1. JOSEPH YOUNG
136 Balmoral Dr. ● Carleton Place, ON ● K7C 0C4 ● 613.866.9570 ● joeyoung@magma.ca
POSITION OF INTEREST:
REGIONAL SALES MANAGER/NEW BUSINESS DEVELOPMENT
Unique blend of technical, sales, business-building savvy and project management skills that
has consistently delivered sales growth and budget over-achievement in dramatically changing market
conditions using consultative sales approach
An award-winning, resourceful, and results-driven Regional Sales Manager offering 25+ years of experience
leading strategic relationship development and sales management within global, corporate, local and start-
up accounts. Demonstrated history in cultivating and maximizing high-value business relationships and
strategic partnerships with OEMs, Senior Management, clients, and key decision-makers. Led the sales
management for Atmel Corporation’s Canadian customers, securing key, competitive wins that have
increased this billion-dollar company’s footprint and maintained its competitive advantage within the
semiconductor industry.
Maintains particular speciality in strategic sales budget development and execution, CRM technology, and
global relationship management. Veteran at pioneering and growing markets for new products and
technologies that become proven company performers; blends an educational and solutions-oriented sales
style with a burgeoning management technique founded on strategic planning skills, project management
principles, and a respect and dedication to internal and external client needs to drive and improve
profitability, business growth, and client satisfaction.
AREAS OF PROVEN PERFORMANCE
• Customer Relationship Dev./ Maintenance
• Target Market & Strategy Definition Plans
• Business Development & Expansion Strategies
• New Market Identification, Penetration, & Capture
• Consultative Sales Approach
• Project Management & Sales Management
• Sales Training, Team-Building, & Leadership
• Cost/Benefit Analysis & Expense Control
• New Product Launch & Positioning
• Competitive, Market, & Industry Trend Analysis
• High-Impact Presentation Delivery
• Comfort with Senior Executive Audiences
PROFESSIONAL EXPERIENCE
Sabbatical— Ottawa, ON 2014 - 2015
Atmel Corporation — Ottawa, ON 1995 –2014
• 2001 – April 2014: Regional Sales Manager, Canada
• 1995 – 2001: Strategic Account Manager
Company Overview: Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and
manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, non-volatile
memory and radio frequency (RF) components. Focusing on industrial, consumer, security,
communications, computing, wireless and automotive markets , as well as the I o T (Internet of Things).
Regional Sales Manager:
Develops and executes regional sales plans with a primary focus on key product families and growth
elements. Penetrates multinational & global accounts as well as local customers and start-ups in emerging
markets, managing cross-functional teams encompassing sales, engineering, and business development
across various time-zones, languages, and partnerships. Oversees 2 direct reports in the form of Technical
Field Application Engineers, as well as up to 20 sales personnel to achieve consistent growth in target
customers across a variety of market conditions. Generates annual revenues of $15M+.
Notable Contributions:
• Negotiated individual, multi-million dollar contracts with Tier-1 OEMs (ranging up to $5M);
accountable for development of channel management strategies, defining specific goals and constructing
well-defined policies for administering accounts within the associated channel.
JOSEPH YOUNG 613.866.9570 ● joeyoung@magma.ca

2. PROFESSIONAL EXPERIENCE (CONT’D)
Regional Sales Manager — Significant Contributions continued…
• Developed, grew and managed territory at its peak of the semiconductor industry, realizing annual
revenues in excess of $30M. Remained current with rapid new product introductions and advancing
technology improvements.
• Managed QBR (quarterly business review) process and pricing strategies for major OEM's, EMS (Electronic
Manufacturing Services) customers and other potential business partners.
• Expanded Tier-1 Account Blackberry market share from 0% to upwards of 30% within 3 years following the
company’s successful “Capacitive Touch” product introduction in 2010. By focusing on key component
technologies and opportunities, drove revenue growth 50% from $15M to $22M with the introduction of
popular Blackberry products.
• Interfaced with Asian, European, and North American colleagues, managing and tracking business
transition from initial design stage in North America to product manufacturing at contract
manufacturing facilities abroad (typically Asia).
• Accountable for hiring, training and supporting 3 separate cycles of sales representative teams
throughout the course of 13 years, as well as indoctrinating standardized internal processes, systems,
workflow strategies, and CRM practices to optimize sales opportunities and drive business growth.
• Implemented the introduction of Atmel Corporation’s CRM tool, Model N, ultimately enhancing the
company’s interactions with current and future customers, as well as providing management tracking and
measurement tools.
• Established, managed, and adhered to annual budget controls and constraints consistent with corporate
objectives.
• Recognized in 2008 for Outstanding Growth in Microcontroller Sales in Western Canada; attended the
Avnet President’s Club (an annual awards festival for Avnet’s key supplier partners) in Hawaii as a result.
• Stays current with competitive market trends (in both technology and business), providing feedback and
direction on new product development areas for future penetration and significant growth potential.
• Succeeds, anticipates, thrives and adapts to the ever-advancing variety of technology cycles from the
internet bubble, to telecommunications infrastructure growth, to smart phone introduction and
proliferation and currently the Wireless connected Internet of Things (IoT).
Strategic Account Manager:
Designed innovative and strategic sales programs to drive business growth, additionally adopting role as
Program Manager to ensure effective program implementation. Notably penetrated the fast-track
telecommunications industry, successfully developing it into a multi-million dollar Business
opportunity in a matter of 3 years by employing a strict focus on securing wins with high-volume, high-
revenue targets.
Notable Contributions:
• Assessed total available market (TAM) to define the revenue opportunity available for products and
services; identified 50+ high-potential customers and prioritized targets based on underlying potential
of given opportunities.
• Established and maintained strong working relationships with all levels of personnel ranging from entry-
level support teams to C-level Executives.
• Played a key role in building and selling a strong company rapport, ultimately bolstering Atmel’s value
proposition and ensuring alignment with customer technology/strategic roadmaps.
• Presented concise marketing plans, business proposals, and value propositions with confidence to C-level
Executives, providing key insight that helped to uphold the corporation as a $2B entity.
JOSEPH YOUNG 613.866.9570 ● joeyoung@magma.ca

3. ADDITIONAL EXPERIENCE
Sales Engineer | Mitsubishi Electric Sales of Canada, Inc. — Ottawa, ON 1989- 1994
Notable Contributions: Charged with directly managing sales programs in the local OEM market, doubling
territorial revenue within 1 year. Migrated to key account management team in 1988, focusing on national &
international penetration of major telecommunications manufacturers, local accounts and Government
accounts.
EDUCATION, PROFESSIONAL DEVELOPMENT & AFFILIATIONS
Bachelor of Applied Science Degree — Electrical Engineering (Management)
University of Waterloo — Waterloo, ON
Professional Training Courses:
• QBS (Question Based Selling) Sales Training (Thomas A. Freese)
• Miller Heiman Strategic Sales Training
Volunteer Initiatives:
• Treasurer & Chairperson, Scouts Canada (1990 – 2002)
• Assistant Coach/Trainer/Manager, CP Minor Hockey Association (1996 – 2009)
TECHNICAL PROFICIENCIES
MS Office Suite ● Adobe Creative Suite ● Cloud Computing ● MS SharePoint ● Open Office