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#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
YouTube
O...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiwww.orainti.com
* SEO Consultant & Founder at Orainti
* SEO Speake...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I wanted to
try something
new for 2019
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.youtube.com/intl/en-GB/about/press/
And then I saw
the...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Who wants to have a share of this?
semrush traffic analysis
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I decided to do it
#youtubeseo at #semrushconf2019 by @aleyda fro...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.youtube.com/c/crawlingmondaysbyaleyda
I registered, fi...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Phil Nottingham
from Wistia saw
my first video
quality was a bit
c...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I then started using this kit to film 

Crawling Mondays
Logitech...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I needed to
research and test
YouTube to
identify the
optimal way...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Putting m...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Answering key video questions to then test 

their production & o...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Let’s go ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
1. YouTube’s
Videos discovery
goes well beyond
in-YouTube Search,...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-w...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
YouTube search
is one of many
other traffic
sources within
the pla...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://support.google.com/youtube/answer/1714921?hl=en
YouTube
vi...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintisemrush traffic analysis
Organic search is the 2nd traffic driver ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Country Video Carrousels in
top 20 results
In all Categories In A...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Usually +80% of Videos in these carrousels in
Google Search Resul...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
2. To maximize
your
discoverability
within YouTube
you need to
op...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube’s...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-w...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
These pri...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube’s...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
Suggested...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube H...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube s...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
Most o...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://backlinko.com/youtube-ranking-factors
With a few
exception...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
However, it was clear relevance is not enough 

(as in SEO), here...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
How to develop relevant videos to be liked so
much that retain an...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
3. As in SEO, start
with an audience
preferences, topics
and comp...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiAhrefs & keywordtool.io
Obtain popular queries to target by using ...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiBuzzsumo
Identify the videos with more engagement 

about your top...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Refine the terms by using YouTube’s focused 

tools like vidIQ, i...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintividIQ
Identify the
top ranked
videos
keywords
used in tags,
as wel...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Trends
You can also
verify
trending
topics by
using Google
...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Use SocialBlade & Noxinfluencer to obtain the
top channels from a...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Analyze their ongoing behavior: 

How often do they publish? When...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiNoxinfluencer
What topics do
your
competitors
publish about?
What ...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiNoxinfluencer
What terms are they targeting 

with their top perfo...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
As a result you will now have a set of not so 

high competitive,...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiTubeBuddy
In my case this would mean to avoid generic SEO
topics, ...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiTubeBuddy
While focusing on more specific yet still popular
terms ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Establishing a consistent
publication schedule for them
Week Mond...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Which I have
followed to
publish 21
videos this year
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Targeting terms like this, that would be also
otherwise more comp...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I now had the
targets, but
how would I
measure my
videos results?
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
4. Monitor from
the start your
videos
performance both
within You...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics
YouTube’s
channels come
with a powerful
a...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics
Your videos
overall
impressions,
CTR, vie...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics
Which are
your top
YouTube’s
traffic sourc...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics
The keywords
used to find
your videos via
...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Analytics
You can additionally monitor your videos
behavior...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintividIQ
Use video’s
optimization
tools like
vidIQ
analytics to
track...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
And set alerts
in them to get
to be warned
whenever new
videos fr...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger
You can further track your videos rankings for
targete...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger
As well as
tracking your
own site videos
in Google’s
s...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger
… Or your
videos
rankings in
Google's video
carrousels...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger
With the
possibility to
check your
rankings
evolution ...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console
Now you can also check this (sort of) with t...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console
With the
capacity to see
structured
data err...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console
… and troubleshooting them!
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Once you have
a video
tracking
system in place
it’s time to
move ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
5. Optimize your
YouTube videos
content areas to
maximize their
r...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda
Start by optimizing ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
When publishing
your videos you
want to make the
most out of each...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Starting with
titles,
descriptions, tags
for which
YouTube’s give...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Which can
save you time
from looking
for the related
keywords
els...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Adding relevant
hashtags in
descriptions and
titles
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiRev
LOL
Upload your own “higher quality” 

