How adverts comply with codes and conventions

1. Evaluation (merit)
My adverts have met the required codes and conventions. This is because my audio-visual can be watershed, meaning that my advert
appeals to all audiences. My advert does not include any harmful content that could harm children, since I have followed ASA’s advert
rules of not showing any graphic content that is deemed offensive. My advert does not include any violent content, no offensive language
and does not include any sex, therefore it appeals to my client’s brief and can be shown at any time during the day. Both my vesi adverts
are fun and include people going outdoors, which again appeals to my clients brief since they are aiming for a summer-time release,
which is when my adverts are set. Audiences can then relate their situations to my adverts, since they are currently living in a hot
environment and are seeking ways to cool down. My adverts also include models that are around the ages of the target audiences, which
is seventeen to early thirty-year-olds. I have also included both genders of different races and sizes, which means a larger variety of my
target audience will be targeted due to the diversity of my models. The diversity was also added in my client’s brief. In both my adverts,
playing activities and doing exercise is both shown and mentioned, which references back to my target audience. My target audience are
people who seek beneficial water, therefore they are people who think strongly about keeping their bodies healthy, so they partake in
exercise regularly / a lot. By showing people doing these activities in my adverts, I attract my target audience since they can relate to the
models and will feel like Vesi is for them. My diverse models also helps audiences to feel included, as I have not discriminated against
anyone, my required audience will feel welcome and happy to try vesi.
I have used other media products I have researched, such as Evian to help inspire me to add certain things to my adverts. One quality of
the Evian advert I was inspired by is the fact they reference Evian’s founding place in their adverts. I have done this also. In my logo, I have
made the water droplet logo the colours of the northern lights from Finland, which was where the vesi water was sourced. This educates
audiences and makes them feel like they know Vesi better. Evian also uses a consistent theme for their advert which is CGI babies. For
each of my adverts, I show people doing exercise and I use the same models. This makes my advert more memorable and when people
hear my audio-visual advert, they will be able to recognise the Vesi brand. Evian’s tagline, £live young” references to their advert of CGI
babies – I thought this was an effective feature, since again it is memorable. My tagline is “simple freshness” which references to the fact
people use vesi water to refresh themselves, and due to the simplicity in the tagline (as it says in the tagline itself) it is again memorable. I
have considered copyright claims for the sound effects on my audio-visual advert (since I used no music in my adverts). Although, I used
an iPhone app called InShot to add sound effects, which provides a variety of sound effects for free to the public, so I will not have to ask
permission to use the sound effects.
The codes and conventions of the clients planning was achieved in my planning due to how long it took to create my pre-production
plans. It took 3 ½ months, which means it has been completed in time for the summer launch.