish How to
“Set SEO Alerts”
1. Promote

in Social & Groups
2. Reply to comments
3. Repurpose video in
blog post
1. Reply to
comments
2. Retweet/Reshare
other people
1. Reply to
comments
2. Retweet/
Reshare
other
people
1. Ask for
feedback on
current video
2. Ask for
questions for
next topic
Record
next week
video
2
Publish How to
“Optimize
faceted pages”
1. Promote

in Social & Groups
2. Reply to comments
3. Repurpose video in
blog post
1. Reply to
comments
2. Retweet/Reshare
other people
1. Reply to
comments
2. Retweet/
Reshare
other
people
1. Ask for
feedback on
current video
2. Ask for
questions for
next topic
Ask for
ideas/run
poll for
future
topics
Record
next week
video
3
Publish Interview
“With Carlos -
How an SEO
agency in Spain
is run”
1. Promote

in Social & Groups
2. Reply to comments
3. Repurpose video in
blog post
1. Reply to
comments
2. Retweet/Reshare
other people
1. Reply to
comments
2. Retweet/
Reshare
other
people
1. Ask for
feedback on
current video
2. Ask for
questions for
next topic
Record
next week
video
… … … … … … … …
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Which I have
followed to
publish 21
videos this year
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Targeting terms like this, that would be also
otherwise more competitive to rank in Google
PWA SEO
SEO for Web migrations
SEO alerts
SEO dashboard
Voice optimization
Facet pages optimization
Google Update Analysis
AMP SEO
Hreflang Tags
Keyword Research
International SEO
Content Pruning
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I now had the
targets, but
how would I
measure my
videos results?
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
4. Monitor from
the start your
videos
performance both
within YouTube
and Google Search
Results to measure
and identify
opportunities
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics
YouTube’s
channels come
with a powerful
analytics tool,
allowing you to
check your
videos reach,
engagement,
audience
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics
Your videos
overall
impressions,
CTR, views and
unique viewers
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics
Which are
your top
YouTube’s
traffic sources,
and their
video
behavior
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics
The keywords
used to find
your videos via
YouTube Search
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Analytics
You can additionally monitor your videos
behavior by using Google Analytics
#youtubeseo at #semrushconf2019 by @aleyda from @oraintividIQ
Use video’s
optimization
tools like
vidIQ
analytics to
track your
evolution vs.
competitors
channels
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
And set alerts
in them to get
to be warned
whenever new
videos from
relevant topics
start trending
vidIQ
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger
You can further track your videos rankings for
targeted terms in YouTube search results
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger
As well as
tracking your
own site videos
in Google’s
search results
per SERP
feature! With a
video
thumbnail…
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger
… Or your
videos
rankings in
Google's video
carrousels for
your targeted
queries
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger
With the
possibility to
check your
rankings
evolution in the
video carrousel
vs your
competitors
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console
Now you can also check this (sort of) with the
Search Console “videos” search appearances
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console
With the
capacity to see
structured
data errors
that avoid
showing
videos rich
results when
publishing on
your site
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console
… and troubleshooting them!
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Once you have
a video
tracking
system in place
it’s time to
move on with
the execution!
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
5. Optimize your
YouTube videos
content areas to
maximize their
relevance and
better structure
their format for
search visibility
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda
Start by optimizing the base of your presence:
Your channel description, keywords…
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
When publishing
your videos you
want to make the
most out of each
content area to
optimize towards
the video
targeted queries
Tubebuddy & VidIQ
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Starting with
titles,
descriptions, tags
for which
YouTube’s gives
length references
and you can get
keywords
suggestions w/
tools add-ons
Tubebuddy & VidIQ
Titles
Descriptions
Tags
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Which can
save you time
from looking
for the related
keywords
elsewhere
Tubebuddy & VidIQ
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Adding relevant
hashtags in
descriptions and
titles
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRev
LOL
Upload your own “higher quality” 

closed captions to videos if you can
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
vs
Take a look at how the top ranked videos for your
queries are optimized to improve yours
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Are they all taken into consideration when
ranking in YouTube search results though?