closed captions to vide...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
vs
Take a look at how the top ranked videos for your
queries are ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Are they all taken into consideration when
ranking in YouTube sea...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I tested ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
I included the
same
“dummy” text
in the title,
description,
tags,...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Tests results
suggest that
the title,
description
and hashtag
are...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Title
Description
Hashtags
Tags
Closed
Captions
No tags and close...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
However, closed captions have other important
roles that will imp...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://blog.google/products/search/key-moments-video-search/
Goog...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Label (timestamp)
Enable them for
your videos by
adding labels
an...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
They can be shown like this in Mobile Search
Results…
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.searchenginejournal.com/google-video-timestamp-results...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
6. Optimize your
YouTube Videos
towards
Engagement &
Retention
#y...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Once you're ranked
for a query in
YouTube Search
Results: How do ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Besides a relevant,
catchy title and
description, it starts
with ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Thumbnails are the
“ads” of your videos
and as such you
should de...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Replace the “default" thumbnail autogenerated
from the video with...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Run AB tests of
your video
thumbnail and
metadata with
tools like...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Create playlists to facilitate users to browse
through your chann...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Include info cards in your videos to link to other
relevant ones ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Add end-screens
to your videos
using the
YouTube’s studio
feature...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Don’t be shy! Ask your users to engage
Keep
watching to
get answe...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Interact with
users in the
comments
addressing their
questions, l...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Promote your
videos and
incentivize
subscriptions
outside
YouTube...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Even offline!
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.htm...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
It’s i...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Engagement and retention require you to polish
your conversion & ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
7. Repurpose your
YouTube videos to
generate blog
posts that will...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Create a blog or
section within your
existing blog,
creating a po...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Embed your
YouTube video in
the post initially to
help promote it...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Include a “rel=0” parameter to show related
videos only from your...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Link to your channel with a “?sub_confirmation"
parameter to go to...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Include a watermark to your entire videos,
allowing users to subs...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
You can
generate the
transcriptions
with automated
speech to text...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Or you can do it for free, copy/pasting
YouTube’s automated trans...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Free cont...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
After ...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintiWistia
Wistia videos will add VideoObject structured
data to the e...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Like this you’ll have
higher chances to
rank for your target
quer...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Ready to ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
You can rank for
those not yet so
competitive but
highly relevant...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Like this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Or this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Or this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Rank as well in
Google search
Results with
your YouTube
videos an...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Like this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Ranking also in
Google’s search
results with the
post with a vide...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Or rank twice
with the same
video within the
Carrousel, with
the ...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Expanding...
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Like this
#youtubeseo at #semrushconf2019 by @aleyda from @orainti
Keeping always in mind that it’s 

about maximizing the RER
Relev...
#youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda
Thank you!
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YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 1 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 2 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 3 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 4 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 5 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 6 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 7 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 8 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 9 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 10 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 11 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 12 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 13 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 14 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 15 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 16 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 17 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 18 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 19 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 20 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 21 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 22 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 23 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 24 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 25 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 26 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 27 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 28 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 29 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 30 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 31 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 32 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 33 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 34 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 35 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 36 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 37 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 38 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 39 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 40 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 41 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 42 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 43 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 44 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 45 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 46 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 47 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 48 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 49 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 50 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 51 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 52 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 53 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 54 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 55 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 56 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 57 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 58 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 59 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 60 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 61 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 62 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 63 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 64 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 65 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 66 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 67 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 68 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 69 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 70 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 71 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 72 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 73 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 74 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 75 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 76 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 77 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 78 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 79 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 80 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 81 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 82 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 83 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 84 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 85 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 86 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 87 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 88 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 89 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 90 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 91 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 92 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 93 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 94 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 95 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 96 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 97 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 98 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 99 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 100 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 101 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 102 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 103 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 104 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 105 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 106 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 107 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 108 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 109 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 110 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 111 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 112 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 113 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 114 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 115 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 116 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 117 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 118 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 119 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 120 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 121 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 122 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 123 YouTube Optimization Tips for SEOs at #SEMrushconf2019 Slide 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YouTube Optimization Tips for SEOs at #SEMrushconf2019

