Tutorial 4 g sakurai.1

1. COMM 202
TUTORIAL 4: RESUMES &
PERSONAL BRANDING
Georgia Sakurai
T36: 10am – 11am
T37: 11am – 12pm

2. AGENDA
1. Course Outline
2. Personal Branding
3. Resume Building
4. Action Items

3. COURSE OUTLINE
WEEK 6 WEEK 7 WEEK 8
Reading Week!
READING BREAK!
Update Docs Based
on Peer Review
Feedback
Tutorial: Resume &
Cover Letter
Due: Skills Matrix
Final Submission
Submit via Turnitin
before 11:59pm on
Feb 10th (6 Successes,
2 Failures)
Tutorial: Resume & Cover
Letter Peer Review
Due: 2 Copies of Resume
Draft, Cover Letter Draft
and Job Posting

4. WHAT’S YOUR BRAND?
1

5. DESCRIBE THESE
BRANDS

6. “
If you had 30 seconds to describe yourself -
personality, interests, skills - what would you say?
Write down 4-5 words that describe yourself best.
DESCRIBE YOURSELF

7. “
Permeate your brand throughout all your documents.
Your personal brand can change!
YOU SHAPE YOUR OWN BRAND

8. LET’S TALK
RESUMES &
COVER LETTERS

9. THE APPLICATION
PROCESS
COVER EMAIL
RESUME &
COVER LETTER
MAKE IT
RAIN
INTERVIEW

10. RESUME VS. COVER
LETTER:
WHAT’S THE DIFFERENCE?
CAN
WANT
FIT
Resumes are
about YOU
Cover letters
are about the
EMPLOYER

11. CAN-WANT-FIT
CAN
Can you do the job? Do you have the relevant skills and
experience they’re looking for?
WANT
Do you want the job? Are you passionate about this job, the
company, the industry?
FIT
Would you get along with the people at this company? Does their
culture align with your values and personality?

13. FIRST UP,
RESUMES!

14. THE BREAKDOWN
Profile / Key Competencies
Education
Work / Volunteer Experience
Personal
Formatting
Branding

15. FORMATTING
BE CONSISTENT
Font size, font
style, spacing,
bullet points,
alignment,
punctuation, date &
abbreviation
format, hyphens
vs. dashes
FIRST IMPRESSION
Pick a colour scheme
(if you don’t want
black & white, which
is also fine) and use
white space wisely.
Be concise with your
resume page count
PROOFREAD
No grammar
mistakes, typos,
spelling errors –
proofread then
proofread again
THIRD PERSON
Always speak in
third person and
maintain a
professional tone.
No slang or
personal pronouns
(he, she, we, I)

16. HEADER
WHAT YOU’LL NEED IN A HEADER
⊡ Name (preferred name with given
name in brackets)
⊡ Email
⊡ Phone
⊡ Address
⊡ Linkedin URL
⊡ Social media handles (optional)

17. PROFILE/ KEY
COMPETENCIES
WHAT IT IS
• Summary of what to expect in your
resume in max 4 lines
KEY QUESTIONS
• Does it match the job posting
(multiple references)?
• Does it provide a clear, convincing
link to the rest of the resume aka is
there proof?
WHAT TO INCLUDE
• Your strengths
• Past experiences
• Interests
• Languages
• Technical skills

18. PROFILE/ KEY
COMPETENCIES

19. EDUCATION
WHAT IT IS
• Summary of your education experience
(including academic projects / relevant
courses / grades / awards)?
KEY QUESTIONS
• Does it match the job description?
• Is there any ambiguity with the info
provided?
WHAT TO INCLUDE
• Degree (write it out fully- Bachelor of
Commerce) and specialization
• GPA if necessary: score/%/letter grade,
indicate school scale
• Relevant courses (not a laundry list)
• Awards, scholarships (eg. Honour Roll)
• Exchange semester
• Expected date of completion
• Don’t include high school stuff unless
you’re still in first year!

20. EDUCATION

21. WORK / VOLUNTEER
EXPERIENCE
WHAT IT IS
• Collection of relevant experiences – the
real meat
KEY QUESTIONS
• Are they achievement based?
• Do numbers quantify achievements
when appropriate?
• Does language indicated familiarity
with industry or company? Does it
match the job description?
WHAT TO INCLUDE
• Accomplishment statements as bullet
points
• Brief description of organization if
necessary
• Reverse chronological order by end
date
• Limit to one sentence (ideal length: two
lines) and get ride of filler words

22. ACCOMPLISHMENT
STATEMENTS
SITUATION
TASK
ACTION
RESULT
LINK
SITUATION
TASK
ACTION
RESULT
Flip the STARL stories
for the RATS statement!

23. ACCOMPLISHMENT
STATEMENTS
SITUATION
TASK
ACTION
RESULT
Increased
Attained
Exceeded
Surpassed
Decreased
Saved
Minimized
Reduced
Generated
Enhanced
Optimized
Established
Words are powerful - choose wisely!
Quantitative vs qualitative results
Quant: How much?
How many? Numbers
and percentages
Qual: Be descriptive -
positive feedback,
recognition, awards,
promotion

24. ACCOMPLISHMENT
STATEMENTS
SITUATION
TASK
ACTION
RESULT Are you using relevant skills?
Do your actions clearly demonstrate those
relevant skills?
Do your results match up with your actions?

25. ACCOMPLISHMEN
T STATEMENTS
SITUATION
TASK
ACTION
RESULT
Paint the context (who, where, how long).
Describe the challenge.
Be clear and concise with the level of detail.

26. ACCOMPLISHMENT
STATEMENTS
Duty-Based Statement Accomplishment Statementvs
Responsible for contacting
corporate clients and
organizing a tournament.
Achieved 85% client retention rate
by establishing relationships with
key corporate clients and providing
a well organized, personally tailored
tournament experience

27. ACCOMPLISHMENT
STATEMENTS
SITUATION
TASK
ACTION
RESULT
Achieved 85% client retention rate by establishing
relationships with key corporate clients and providing a
well organized, personally tailored tournament
experience.

28. ACCOMPLISHMENT
STATEMENTS
SITUATION
TASK
ACTION
RESULT
Achieved 85% client retention rate by establishing
relationships with key corporate clients and providing a
well organized, personally tailored tournament
experience.

29. ACCOMPLISHMENT
STATEMENTS
SITUATION
TASK
ACTION
RESULT
Achieved 85% client retention rate by establishing
relationships with key corporate clients and providing a
well organized, personally tailored tournament
experience.

30. INTERESTS
WHAT IT IS
• A change to showcase your personality
& stand out
KEY QUESTIONS
• How do you want to be remembered?
• Are you catering to your audience?
• Can you talk about each interest at
length?
WHAT TO INCLUDE
• Side interests & hobbies
• Cool personal experiences
• Be fun, specific, and stay appropriate

31. INTERESTS

32. BRANDING
Does this reflect your personal
brand?
If the employer were to describe
you based on your resume or
cover letter, would they perceive
you the way you want to be
perceived?
Does this align with your
employer’s brand?
Investment banks will look for
different personal brands from
advertising agencies. Are you
tailoring the best and most applicable
parts of yourself to the company?

33. 1. Bring 2 copies of resume draft, cover letter draft & job
posting to next tutorial
2. Register & hand in Skills Matrix on Turnitin before
11:59pm TONIGHT:
T36 ID & Password: 14562269 & cookies
T37 ID & Password: 14562274 & cookies
3. Sign up for office hours on COOL
WHAT’S
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