Title
Description
Hashtags
Tags
Closed
Captions
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I tested it
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I included the
same
“dummy” text
in the title,
description,
tags, hashtags,
closed
captions to see
which video
ranked
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Tests results
suggest that
the title,
description
and hashtag
are taken into
consideration
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Title
Description
Hashtags
Tags
Closed
Captions
No tags and closed captions though
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
However, closed captions have other important
roles that will improve engagement & retention
For Hearing
Impaired
Watch muted
video
Non-native
audience
support
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://blog.google/products/search/key-moments-video-search/
Google has also
started to show
Timestamps in the
ranked Videos in
English search results
from YouTube (other
sites are not yet
supported at the
moment)
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Label (timestamp)
Enable them for
your videos by
adding labels
and timestamps
in your
YouTube’s videos
descriptions
https://developers.google.com/search/docs/data-types/video#best-practices-youtube
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
They can be shown like this in Mobile Search
Results…
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.searchenginejournal.com/google-video-timestamp-results/332623/
… although they
need to be ranking
first already in video
carrousels 

(ht/@brodieseo)
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
6. Optimize your
YouTube Videos
towards
Engagement &
Retention
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Once you're ranked
for a query in
YouTube Search
Results: How do you
engage and retain
users?
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Besides a relevant,
catchy title and
description, it starts
with your video
thumbnail, that can
make your video to
stand out vs the rest
and improve your CTR
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Thumbnails are the
“ads” of your videos
and as such you
should design them to
make them unique,
attractive with a
representative image,
including a catchy title
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Replace the “default" thumbnail autogenerated
from the video with an original image for it
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Run AB tests of
your video
thumbnail and
metadata with
tools like
Tubebuddy, to
identify your
audience
preferences and
optimize them
accordingly
Tubebuddy
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Create playlists to facilitate users to browse
through your channel videos using their topics
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Include info cards in your videos to link to other
relevant ones or create a poll to engage users
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Add end-screens
to your videos
using the
YouTube’s studio
feature to refer
your users to
more of them
and subscribe to
your channel
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Don’t be shy! Ask your users to engage
Keep
watching to
get answers
Leave
comments
with
questions
Like the
video
Subscribe
to channel
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Interact with
users in the
comments
addressing their
questions, liking
meaningful
comments and
pining the best
one
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Promote your
videos and
incentivize
subscriptions
outside
YouTube too
https://twitter.com/crawlingmondays
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Even offline!
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html
You can do give-aways to encourage
subscriptions, like Barry has done
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
It’s important to promote while the video is
“new” since YouTube gives a “freshness” boost
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Engagement and retention require you to polish
your conversion & community management skills
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
7. Repurpose your
YouTube videos to
generate blog
posts that will also
help to maximize
your Google video
search results
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Create a blog or
section within your
existing blog,
creating a post for
each one of your
videos
https://www.aleydasolis.com/en/crawling-mondays/
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Embed your
YouTube video in
the post initially to
help promote it,
along a transcription
of it, including
complementary
information and
resources
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Include a “rel=0” parameter to show related
videos only from your channel (no competitors)
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Link to your channel with a “?sub_confirmation"
parameter to go to subscription option
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Include a watermark to your entire videos,
allowing users to subscribe
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
You can
generate the
transcriptions
with automated
speech to text
services , which
are very cheap
Rev
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Or you can do it for free, copy/pasting
YouTube’s automated transcripts
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Free content FTW
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
After the “freshness” period passes by, you’ll
want to switch the YouTube embed for Wistia
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiWistia
Wistia videos will add VideoObject structured
data to the embedded videos automatically
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Like this you’ll have
higher chances to
rank for your target
queries in Google
search results with
long-form posts with
embedded videos
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Ready to see some results?