  1. 1. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti YouTube Optimization Tips for SEOs
  2. 2. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiwww.orainti.com * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Crawling Mondays YouTube Channel Host * European Search Personality of the Year in 2018 I’m Aleyda Solis, SEO Consultant 
 & Founder at Orainti
  3. 3. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I wanted to try something new for 2019
  4. 4. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.youtube.com/intl/en-GB/about/press/ And then I saw these numbers…
  5. 5. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Who wants to have a share of this? semrush traffic analysis
  6. 6. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I decided to do it #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  7. 7. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.youtube.com/c/crawlingmondaysbyaleyda I registered, filmed myself and announced 
 the Crawling Mondays YouTube Channel
  8. 8. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Phil Nottingham from Wistia saw my first video quality was a bit crappy and sent me tips for camera, mic, lighting and a soapbox video kit Thanks @philnottingham
  9. 9. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I then started using this kit to film 
 Crawling Mondays Logitech Panavise
 & iPhone XS Max SmartLav+
 & 
 Snowball ice Aputure AL- M9 Light Mic LightCamera Camtasia Editor
  10. 10. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I needed to research and test YouTube to identify the optimal way to produce my videos and grow their views
  11. 11. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Putting my SEO experience to the best use
  12. 12. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Answering key video questions to then test 
 their production & optimization process 1. 
 Research 2. 
 Implementation, Optimization & Testing Refining the videos Distributing the videos Which are the main factors to grow your videos views? Promoting the Videos Optimizing the Videos Producing the videos Establishing goals & targets to track Measuring videos results Who are your Video competitors ? What’s your audience Video Search Behavior? How do you measure Video results?
  13. 13. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Let’s go through my top video optimization findings when researching, developing & testing
  14. 14. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 1. YouTube’s Videos discovery goes well beyond in-YouTube Search, so is important to optimize for those other channels too #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  15. 15. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/ Most of users don’t discover videos through YouTube search, but via video recommendations
  16. 16. #youtubeseo at #semrushconf2019 by @aleyda from @orainti YouTube search is one of many other traffic sources within the platform powered by YouTube’s functionalities https://support.google.com/youtube/answer/1714921?hl=en
  17. 17. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://support.google.com/youtube/answer/1714921?hl=en YouTube videos also have important external traffic sources too Embedded Videos Links to videos from external sites Google Search Results
  18. 18. #youtubeseo at #semrushconf2019 by @aleyda from @oraintisemrush traffic analysis Organic search is the 2nd traffic driver to 
 the YouTube site after direct traffic
  19. 19. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Country Video Carrousels in top 20 results In all Categories In Arts & Entertainment Beauty & Fitness Any Video From YouTube Any Video From YouTube Any Video From YouTube USA Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47% Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69% Video SERP data via SEMrush 31.91% of mobile search results in the US 
 include video carrousels
  20. 20. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Usually +80% of Videos in these carrousels in Google Search Results are from YouTube Country Video Carrousels in top 20 results In all Categories In Arts & Entertainment Beauty & Fitness Any Video From YouTube Any Video From YouTube Any Video From YouTube USA Desktop 51.14% 79.91% 68.10% 90.87% 63.50% 83.47% Mobile 31.91% 81.91% 33.60% 93.20% 47.15% 85.69% Video SERP data via SEMrush
  21. 21. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 2. To maximize your discoverability within YouTube you need to optimize for relevance, retention and engagement #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  22. 22. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube’s algorithm has two goals Help each viewer to find the videos they want to watch Get viewers to keep watching more of what they like 1 2
  23. 23. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we-watch/ It’s actually pretty good at it
  24. 24. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery These principles are used through different 
 discovery channels within YouTube Suggested Videos Search Home Videos Trending Subscriptions Tab Notifications
  25. 25. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube’s will follow the audience behavior What users watch and don't watch What users like and dislike How much time users spend watching the video "not interested” feedback
  26. 26. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery Suggested Videos are ranked to maximize engagement based on prior user activity Topically Related Videos Videos that viewers watch along with the current video Videos from a viewer’s past watch history
  27. 27. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube Home shows videos from subscriptions, videos watched by similar viewers, new videos  How many times the video has been shown How well the video has engaged and satisfied similar viewers How often the channel or topic is viewed
