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PAMELA ALISON SCHURE
                         175 Calvert Drive, Apt F-304 ♦ Cupertino, California 95014
                                 408.284.9883(c) ♦ pamela.schure@gmail.com


                               POSITION: PRODUCT MARKETING MANAGER


Multi-disciplined, result-focused business manager providing 20+ years of global product marketing
management, marketing, sales, management, and business development success. Demonstrated abilities in
strategic and tactical product and business development, relationship building and operational management
across global business infrastructures. Expert strategist, planner and team leader who consistently achieves
dramatic gains in both revenue and market share. Compelling communicator with strong leadership,
negotiation, analytical, team-building, creative, problem-solving, and communications abilities.        Diverse
industry exposure combined with rapid understanding of critical success factors delivers above average
results time and time again.


                                          AREAS    OF   EXPERTISE


      Product Management ♦ Product Marketing ♦ Sales ♦ Channel Marketing ♦ Brand Development
         ♦ International Business ♦ Marketing ♦ Relationship Development ♦ Project Management
       ♦ Business Tracking ♦ Promotions ♦ Forecasting ♦ Market Penetration ♦ Team Management
          ♦ Negotiations ♦ P&L ♦ Revenue Generation ♦ Client Relations ♦ Process Improvement


                                          CAREER EXPERIENCE


Product Marketing
♦   Managed product groups with marketing budgets of up to $4M through corporate finance organizations
    ensuring compliance with all necessary paperwork.
♦   Effectively reorganized marketing to manage marketing budget reduced by 30% due to exchange rate
    differential.
♦   Managed second most profitable product line for Apple Europe through enhanced integration between
    Europe and US-based product marketing, and engineering teams to optimize products for European
    markets.
♦   Revisited every aspect of the Marketing organization to refocus geographically, increase staffing
    flexibility and cost-effectiveness throughout Europe.
♦   Analyzed, documented and rolled out marketing and sales processes to increase organizational
    effectiveness and accountability.
♦   From the ground up, built solid teams of high performing marketing professionals that made significant
    contributions to business success.
♦   Delivered growth of Apple-focused business from $4M to $40M in one quarter through close examination
    of supply chains and negotiation.
♦   Leveraged training feedback to increase Product Management training scores for Fortune 100 Company.
♦   Manage Channel Partner Program communication system for Storage company


Product Management
♦   Planned, budgeted and executed launches for 40+ hardware and software products. In one three month
    period, launched 11 products kicking off a new $45M business line.
♦   Successfully managed localization schedule of products through third-party vendors through clear
    communications and close tracking of deliverables through to manufacturing.
♦   Revisited entire forecasting process to improve pricing and delivery accuracy and decrease product
    transition issues
♦   Successfully defined an updated software product which tripled annual revenue through market research
    and bundling activities
♦   Awarded 2 Patents: one hardware, one software
♦   Creatively managed projects and products through product life cycles, business planning cycles,
    forecasting reviews and quarterly business reviews.



                               PAMELA ALISON SCHURE
                          Page 2 ♦ 408.284.9883 (c) ♦ pamela.schure@gmail.com


Management


♦   15 + years of US and international business experience in product management, marketing and sales
    roles.
♦   Repeatedly demonstrated ability to work successfully with diverse groups and people to build
    businesses, business lines and achieve goals on time and within budget.
♦   Negotiated purchase of 4 businesses at favorable valuations.
♦   Responsible for Sales and Marketing departments as business tripled in 5 years.
♦   Successfully led teams of between 3 and 15 people often managed at a distance.




                                        EMPLOYMENT HISTORY


280 Group [Campbell, California]                                                         2012-Present
Sr. Consultant and Trainer for Product Managers and Product Marketing Managers


Belvoir West Cumbria [West Cumbria, United Kingdom]                                         2006-2012
Sales and Marketing Manager


Dunbar Estates [Richmond, South Africa]                                                 2003-2005
Citrus Farm and Sawmill Owner


Adaptec Inc [Milpitas, CA; Camberley, Surrey, United Kingdom]                           1998-2003
Sr. Marketing Manager, Europe (2001-2003)
Group Product Marketing Manager (1998-2001)


Sun Microsystems [Menlo Park, California]                                                    1998
Business Planning Consultant


Apple Computer, Inc. [Cupertino, California; Paris, France; London, United Kingdom ]    1988-1997
Product Business Manager (1993-1998)
Peripheral & Multimedia Product Marketing Manager (1988-1993)


Dalmo Victor [Belmont, California]                                                     1985 - 1986
Mechanical Engineer


                                             EDUCATION


                Columbia School of Business, New York, NY, MBA in Marketing


     University of California, San Diego, San Diego, CA, Bachelors of Science, Applied
                                              Mechanics