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
You can rank for
those not yet so
competitive but
highly relevant
terms within
YouTube
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Like this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Or this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Or this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Rank as well in
Google search
Results with
your YouTube
videos and
embedded
video in blog
posts too
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Like this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Ranking also in
Google’s search
results with the
post with a video
thumbnail when
the YouTube video
doesn't rank
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Or rank twice
with the same
video within the
Carrousel, with
the YouTube
video and the
embedded one
in the post
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Expanding your existing organic presence…
while better addressing your users needs
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Like this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Keeping always in mind that it’s 

about maximizing the RER
Relevance Engagement Retention

Title, description, etc. Likes, views, ratings,
comments, shares,
subscriptions


Watch Time
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda
Thank you!
Questions?

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YouTube Optimization Tips for SEOs at #SEMrushconf2019

  • 1. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti YouTube Optimization Tips for SEOs
  • 2. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiwww.orainti.com * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Crawling Mondays YouTube Channel Host * European Search Personality of the Year in 2018 I’m Aleyda Solis, SEO Consultant 
 & Founder at Orainti
  • 3. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I wanted to try something new for 2019
  • 4. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.youtube.com/intl/en-GB/about/press/ And then I saw these numbers…
  • 5. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Who wants to have a share of this? semrush traffic analysis
  • 6. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I decided to do it #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 7. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.youtube.com/c/crawlingmondaysbyaleyda I registered, filmed myself and announced 
 the Crawling Mondays YouTube Channel
  • 8. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Phil Nottingham from Wistia saw my first video quality was a bit crappy and sent me tips for camera, mic, lighting and a soapbox video kit Thanks @philnottingham
  • 9. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I then started using this kit to film 
 Crawling Mondays Logitech Panavise
 & iPhone XS Max SmartLav+
 & 
 Snowball ice Aputure AL- M9 Light Mic LightCamera Camtasia Editor
  • 10. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I needed to research and test YouTube to identify the optimal way to produce my videos and grow their views
  • 11. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Putting my SEO experience to the best use
  • 12. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Answering key video questions to then test 
 their production & optimization process 1. 
 Research 2. 
 Implementation, Optimization & Testing Refining the videos Distributing the videos Which are the main factors to grow your videos views? Promoting the Videos Optimizing the Videos Producing the videos Establishing goals & targets to track Measuring videos results Who are your Video competitors ? What’s your audience Video Search Behavior? How do you measure Video results?
  • 13. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Let’s go through my top video optimization findings when researching, developing & testing
  • 14. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 1. YouTube’s Videos discovery goes well beyond in-YouTube Search, so is important to optimize for those other channels too #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 15. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/ Most of users don’t discover videos through YouTube search, but via video recommendations
  • 16. #youtubeseo at #semrushconf2019 by @aleyda from @orainti YouTube search is one of many other traffic sources within the platform powered by YouTube’s functionalities https://support.google.com/youtube/answer/1714921?hl=en
  • 17. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://support.google.com/youtube/answer/1714921?hl=en YouTube videos also have important external traffic sources too Embedded Videos Links to videos from external sites Google Search Results
  • 18. #youtubeseo at #semrushconf2019 by @aleyda from @oraintisemrush traffic analysis Organic search is the 2nd traffic driver to 
 the YouTube site after direct traffic
  • 19. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Country Video Carrousels in top 20 results In all Categories In Arts & Entertainment Beauty & Fitness Any Video From YouTube Any Video From YouTube Any Video From YouTube USA Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47% Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69% Video SERP data via SEMrush 31.91% of mobile search results in the US 
 include video carrousels
  • 20. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Usually +80% of Videos in these carrousels in Google Search Results are from YouTube Country Video Carrousels in top 20 results In all Categories In Arts & Entertainment Beauty & Fitness Any Video From YouTube Any Video From YouTube Any Video From YouTube USA Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47% Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69% Video SERP data via SEMrush
