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Conference Slide Design
Tips for brightonSEO
Speakers
and other events too…
Font Sizes
Do not use a font lower than 36pt. Ideally, 48-60pt font
should be your smallest range, depending on the font's
family.
If you are using any non-standard fonts, please send me
the fonts along with your slide decks.
Why that size?
A demonstration
Helvetica - 200pt
Helvetica - 150pt
Helvetica - 120pt
Helvetica - 96pt
Helvetica - 72pt
Helvetica - 48pt
Helvetica - 36pt
Helvetica - 24pt
Helvetica - 24pt
Helvetica - 120pt
Make your font size double the average age of your
audience.
If you need to fit more words on a slide, that means you
haven't tightened your message
The quick
brown fox
jumps over
the lazy dog
The quick
brown fox
jumps over the
lazy dog
The quick brown
fox jumps over
the lazy dog
There is no “right’ font but some are clearly
better than others
http://thepresentationdesigner.co.uk/5-classic-presentation-fonts/
Consider the rule of
thirds
The Rule of Thirds is a layout idea that
comes from the field of photography. It
essentially divides the slide into three
horizontal rows and three horizontal
columns.
Consider the rule of
thirds
The Rule of Thirds is a layout idea
that comes from the field of
photography. It essentially divides
the slide into three horizontal rows
and three horizontal columns.
Consider
the rule of
thirds
Here we fill the bottom third of
the screen with image and the
other two with text
The reverse works well too…
You can have too
much text, even if
you’re using large
fonts
We’re about having fun, about being real, and, most importantly, educating as many
people as possible on the ever expanding, fast-paced industry that is Digital
Marketing.“If we had to sum our mission up in one sentence we say ‘Helping Digital
Marketers meet, learn and do their job a little better‘”
The main way help digital marketers meet, learn and do their job a little better is by
organising a series of digital marketing events. These aren't like your usual digital
trade-shows where you're herded round a bunch of exhibition stands while business
cards are shoved in your hand by over-zealous sales people.
And they're not like most digital conferences where you need to re-mortgage your
house to sit in a generic hotel or football club function room and get generic advice
This below is 50pt
We’re about having fun, about being real, and,
most importantly, educating as many people as
possible on the ever expanding, fast-paced
industry that is Digital Marketing.
This much better
We’re about having fun, about being real, and,
most importantly, educating as many people as
possible on the ever expanding, fast-paced
industry that is Digital Marketing.
Improving…
Or…
We’re
about
having fun
Being
real
and most importantly, educating as many
people as possible
http://thepresentationdesigner.co.uk/5-classic-presentation-fonts/
We’re looking for emotive or
evocative images with space
for high contrast with our text
http://thepresentationdesigner.co.uk/5-classic-presentation-fonts/Sometime our images will have
that space.
Sometimes we can create it.
http://thepresentationdesigner.co.uk/5-classic-presentation-fonts/
This is actually two images
stitched overlaid
This
Becomes
This technique works best when using solid
colours, not textures
This technique works best when using solid
colours, not textures
Place the text where there’s high
contrast and simple textures.
Compare the following
@kelvinnewman#brightonSEO
So, who is this guy?
@kelvinnewman
@kelvinnewman#brightonSEO
So, who is this guy?
@kelvinnewman
@kelvinnewman#brightonSEO
So, who is this guy?
@kelvinnewman
Contrast between text and
background is important.
Compare the following.
@kelvinnewman#brightonSEO
Actually; I live in Worthing
@kelvinnewman#brightonSEO
Actually; I live in Worthing
@kelvinnewman#brightonSEO
Actually; I live in Worthing
In most cases less text is more:
Which is better?
Today, 68% of U.S. adults have a smartphone, up
from 35% in 2011, and tablet computer ownership
has edged up to 45% among adults, according to
newly released survey data from the Pew
Research Center
What percentage of people have
tablets?
http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
45% of Adults have a tablet
http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
45% of Adults have a tablet
http://
www.pewinternet.org/
2015/10/29/technology-
device-ownership-2015/
http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
45% of
Adults
Animated slides are almost
never a good idea
Though video, used
sparingly, can be a nice
touch
If you don’t have the
contrast adding a semi-
transparent layer or making
the image less opaque can
help,
For example
@kelvinnewman#brightonSEO
The impact that technology has on
people.
@kelvinnewman
@kelvinnewman#brightonSEO
The impact that technology has on
people.
@kelvinnewman
This can also work well for
text boxes.
For example
@kelvinnewman#brightonSEO
I also spend a lot of time
assembling stupid stuff I
bought of eBay
Places for photo finding
https://www.pexels.com/ https://pixabay.com/
File Formats
 '
PDF
Powerpoint as Zip
(including any required
fonts)
Widescreen Resolution
Auditorium 1 All other Rooms
1920 x 1080 1024 x 768
Other top tips
Upload the deck to Slideshare before you go onstage.
Mention the link to the slides early on and at the end
of your talk.
Slides shared on the day will get far more reach than
those shared even the following day.



Those released on the Monday after the event will see
even less traffic.
Better yet have a blogpost with the slides embedded,
accompanying text and maybe even a download to
go with it.
Adding your Twitter username and the event hashtag to
as many slides as possible. 



This will increase your reach and live coverage.
It doesn’t need to be in your face, like the next slide.

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