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‘You want me to look at
HOW MANY pages?!’
How to do a content audit for 1,000s
of URLs when you’re one person
@lucyalicedodds
Lucy Dodds
Evolved
@lucyalicedodds
Content Audit
@lucyalicedodds
#brightonSEO
Full Content Audit
@lucyalicedodds
8,000 URLs
@lucyalicedodds
@lucyalicedodds
#brightonSEO
10 Steps to Your
Content Audit
@lucyalicedodds
#brightonSEO
1. Brand Research
@lucyalicedodds
2. Audience
Research
@lucyalicedodds
3. Content Audit
Statement
@lucyalicedodds
“Content will be
informative,
accessible and
digestible” #brightonSEO
@lucyalicedodds
Underperforming
Behind competitors
Poor conversions
@lucyalicedodds
#brightonSEO
4. Categorise
@lucyalicedodds
Your Business
@lucyalicedodds
#brightonSEO
Marketing Funnel
@lucyalicedodds
#brightonSEO
Everything Else
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
5. Pull Your Data
@lucyalicedodds
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
revenue
new users
conversion rate
leads
sessions
transactions
impressions
backlinks
clicks
@lucyalicedodds
#brightonSEO
Keep
Improve
Remove
Merge
@lucyalicedodds
#brightonSEO
6. Go Beyond
Search
@lucyalicedodds
7. Highlight Trends
@lucyalicedodds
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
“Focus on people-
first content”
@lucyalicedodds
#brightonSEO
8. Start Cutting
@lucyalicedodds
LOADS
(probably)
@lucyalicedodds
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
9. Work In Batches
@lucyalicedodds
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
10. CHECK
INTERNAL LINKS
@lucyalicedodds
@lucyalicedodds
#brightonSEO
Remove vs. Redirect
@lucyalicedodds
#brightonSEO
@lucyalicedodds
#brightonSEO
1. Brand Research
2. Audience Research
3. Content Audit Statement
@lucyalicedodds
#brightonSEO
4. Categorise
5. Pull Your Data
6. Go Beyond Search
@lucyalicedodds
#brightonSEO
7. Highlight Trends
8. Start Cutting
9. Work In Batches
@lucyalicedodds
#brightonSEO
10. Check Internal Links
(please)
@lucyalicedodds
#brightonSEO
‘You Want Me To Look At
HOW MANY Pages?!’
@lucyalicedodds
#brightonSEO
best
audit
ever
@lucyalicedodds
#brightonSEO
Free Audit Template
@lucyalicedodds
#brightonSEO

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Lucy Dodds - BrightonSEO Autumn 22