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Mastering LinkedIn: Professional identity, insights, everywhere

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LinkedIn continues to evolve and change with more than 259 million members in over 200 countries and territories. Learn how to clearly communicate your assets and manage how others perceive you. Learn to design a strategy to get noticed, find where people are, connect to the right people, and publish your content.Tips to ensure that your profile remains relevant and effective.

Your LinkedIn profile can increase your visibility; improve your searchability and connectability. LinkedIn is a dynamic social media tool, use it even if you don't feel like it. LinkedIn can help you build and maintain relationships with people that matter to you.

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Mastering LinkedIn: Professional identity, insights, everywhere

  1. 1. Mission: Connect the world’s professionals to make them more productive and successful •Professional identity •Professional insights •Everywhere Barrie Byron, STC Associate Fellow and charter LinkedIn member
  2. 2. Exclusive focus on professional context Professional identity. Professional insights. Everywhere. 2 • Founded Dec. 2002, launched May 2003 • Over 229 million members in more than 200 countries • The world’s largest, fastest growing business network connecting talent with opportunities on a massive scale • Not just to get a new job • Helping us be great at jobs we already have
  3. 3. Disconnect between job seekers & recruiters  How job seekers hunt for jobs LinkedIn 36% Facebook 83%, Twitter 40% Google+ 37%  How employers seek talent Professional identity. Professional insights. Everywhere. 3
  4. 4.  LinkedIn enables members to connect, find, and be found.  Profile: a 24/7 representation of our professional knowledge and achievements Professional identity. Professional insights. Everywhere. 4 Professional identity
  5. 5. Changes: Simplify. Grow. Everyday.  Simplify Streamlined home page, visual appeal, content, features Share and get insights Mobile  2009 12 icons  2013 mobile: 4 icons Company page  Aug. 2013 updates  How connected  Products  Services, insights Professional identity. Professional insights. Everywhere. 5
  6. 6. Grow: Like, Share, Follow  Social media  Like  Share  Follow Growth enables us to be productive and successful Groups Connect with like-minded professionals Influencers Professional identity. Professional insights. Everywhere. 6
  7. 7. Everyday Mobile  News feed changes Oct. 2012  LinkedIn Today feed with news for us  Links to content outside LinkedIn.com  Share knowledge  Reciprocate, and see how community reciprocates  Currency, insights  Access to relevant thought leaders, experts, news, and ideas  Share information with our network  Be heard, if we share and take time to listen to others Professional identity. Professional insights. Everywhere. 7
  8. 8. Professional identity  Build and promote our personal brand  Be found Network  Build and maintain a meaningful professional community Manage connections  Tags  How you met  Notes  Reminders  Contact info Professional identity. Professional insights. Everywhere. 8 Compelling reasons to participate
  9. 9. Leverage LinkedIn as Your Online Portfolio  Upload resume or enter information Summary, Education, Experience  Embed documents that are hosted on compatible providers Work samples, images, presentations, videos Customize title and description of media sample  SlideShare: free, searchable, visible  Become a LinkedIn publisher, include a graphic Professional identity. Professional insights. Everywhere. 9
  10. 10. New profile Sept 2013  Streamlined profile editing  Tells your professional story Professional and academic background Activity Who we might know Professional identity. Professional insights. Everywhere. 10
  11. 11. 5 tips to increase your views 1. Relevant key words in your headline (120 characters) 2. Say more in your summary 3. Create a new status update often 4. Connect with recruiters and HR professionals 5. Add your thoughts to group discussions Professional identity. Professional insights. Everywhere. 11
  12. 12. Enhance your search results  Add volunteer leadership roles as jobs or projects  Add your website, blog, twitter, and other links to your LinkedIn profile  Use name or descriptive terms in the websites link Websitesbarriebyron.wordpress.com not blog not Personal website Your descriptive link creates instant search-engine optimization for your site Professional identity. Professional insights. Everywhere. 12
  13. 13. Claim your custom URL  Customize your URL Professional identity. Professional insights. Everywhere. 13
  14. 14. Customize your home page feed  All Updates on your LinkedIn Home Page Professional identity. Professional insights. Everywhere. 14
  15. 15. Stealth mode  Profile > Privacy & Settings > Turn on/off your activity broadcasts Group notification emails Professional identity. Professional insights. Everywhere. 15
  16. 16. From recruiter Judy Aron-Sellaro of UserEdge  “Groups are key” so join and participate  “LinkedIn group members are willing to share knowledge”  Review profile, remove older information that might not be relevant  Summary: Decribe who you are, what you are looking for  Ask for recommendations from peers and supervisors Write a draft for the busy person, specific, contributions Professional identity. Professional insights. Everywhere. 16
  17. 17. Save advanced searches, get alerts 1. Jobs > Advanced search People > Advanced search 2. Enter keywords, location, title, company, and so on 3. Search > Save search Save up to 10 searches Professional identity. Professional insights. Everywhere. 17
  18. 18.  Free is good, more limitations  Paid options unlock more features Professional identity. Professional insights. Everywhere. 18 Pay to play?
  19. 19. LinkedIn helped me get my job success stories: STC PMC leader Jessie Mallory STC member Louise Tincher STC member Larry Grinnell Expert participant: STC PMC member Adrianne Hunt Catchy headline: STC PMC member Donn DeBoard You? Professional identity. Professional insights. Everywhere. 19
  20. 20. Hello Barrie I enjoyed reading your LinkedIn profile. You’ve done an excellent job portraying your experience and background. My client just today let me know that they are seeking several tech writer contractors for a short-term assignment. The office is based in Mt Laurel, NJ. I’d love to discuss with you what your objectives are, and whether you’d be able to take on another assignment. I assume you are working from home, and have multiple engagements going on at once? Please let me know when you’d be available to chat. My number is… Professional identity. Professional insights. Everywhere. 20
  21. 21. Do unto others  100% complete profile Strive for all-star  Ask for, and give, recommendations (be specific)  Keep status current, post relevant updates  Avoid mention of religion, politics, sex  Use a business-appropriate photo  Participate: like, share, comment  Be of service to your connections Professional identity. Professional insights. Everywhere. 21
  22. 22. Other social media tools + keep in touch Google+  Email: use a provider-agnostic, self-describing address (gmail, yahoo, outlook, ymail, and so on)  Twitter  Facebook: ensure your profile is private or keep it G-rated clean Keep in touch. Connect often! www.linkedin.com/in/barriebyron barriebyron.wordpress.com Professional identity. Professional insights. Everywhere. 22

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