Tutorial 1- LinkedIn

1. COMM 202
TUTORIAL #1 – T26 + T35
Name Tents UP! Goodbye Laptops and Phones!

2. Agenda
New term, who dis?
Professionalism and Expectations
LinkedIn
Action Items

3. Who am I?

4. Strengths + Saboteurs
Pleaser
Restless
Stickler
Controller
Hyper-Achiever
WOO
Includer
Positivity
Learner
Individualization

5. Who am I?

8. Let’s talk about…
• Dance
• Field hockey
• Travelling
• Grey’s Anatomy
• Internships
• SCMP
• Big families
• Abraham Lincoln
• Vegetarianism
• Doctor Who
• Piano + violin
• JDC West
• Entrepreneurship
• Boarding School
• Horses
• Musicals!!!
• BTM
• Running
• Golf
• Mascot dancing
And of course, 202!

9. Why am I here?

10. One on Ones with Sarah!
10 minutes
Sauder Caf
What do you want out of the course?
Sign up on Google Doc!

11. Student Advisory Committee
Email comm202@sauder.ubc.ca by Friday, January 20th
@11:59pm with a brief intro of yourself and an explanation of
why you would be an excellent SAC member including your
tutorial section, TA Name, and the subject line: 202 SAC
Application.

12. Contact
Sarah Moug: comm202.9@sauder.ubc.ca
Admin: comm202@sauder.ubc.ca
Office Hours – sign up on COOL

13. Course Expectations

14. Thoughts on being professional…

15. Professionalism – 10%
Email etiquette
Be punctual, prepared, and present
Spark conversation and contribute
No technology
…and you too can be a rock star!

16. Class Prep Assignments
 Each tutorial you will be expected to hand in a prepared assignment
 Each assignment is worth 2% for a total of 15% over the term
 Assignments will be collected in the first 5 minutes of class. All
assignments handed in late will receive a zero!

17. LinkedIn

18. Strut. Your. Stuff.

19. • LinkedIn is social!
o Be personable, speak in first person, show your personality (conversational)
o More flexibility & creativity
• LinkedIn is all about you!
o Your profile is tailored to your professional brand more so than to a company
o Include broader experiences, projects, skills, and interests in a variety of formats
o Written documents are formal, company-specific, direct ask and intention
LinkedIn vs. Resume

20. turn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are
negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your
profile under “Who’s Viewed your
Profile?”
Before we start…

21. Professional Headshot
Attention-Grabbing
Headline
Complete Experiences
Connections, Contact
Info, Customized URL
Interesting summary
showcasing personality!
1
2
3
4
5
1
2
3
4
5
All-Star Status

22. 1. Professional Headshot
 Reasonably close up–
shoulders up
 Professional background
 Smiling and looks like you!

23. 2. Catchy Headline
 This is your personal brand - your hook!
 Short + sweet (max. 120 characters)
 About what you do and/or who you are!

26. 3. Professional Experience
Include all roles in reverse chronological order
Use Accomplishment Statements
Show examples of your work i.e. videos, awards, presentations
Be concise – get to the point!

27. 4. Connections
Recommendations > Endorsements

28. 5. Summary Elements
Showcase
personality +
brand
Think cover
email… make it
conversational
Leverage your
hook – grab their
attention!
Background =
Skills +
Accomplishments
Short, easy to
read sentences
Expand on your
headline

29. 5. Summary – What to Write About
Education
Additional
portfolio links or
platforms
What you’re
about: personal
work style +
character traits
Finish with call to
action:
Invitation to
connect + contact
info
Aspirations
Awesome facts
about yourself or
accomplishments

30. 5. Summary - Examples

31. 5. Summary - Examples

32. Connecting on LinkedIn
Adding a contact
1. Send request AFTER meeting
them in person
2. Personalize your contact
request
3. Be brief and memorable
Too
generic
Too
casual
Personal
and
professional

33. Action Items
Lecture next week!
Interview Stream due Sunday, Jan. 22nd
Save Sarah from sadness: don’t forget to sign up for one-on-ones here!