  28. 28. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery YouTube search ranks the most relevant and highly engaged videos to the query Title Relevance Watch time of video for query Description Relevance
  29. 29. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search Most of these have been found to have a high correlation with the best ranked videos in YouTube across many studies
  30. 30. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://backlinko.com/youtube-ranking-factors With a few exceptions that I wanted to test when optimizing my videos to maximize their relevance
  31. 31. #youtubeseo at #semrushconf2019 by @aleyda from @orainti However, it was clear relevance is not enough 
 (as in SEO), here retention & engagement are key Relevance Engagement Retention
 Title, description, etc. Likes, views, ratings, comments, shares, subscriptions 
 Watch Time
  32. 32. #youtubeseo at #semrushconf2019 by @aleyda from @orainti How to develop relevant videos to be liked so much that retain and keep users engaged?
  33. 33. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 3. As in SEO, start with an audience preferences, topics and competition analysis to establish relevant queries targets to establish a video content plan #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  34. 34. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiAhrefs & keywordtool.io Obtain popular queries to target by using your current keywords tools with YouTube support
  35. 35. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiBuzzsumo Identify the videos with more engagement 
 about your topic using tools like Buzzsumo
  36. 36. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Refine the terms by using YouTube’s focused 
 tools like vidIQ, including competition metrics vidIQ
  37. 37. #youtubeseo at #semrushconf2019 by @aleyda from @oraintividIQ Identify the top ranked videos keywords used in tags, as well as the most popular related terms
  38. 38. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Trends You can also verify trending topics by using Google Trends that includes a YouTube filter
  39. 39. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Use SocialBlade & Noxinfluencer to obtain the top channels from any topic in any country Socialblade & Noxinfluencer
  40. 40. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Analyze their ongoing behavior: 
 How often do they publish? When? Noxinfluencer
  41. 41. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiNoxinfluencer What topics do your competitors publish about? What are the best performing ones?
  42. 42. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiNoxinfluencer What terms are they targeting 
 with their top performing videos?
  43. 43. #youtubeseo at #semrushconf2019 by @aleyda from @orainti As a result you will now have a set of not so 
 high competitive, but relevant terms to cover Medium Search Volume Low Competition High topical relevance for your audience High expertise Feasibility to produce and cover w/ a video Possibility to repurpose on blog post Is there a video intent? Google shows videos Are aligned with your marketing/ business goals
  44. 44. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiTubeBuddy In my case this would mean to avoid generic SEO topics, much competition not so relevant audience
  45. 45. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiTubeBuddy While focusing on more specific yet still popular terms for a more niche audience with experience
  46. 46. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Establishing a consistent publication schedule for them Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 Publish How to “Set SEO Alerts” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Record next week video 2 Publish How to “Optimize faceted pages” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Ask for ideas/run poll for future topics Record next week video 3 Publish Interview “With Carlos - How an SEO agency in Spain is run” 1. Promote
 in Social & Groups 2. Reply to comments 3. Repurpose video in blog post 1. Reply to comments 2. Retweet/Reshare other people 1. Reply to comments 2. Retweet/ Reshare other people 1. Ask for feedback on current video 2. Ask for questions for next topic Record next week video … … … … … … … …
  47. 47. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Which I have followed to publish 21 videos this year
  48. 48. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Targeting terms like this, that would be also otherwise more competitive to rank in Google PWA SEO SEO for Web migrations SEO alerts SEO dashboard Voice optimization Facet pages optimization Google Update Analysis AMP SEO Hreflang Tags Keyword Research International SEO Content Pruning
  49. 49. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I now had the targets, but how would I measure my videos results?
  50. 50. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 4. Monitor from the start your videos performance both within YouTube and Google Search Results to measure and identify opportunities #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  51. 51. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics YouTube’s channels come with a powerful analytics tool, allowing you to check your videos reach, engagement, audience
  52. 52. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics Your videos overall impressions, CTR, views and unique viewers
  53. 53. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics Which are your top YouTube’s traffic sources, and their video behavior
  54. 54. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiYouTube Studio Analytics The keywords used to find your videos via YouTube Search