                                             LANGUAGES




  Fluent French, conversational Italian, as well as limited Spanish, German, & Dutch skills

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Pamela schure product management 4.13

  • 1. PAMELA ALISON SCHURE 175 Calvert Drive, Apt F-304 ♦ Cupertino, California 95014 408.284.9883(c) ♦ pamela.schure@gmail.com POSITION: PRODUCT MARKETING MANAGER Multi-disciplined, result-focused business manager providing 20+ years of global product marketing management, marketing, sales, management, and business development success. Demonstrated abilities in strategic and tactical product and business development, relationship building and operational management across global business infrastructures. Expert strategist, planner and team leader who consistently achieves dramatic gains in both revenue and market share. Compelling communicator with strong leadership, negotiation, analytical, team-building, creative, problem-solving, and communications abilities. Diverse industry exposure combined with rapid understanding of critical success factors delivers above average results time and time again. AREAS OF EXPERTISE Product Management ♦ Product Marketing ♦ Sales ♦ Channel Marketing ♦ Brand Development ♦ International Business ♦ Marketing ♦ Relationship Development ♦ Project Management ♦ Business Tracking ♦ Promotions ♦ Forecasting ♦ Market Penetration ♦ Team Management ♦ Negotiations ♦ P&L ♦ Revenue Generation ♦ Client Relations ♦ Process Improvement CAREER EXPERIENCE Product Marketing ♦ Managed product groups with marketing budgets of up to $4M through corporate finance organizations ensuring compliance with all necessary paperwork. ♦ Effectively reorganized marketing to manage marketing budget reduced by 30% due to exchange rate differential. ♦ Managed second most profitable product line for Apple Europe through enhanced integration between Europe and US-based product marketing, and engineering teams to optimize products for European markets. ♦ Revisited every aspect of the Marketing organization to refocus geographically, increase staffing flexibility and cost-effectiveness throughout Europe. ♦ Analyzed, documented and rolled out marketing and sales processes to increase organizational effectiveness and accountability. ♦ From the ground up, built solid teams of high performing marketing professionals that made significant contributions to business success.
  • 2. Delivered growth of Apple-focused business from $4M to $40M in one quarter through close examination of supply chains and negotiation. ♦ Leveraged training feedback to increase Product Management training scores for Fortune 100 Company. ♦ Manage Channel Partner Program communication system for Storage company Product Management ♦ Planned, budgeted and executed launches for 40+ hardware and software products. In one three month period, launched 11 products kicking off a new $45M business line. ♦ Successfully managed localization schedule of products through third-party vendors through clear communications and close tracking of deliverables through to manufacturing. ♦ Revisited entire forecasting process to improve pricing and delivery accuracy and decrease product transition issues ♦ Successfully defined an updated software product which tripled annual revenue through market research and bundling activities ♦ Awarded 2 Patents: one hardware, one software ♦ Creatively managed projects and products through product life cycles, business planning cycles, forecasting reviews and quarterly business reviews. PAMELA ALISON SCHURE Page 2 ♦ 408.284.9883 (c) ♦ pamela.schure@gmail.com Management ♦ 15 + years of US and international business experience in product management, marketing and sales roles. ♦ Repeatedly demonstrated ability to work successfully with diverse groups and people to build businesses, business lines and achieve goals on time and within budget. ♦ Negotiated purchase of 4 businesses at favorable valuations. ♦ Responsible for Sales and Marketing departments as business tripled in 5 years. ♦ Successfully led teams of between 3 and 15 people often managed at a distance. EMPLOYMENT HISTORY 280 Group [Campbell, California] 2012-Present Sr. Consultant and Trainer for Product Managers and Product Marketing Managers Belvoir West Cumbria [West Cumbria, United Kingdom] 2006-2012
  • 3. Sales and Marketing Manager Dunbar Estates [Richmond, South Africa] 2003-2005 Citrus Farm and Sawmill Owner Adaptec Inc [Milpitas, CA; Camberley, Surrey, United Kingdom] 1998-2003 Sr. Marketing Manager, Europe (2001-2003) Group Product Marketing Manager (1998-2001) Sun Microsystems [Menlo Park, California] 1998 Business Planning Consultant Apple Computer, Inc. [Cupertino, California; Paris, France; London, United Kingdom ] 1988-1997 Product Business Manager (1993-1998) Peripheral & Multimedia Product Marketing Manager (1988-1993) Dalmo Victor [Belmont, California] 1985 - 1986 Mechanical Engineer EDUCATION Columbia School of Business, New York, NY, MBA in Marketing University of California, San Diego, San Diego, CA, Bachelors of Science, Applied Mechanics LANGUAGES Fluent French, conversational Italian, as well as limited Spanish, German, & Dutch skills