  • 21. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 2. To maximize your discoverability within YouTube you need to optimize for relevance, retention and engagement #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 22. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube’s algorithm has two goals Help each viewer to find the videos they want to watch Get viewers to keep watching more of what they like 1 2
  • 23. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/ It’s actually pretty good at it
  • 24. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery These principles are used through different 
 discovery channels within YouTube Suggested Videos Search Home Videos Trending Subscriptions Tab Notifications
  • 25. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube’s will follow the audience behavior What users watch and don't watch What users like and dislike How much time users spend watching the video "not interested” feedback
  • 26. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery Suggested Videos are ranked to maximize engagement based on prior user activity Topically Related Videos Videos that viewers watch along with the current video Videos from a viewer’s past watch history
  • 27. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube Home shows videos from subscriptions, videos watched by similar viewers, new videos  How many times the video has been shown How well the video has engaged and satisfied similar viewers How often the channel or topic is viewed
  • 28. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube search ranks the most relevant and highly engaged videos to the query Title Relevance Watch time of video for query Description Relevance
  • 29. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search Most of these have been found to have a high correlation with the best ranked videos in YouTube across many studies
  • 30. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://backlinko.com/youtube-ranking-factors With a few exceptions that I wanted to test when optimizing my videos to maximize their relevance
  • 31. #youtubeseo at #semrushconf2019 by @aleyda from @orainti However, it was clear relevance is not enough 
 (as in SEO), here retention & engagement are key Relevance Engagement Retention
 Title, description, etc. Likes, views, ratings, comments, shares, subscriptions 
 Watch Time
  • 32. #youtubeseo at #semrushconf2019 by @aleyda from @orainti How to develop relevant videos to be liked so much that retain and keep users engaged?
  • 33. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 3. As in SEO, start with an audience preferences, topics and competition analysis to establish relevant queries targets to establish a video content plan #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 34. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiAhrefs & keywordtool.io Obtain popular queries to target by using your current keywords tools with YouTube support
  • 35. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiBuzzsumo Identify the videos with more engagement 
 about your topic using tools like Buzzsumo
  • 36. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Refine the terms by using YouTube’s focused 
 tools like vidIQ, including competition metrics vidIQ
  • 37. #youtubeseo at #semrushconf2019 by @aleyda from @oraintividIQ Identify the top ranked videos keywords used in tags, as well as the most popular related terms
  • 38. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Trends You can also verify trending topics by using Google Trends that includes a YouTube filter
  • 39. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Use SocialBlade & Noxinfluencer to obtain the top channels from any topic in any country Socialblade & Noxinfluencer
  • 40. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Analyze their ongoing behavior: 
 How often do they publish? When? Noxinfluencer
  • 41. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiNoxinfluencer What topics do your competitors publish about? What are the best performing ones?
  • 42. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiNoxinfluencer What terms are they targeting 
 with their top performing videos?
  • 43. #youtubeseo at #semrushconf2019 by @aleyda from @orainti As a result you will now have a set of not so 
 high competitive, but relevant terms to cover Medium Search Volume Low Competition High topical relevance for your audience High expertise Feasibility to produce and cover w/ a video Possibility to repurpose on blog post Is there a video intent? Google shows videos Are aligned with your marketing/ business goals
  • 44. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiTubeBuddy In my case this would mean to avoid generic SEO topics, much competition not so relevant audience
  • 45. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiTubeBuddy While focusing on more specific yet still popular terms for a more niche audience with experience
  • 46. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Establishing a consistent publication schedule for them Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 Publish How to “Set SEO Alerts” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Record next week video 2 Publish How to “Optimize faceted pages” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Ask for ideas/run poll for future topics Record next week video 3 Publish Interview “With Carlos - How an SEO agency in Spain is run” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Record next week video … … … … … … … …
  • 47. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Which I have followed to publish 21 videos this year
  • 48. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Targeting terms like this, that would be also otherwise more competitive to rank in Google PWA SEO SEO for Web migrations SEO alerts SEO dashboard Voice optimization Facet pages optimization Google Update Analysis AMP SEO Hreflang Tags Keyword Research International SEO Content Pruning
  • 49. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I now had the targets, but how would I measure my videos results?
