Work History and Accomplishments

1. Richard Kacik
620 West Carrillo Street, Unit B
Santa Barbara, CA 93101
(805) 962-1481
Email: rkacik333@gmail.com
PROFESSIONAL PROFILE
• Experienced Sales Executive with proven history of success in opening up strategic markets, sales
channels, target accounts, and managing high performance sales department. Successfully created
and achieved business plans throughout my career.
• Established and maintain excellent business relationships with key account executives building
trust as a ‘get it done’ performer while securing profitable and on-going business.
• Extensive experience in penetrating key strategic OEM targets working to ‘design-in’ state of the
art solutions with product management, development engineers and strategic procurement.
• Proven Corporate Team Player contributing to corporate goals and objectives while mentoring
staff to increase performance and results through clear direction, training, involvement and
example.
PROFESSIONAL EXPERIENCE
RK Sales Consultants Manufacturer Rep October 2016 to January 2017
• Attempted to establish Manufacturer Rep firm to promote and sell Digital Photo Print equipment
and technology.
Ciaat Company Sales Consultant March 2016 to September 2016
• Researched and contacted potential resellers and integrators in Digital Photo Print Market for
potential market entry.
o Created Marketing & Sales Strategies for: 1) DNP Compatible Printer Media, 2)
Consumer Portable Photo Printers, and 3) Photo Booth Printers
o Contacted prospective resellers currently distributing photo print media.
 Initiated and supported evaluations of commercial photo printers with several
regional distributors.
o Contacted large integrators and operators of Amusement Photo Market.
 Initiated and supported field test of compatible print media with major Santa
Clause photo operator.
o Presented high capacity commercial photo printer to large photo booth manufacturers.
o Presented custom photo booth designs to several local amusement locations.
Mitsubishi Electric US, Inc. Senior Sales Consultant November 2013 to October 2015
• Locating opportunities and ‘entry’ strategies for the US Security Market
o Contacting potential resellers, Government Agencies, and OEMS for CCTV systems
o Establishing reseller channels
o Quoting major security companies on multi-million dollar contracts for surveillance
cameras
o Assisting with marketing efforts and promotional pieces
o Coordinating trade show activities
o Consulting on marketing strategies and potential business plans
o Advising on US product standards and competition

2. HiTi Digital America, Inc. Senior Sales Manager 2011 to 2013
• Increased sales ‘incrementally’ by over $2,000,000
• Organized and added resellers to sales channels based on market focus and performance
• Initiated Contact and Won business at USPS for Passport Photo System
• Negotiated multi-year contract with Largest Canadian Distributor of Passport Photo systems that
more than doubled revenue in Canadian market
Mitsubishi Digital Electronics America, Inc. 1997 to 2011
& Mitsubishi Electronics America, Inc. Systems Sales Manager 2010 to 2011
Director of Sales 2000 to 2010
National Sales Manager 1999 to 2000
Regional Sales Manager 1997 to 1999
• Increased sales by $10,000,000 and sustained $22,000,000 annual sales
• Created Sales Channels for Emerging Markets in Digital Photography, Medical Imaging and
Security.
• Reorganized Sales Department of 10 Direct Reports by Market and Geography which Reduced
Costs and Increased Revenue.
• Secured OEM Business with Fortune 500 Companies including Kodak, Fuji, Siemens, Philips, GE
and PELCO Security Systems.
• Introduced and Sold Retail Photo Print Systems to Various Retail Chain Stores.
Industrial Electronics Engineers, Inc. Regional Sales Manager 1995 to 1997
• Exceeded Quota of Industrial Display Sales to Patient Monitoring, Military Aircraft Controls,
POS Displays and various other Integrators.
• Sold PLCs to chain of auto maintenance shops for automation of oil change service.
• Increased Channel Sales by 20%.
• Secured Large OEM Contract with Nelcor Medical for Bedside Monitoring.
Mitsubishi Electronics America, Inc. 1981 to 1994
Product Sales Manager 1992 to 1994
OEM Area Sales Manager 1986 to 1992
Sr. OEM Sales Manager 1984 to 1986
Sr. Sales Manager 1983 to 1984
Sales Representative 1981 to 1983
• Initiated and Secured $75,000,000 OEM Contract to Apple for Disk Drives
• Managed $100,000,000 OEM Contract to Sperry/Unisys for Personal Computers
• Secured OEM Display Contracts with Hewlett Packard, Northern Telecom, Evans & Sutherland
• Secured OEM Disk Drive Contracts with Storage Tech, Honeywell and NBI
• Trained and Managed Manufacturer Rep Channel for sales of Disk Drives and Memory Cards
Resulting in $10,000,000 Annual Sales
• Established After Market Computer Peripheral Sales in Western Region and Grew Industrial
Distribution Sales by 25%
• Established Area Sales Offices in Salt Lake City, Utah & Elk Grove Village, Illinois
• Sold First ‘Turn-Key’ Application Specific Mini Computer System to Corrugated Carton
Manufacturers in Chicago-land area
EDUCATION

3. • Bachelor of Arts, UCLA
AWARDS
• Outstanding Contribution for Developing and Expanding Sales of Printers to Digital Photo Market
• Outstanding Contribution for Securing OEM Printer Contract to Kodak
• Service Excellence for Expansion of Printer Sales to Medical Market
• Largest Worldwide Sales Contribution of Security VCRs and DVRs
• Largest Peripheral OEM Design-In for Sales of Disk Drives to Apple Computer
• New Sales Achievement Record
• Certificate of Appreciation for Sales
• Outstanding Sales Achievement