  55. 55. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Analytics You can additionally monitor your videos behavior by using Google Analytics
  56. 56. #youtubeseo at #semrushconf2019 by @aleyda from @oraintividIQ Use video’s optimization tools like vidIQ analytics to track your evolution vs. competitors channels
  57. 57. #youtubeseo at #semrushconf2019 by @aleyda from @orainti And set alerts in them to get to be warned whenever new videos from relevant topics start trending vidIQ
  58. 58. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger You can further track your videos rankings for targeted terms in YouTube search results
  59. 59. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger As well as tracking your own site videos in Google’s search results per SERP feature! With a video thumbnail…
  60. 60. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger … Or your videos rankings in Google's video carrousels for your targeted queries
  61. 61. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRank Ranger With the possibility to check your rankings evolution in the video carrousel vs your competitors
  62. 62. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console Now you can also check this (sort of) with the Search Console “videos” search appearances
  63. 63. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console With the capacity to see structured data errors that avoid showing videos rich results when publishing on your site
  64. 64. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiGoogle Search Console … and troubleshooting them!
  65. 65. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Once you have a video tracking system in place it’s time to move on with the execution!
  66. 66. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 5. Optimize your YouTube videos content areas to maximize their relevance and better structure their format for search visibility #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  67. 67. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda Start by optimizing the base of your presence: Your channel description, keywords…
  68. 68. #youtubeseo at #semrushconf2019 by @aleyda from @orainti When publishing your videos you want to make the most out of each content area to optimize towards the video targeted queries Tubebuddy & VidIQ
  69. 69. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Starting with titles, descriptions, tags for which YouTube’s gives length references and you can get keywords suggestions w/ tools add-ons Tubebuddy & VidIQ Titles Descriptions Tags
  70. 70. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Which can save you time from looking for the related keywords elsewhere Tubebuddy & VidIQ
  71. 71. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Adding relevant hashtags in descriptions and titles
  72. 72. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiRev LOL Upload your own “higher quality” 
 closed captions to videos if you can
  73. 73. #youtubeseo at #semrushconf2019 by @aleyda from @orainti vs Take a look at how the top ranked videos for your queries are optimized to improve yours
  74. 74. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Are they all taken into consideration when ranking in YouTube search results though? Title Description Hashtags Tags Closed Captions
  75. 75. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti I tested it
  76. 76. #youtubeseo at #semrushconf2019 by @aleyda from @orainti I included the same “dummy” text in the title, description, tags, hashtags, closed captions to see which video ranked
  77. 77. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Tests results suggest that the title, description and hashtag are taken into consideration
  78. 78. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Title Description Hashtags Tags Closed Captions No tags and closed captions though
  79. 79. #youtubeseo at #semrushconf2019 by @aleyda from @orainti However, closed captions have other important roles that will improve engagement & retention For Hearing Impaired Watch muted video Non-native audience support
  80. 80. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://blog.google/products/search/key-moments-video-search/ Google has also started to show Timestamps in the ranked Videos in English search results from YouTube (other sites are not yet supported at the moment)
  81. 81. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Label (timestamp) Enable them for your videos by adding labels and timestamps in your YouTube’s videos descriptions https://developers.google.com/search/docs/data-types/video#best-practices-youtube
  82. 82. #youtubeseo at #semrushconf2019 by @aleyda from @orainti They can be shown like this in Mobile Search Results…
  83. 83. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.searchenginejournal.com/google-video-timestamp-results/332623/ … although they need to be ranking first already in video carrousels 
 (ht/@brodieseo)
  84. 84. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 6. Optimize your YouTube Videos towards Engagement & Retention #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  85. 85. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Once you're ranked for a query in YouTube Search Results: How do you engage and retain users?
  86. 86. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Besides a relevant, catchy title and description, it starts with your video thumbnail, that can make your video to stand out vs the rest and improve your CTR
  87. 87. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Thumbnails are the “ads” of your videos and as such you should design them to make them unique, attractive with a representative image, including a catchy title
  88. 88. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Replace the “default" thumbnail autogenerated from the video with an original image for it
