In this deck I break down how homepage configuration can impact your wider website and the different tactics you can use to make sure that your home page is serving your site overall. Originally shared as part of our Wix "Your homepage SEO matters" blog, I joined Wix’s Mordy Oberstein to break down best practices to improve your homepage SEO in order to drive high-quality traffic to your site. In this webinar we covered: * Strategic ways to create an effective homepage * How to create homepage content that is right for your brand * Technical SEO tactics to enhance your entire site See the full discussion and more resources on the Wix SEO Hub. https://www.wix.com/seo/learn/resource/homepage-seo-webinar

1. Part 2!
Live Webinar: Your homepage SEO matters

2. Homepage SEO
Types & Tactics

3. Funneler:
Designed to filter
audiences based on
intent or service.
Aligns with brands that
have a diverse
business offering or
evergreen branding.

4. Use This Tactic to:
➔ Point users to high value content
➔ Funnel traffic to distinct business
offerings & audiences
Create this with:
➔ Buttons
➔ UX segmentation
➔ Content priority
Optimize with:
➔ Top KW for each segment
➔ Segment KWs in title & meta description
➔ Support with richer copy below the fold
Source: Ivory Paper Co

5. Converter:
Serves to get users to
complete tasks on the
site i.e. sign in, register,
purchase.
Aligns with brands that
help users achieve.

6. Use This Tactic to:
➔ Reduce friction for users
➔ Funnel traffic to distinct business
offerings & audiences
Create this with:
➔ Buttons
➔ Forms & chat
➔ Purchase points
Optimize with:
➔ Headers with relevant KWs
➔ Add Buy, Shop, Book, etc, to copy & meta
➔ Support conversion points with links to
deeper content
Source: Thuê Xe Limousine Hà Nội

8. Informer:
Serves to get users
lots of information
quickly.
Aligns with thought
leadership brands and
digital resources like
weather & knowledge
bases.

9. Use an Informer to:
➔ Show new content to Google &
Users as it’s created.
➔ Drive traffic to sub sections of a
website with similar content.
Create a Informerwith:
➔ Blog Feeds
➔ Strategic internal linking
➔ Headers with keywords
Optimize with:
➔ GSC & Bing sitemap submission
➔ Utilizing RSS
➔ Link hierarchy & priority

10. Billboard:
Relies heavily on
brand. Should clearly
evoke branding. Can
focus user behaviour.
Best used for very well
established brands.

11. Use a Billboard to:
➔ Focust users on a single task
➔ Visually display your brand identity
Create a Billboard with:
➔ Images that are optimized for search
➔ Clean composition above the fold
➔ Dropdown menus & content
Optimize with:
➔ Structured data
➔ Image attributes
➔ Well linked dropdown menus
Source: Potter Trail

12. Feeder:
Essentially a link
directory. Works to
surface lots of content
on a single page.
Great for content
creators with lots of
new content.

13. Use a Feeder to:
➔ Surface new content as it’s created.
➔ Support indexation.
Create a Feeder with:
➔ Product, blog or job feeds
➔ Strategic menu setup
Optimize with:
➔ Strategic internal linking
➔ Headers & KW copy for feed collections
➔ Automate & add KW to blog
summaries
➔ Resurface hi-performing content

14. The Funnel Converter Informer
81%
of backlinks go to
Homepage 21%
of all traffic goes
to Homepage
6% All domain KW on
homepage
Only page with Navigational intent Lowest percentage of total
traffic to the homepage
Feeder
Billboard

15. How & when should
you use the
elements

16. Internal links
& menu
Learn + Shop

17. Name, Title,
Description

18. Image tags
& content
feeds

19. Internal
links &
keywords

20. CTAs
NAP, Menu
T&Cs,
Contact

21. Local or
Organization
Schema

23. 02.03.22

24. Learn more about
Homepage SEO

25. Learn more:
→ Webinar video, decks, transcript, resources
→ How to use header tags
→ How to use meta descriptions
→ Intro to Google Search Console
→ Wix SEO Guide
→ Wix SEO support documents

26. How & when should
you use the
elements

27. Thank you!