  • 50. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 4. Monitor from the start your videos performance both within YouTube and Google Search Results to measure and identify opportunities #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 51. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics YouTube’s channels come with a powerful analytics tool, allowing you to check your videos reach, engagement, audience
  • 52. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics Your videos overall impressions, CTR, views and unique viewers
  • 53. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics Which are your top YouTube’s traffic sources, and their video behavior
  • 54. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics The keywords used to find your videos via YouTube Search
  • 55. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Analytics You can additionally monitor your videos behavior by using Google Analytics
  • 56. #youtubeseo at #semrushconf2019 by @aleyda from @oraintividIQ Use video’s optimization tools like vidIQ analytics to track your evolution vs. competitors channels
  • 57. #youtubeseo at #semrushconf2019 by @aleyda from @orainti And set alerts in them to get to be warned whenever new videos from relevant topics start trending vidIQ
  • 58. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger You can further track your videos rankings for targeted terms in YouTube search results
  • 59. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger As well as tracking your own site videos in Google’s search results per SERP feature! With a video thumbnail…
  • 60. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger … Or your videos rankings in Google's video carrousels for your targeted queries
  • 61. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger With the possibility to check your rankings evolution in the video carrousel vs your competitors
  • 62. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console Now you can also check this (sort of) with the Search Console “videos” search appearances
  • 63. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console With the capacity to see structured data errors that avoid showing videos rich results when publishing on your site
  • 64. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console … and troubleshooting them!
  • 65. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Once you have a video tracking system in place it’s time to move on with the execution!
  • 66. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 5. Optimize your YouTube videos content areas to maximize their relevance and better structure their format for search visibility #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 67. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda Start by optimizing the base of your presence: Your channel description, keywords…
  • 68. #youtubeseo at #semrushconf2019 by @aleyda from @orainti When publishing your videos you want to make the most out of each content area to optimize towards the video targeted queries Tubebuddy & VidIQ
  • 69. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Starting with titles, descriptions, tags for which YouTube’s gives length references and you can get keywords suggestions w/ tools add-ons Tubebuddy & VidIQ Titles Descriptions Tags
  • 70. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Which can save you time from looking for the related keywords elsewhere Tubebuddy & VidIQ
  • 71. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Adding relevant hashtags in descriptions and titles
  • 72. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRev LOL Upload your own “higher quality” 
 closed captions to videos if you can
  • 73. #youtubeseo at #semrushconf2019 by @aleyda from @orainti vs Take a look at how the top ranked videos for your queries are optimized to improve yours
  • 74. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Are they all taken into consideration when ranking in YouTube search results though? Title Description Hashtags Tags Closed Captions
  • 75. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti I tested it
  • 76. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I included the same “dummy” text in the title, description, tags, hashtags, closed captions to see which video ranked
  • 77. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Tests results suggest that the title, description and hashtag are taken into consideration
  • 78. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Title Description Hashtags Tags Closed Captions No tags and closed captions though
  • 79. #youtubeseo at #semrushconf2019 by @aleyda from @orainti However, closed captions have other important roles that will improve engagement & retention For Hearing Impaired Watch muted video Non-native audience support
  • 80. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://blog.google/products/search/key-moments-video-search/ Google has also started to show Timestamps in the ranked Videos in English search results from YouTube (other sites are not yet supported at the moment)
  • 81. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Label (timestamp) Enable them for your videos by adding labels and timestamps in your YouTube’s videos descriptions https://developers.google.com/search/docs/data-types/video#best-practices-youtube
  • 82. #youtubeseo at #semrushconf2019 by @aleyda from @orainti They can be shown like this in Mobile Search Results…
  • 83. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.searchenginejournal.com/google-video-timestamp-results/332623/ … although they need to be ranking first already in video carrousels 
 (ht/@brodieseo)
  • 84. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 6. Optimize your YouTube Videos towards Engagement & Retention #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 85. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Once you're ranked for a query in YouTube Search Results: How do you engage and retain users?