  89. 89. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Run AB tests of your video thumbnail and metadata with tools like Tubebuddy, to identify your audience preferences and optimize them accordingly Tubebuddy
  90. 90. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Create playlists to facilitate users to browse through your channel videos using their topics
  91. 91. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Include info cards in your videos to link to other relevant ones or create a poll to engage users
  92. 92. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Add end-screens to your videos using the YouTube’s studio feature to refer your users to more of them and subscribe to your channel
  93. 93. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Don’t be shy! Ask your users to engage Keep watching to get answers Leave comments with questions Like the video Subscribe to channel
  94. 94. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Interact with users in the comments addressing their questions, liking meaningful comments and pining the best one
  95. 95. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Promote your videos and incentivize subscriptions outside YouTube too https://twitter.com/crawlingmondays
  96. 96. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Even offline!
  97. 97. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html You can do give-aways to encourage subscriptions, like Barry has done
  98. 98. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search It’s important to promote while the video is “new” since YouTube gives a “freshness” boost
  99. 99. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Engagement and retention require you to polish your conversion & community management skills #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  100. 100. #youtubeseo at #semrushconf2019 by @aleyda from @orainti 7. Repurpose your YouTube videos to generate blog posts that will also help to maximize your Google video search results #youtubeseo at #semrushconf2019 by @aleyda from @orainti
  101. 101. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Create a blog or section within your existing blog, creating a post for each one of your videos https://www.aleydasolis.com/en/crawling-mondays/
  102. 102. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Embed your YouTube video in the post initially to help promote it, along a transcription of it, including complementary information and resources
  103. 103. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Include a “rel=0” parameter to show related videos only from your channel (no competitors)
  104. 104. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Link to your channel with a “?sub_confirmation" parameter to go to subscription option
  105. 105. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Include a watermark to your entire videos, allowing users to subscribe
  106. 106. #youtubeseo at #semrushconf2019 by @aleyda from @orainti You can generate the transcriptions with automated speech to text services , which are very cheap Rev
  107. 107. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Or you can do it for free, copy/pasting YouTube’s automated transcripts
  108. 108. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Free content FTW
  109. 109. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search After the “freshness” period passes by, you’ll want to switch the YouTube embed for Wistia
  110. 110. #youtubeseo at #semrushconf2019 by @aleyda from @oraintiWistia Wistia videos will add VideoObject structured data to the embedded videos automatically
  111. 111. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Like this you’ll have higher chances to rank for your target queries in Google search results with long-form posts with embedded videos
  112. 112. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Ready to see some results?
  113. 113. #youtubeseo at #semrushconf2019 by @aleyda from @orainti You can rank for those not yet so competitive but highly relevant terms within YouTube
  114. 114. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Like this
  115. 115. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Or this
  116. 116. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Or this
  117. 117. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Rank as well in Google search Results with your YouTube videos and embedded video in blog posts too
  118. 118. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Like this
  119. 119. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Ranking also in Google’s search results with the post with a video thumbnail when the YouTube video doesn't rank
  120. 120. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Or rank twice with the same video within the Carrousel, with the YouTube video and the embedded one in the post
  121. 121. #youtubeseo at #semrushconf2019 by @aleyda from @orainti#youtubeseo at #semrushconf2019 by @aleyda from @orainti Expanding your existing organic presence… while better addressing your users needs
  122. 122. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Like this
  123. 123. #youtubeseo at #semrushconf2019 by @aleyda from @orainti Keeping always in mind that it’s 
 about maximizing the RER Relevance Engagement Retention
 Title, description, etc. Likes, views, ratings, comments, shares, subscriptions 
 Watch Time
  124. 124. #youtubeseo at #semrushconf2019 by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda Thank you! Questions?
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Learn how to make the most out of your videos SEO by optimizing them for YouTube and Google search results: criteria, best practices, tools and more!

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