  • 86. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Besides a relevant, catchy title and description, it starts with your video thumbnail, that can make your video to stand out vs the rest and improve your CTR
  • 87. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Thumbnails are the “ads” of your videos and as such you should design them to make them unique, attractive with a representative image, including a catchy title
  • 88. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Replace the “default" thumbnail autogenerated from the video with an original image for it
  • 89. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Run AB tests of your video thumbnail and metadata with tools like Tubebuddy, to identify your audience preferences and optimize them accordingly Tubebuddy
  • 90. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Create playlists to facilitate users to browse through your channel videos using their topics
  • 91. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Include info cards in your videos to link to other relevant ones or create a poll to engage users
  • 92. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Add end-screens to your videos using the YouTube’s studio feature to refer your users to more of them and subscribe to your channel
  • 93. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Don’t be shy! Ask your users to engage Keep watching to get answers Leave comments with questions Like the video Subscribe to channel
  • 94. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Interact with users in the comments addressing their questions, liking meaningful comments and pining the best one
  • 95. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Promote your videos and incentivize subscriptions outside YouTube too https://twitter.com/crawlingmondays
  • 96. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Even offline!
  • 97. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html You can do give-aways to encourage subscriptions, like Barry has done
  • 98. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search It’s important to promote while the video is “new” since YouTube gives a “freshness” boost
  • 99. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Engagement and retention require you to polish your conversion & community management skills #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 100. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 7. Repurpose your YouTube videos to generate blog posts that will also help to maximize your Google video search results #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  • 101. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Create a blog or section within your existing blog, creating a post for each one of your videos https://www.aleydasolis.com/en/crawling-mondays/
  • 102. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Embed your YouTube video in the post initially to help promote it, along a transcription of it, including complementary information and resources
  • 103. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Include a “rel=0” parameter to show related videos only from your channel (no competitors)
  • 104. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Link to your channel with a “?sub_confirmation" parameter to go to subscription option
  • 105. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Include a watermark to your entire videos, allowing users to subscribe
  • 106. #youtubeseo at #semrushconf2019 by @aleyda from @orainti You can generate the transcriptions with automated speech to text services , which are very cheap Rev
  • 107. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Or you can do it for free, copy/pasting YouTube’s automated transcripts
  • 108. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Free content FTW
  • 109. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search After the “freshness” period passes by, you’ll want to switch the YouTube embed for Wistia
  • 110. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiWistia Wistia videos will add VideoObject structured data to the embedded videos automatically
  • 111. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Like this you’ll have higher chances to rank for your target queries in Google search results with long-form posts with embedded videos
  • 112. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Ready to see some results?
  • 113. #youtubeseo at #semrushconf2019 by @aleyda from @orainti You can rank for those not yet so competitive but highly relevant terms within YouTube
  • 114. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Like this
  • 115. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Or this
  • 116. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Or this
  • 117. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Rank as well in Google search Results with your YouTube videos and embedded video in blog posts too
  • 118. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Like this
  • 119. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Ranking also in Google’s search results with the post with a video thumbnail when the YouTube video doesn't rank
  • 120. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Or rank twice with the same video within the Carrousel, with the YouTube video and the embedded one in the post
  • 121. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Expanding your existing organic presence… while better addressing your users needs
  • 122. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Like this
  • 123. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Keeping always in mind that it’s 
 about maximizing the RER Relevance Engagement Retention
 Title, description, etc. Likes, views, ratings, comments, shares, subscriptions 
 Watch Time
  • 124. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda Thank you! Questions?