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Growth Hacking or Creative Marketing for Startups
- 1. Incubator & Accelerator GROWTH HACKING or CREATIVE MARKETING FOR STARTUPS March 2016
- 2. Agenda • Clarification of „Growth Hacking“ • Components of “Growth Hacking” • Steps of Growth Hacking • How to become a Growth Hacker!?! • Questions to ask!?! • Integration in Marketing • Practical advices
- 3. Clarification Growth Hacking is a Marketing-Technique, developed by Startups to grow their customer base and create brand recognition by: - creativity, - analytic thinking and - usage of alternative channels The single goal is: GROWTH!!!
- 4. Components • Redefining Product / Service -> product features can be responsible for growth! • Redefining Distribution -> understand the movement of the people!
- 6. ps. I love you.
- 8. Affiliates
- 9. Steps of Growth Hacking I Define actionable goals -> the magic number effect II Implement analytics to track your goals -> track in detail not in cohorts III Leverage existing strengths -> be sure what you are good at
- 10. Steps of Growth Hacking IV Execute the experiment -> write down your hypothesis and track V Optimize the experiment -> have a control group and do A/B testing VI Repeat and repeat and repeat and repeat… -> try the next one there because is always much more worth to try
- 12. How to become a Growth Hacker!?! Be strong in analytics! Define and look at events & key metrics • to shift focus to growth • to make success repeatable • to predict the future
- 13. How to become a Growth Hacker!?! Be creative! You need to find find ways never trapped before • think outside the box • combine strange attitudes • look at different branches
- 15. @Graigslist I Thinking outside the box II Growth Hack was part of product III Selecting perfect aggregator IV Taking risks with no guarantee V Taking temporary advantage (not for ever)
- 16. Questions to ask!?! • What if I make my product invite only? • What if I would deactivate my users by inactivity of a week or month? • What if they could pick their price? • What if we we ask users at every time at customer support and we give free usage when the like / dislike the product?
- 18. @ebay I Defining main feature of product II Selecting perfect fit (even on long term) III Scaling right method IV Targeting right aiming group V Taking temporary advantage (not for ever)
- 19. Integration in Marketing • The „Growth Hacker“ is not better or worse than a Marketing expert. He just targets a different goal! • Growth Hacking is often used before traditional Marketing channels • Growth Hacking should deliver a quick „Proof-of- Concept“ or „Need-for-Product“
- 20. Practical advices I • Blogging or guest blogging • Podcasting or guest podcasting • Ebooks, guides & whitepapers • Infographics • Webinars • Conference presentations • SEO • Social Media • Contests • App marketplaces • Deal sites • LOPA (leverage other people’s audience)
- 21. Practical advices II • Promo swap • Affiliates • Network invitations • Social sharing • API integrations • Backlinks • Incentives • Organic
- 22. Thank you! Thanks for your attention. If you need more information we are more than happy to help… 360 Online Performance Group Meisenburgstr. 39 45133 Essen Web. www.360opg.de Fax. 0201 / 879 193 80 Oliver Weimann Mail. weimann@360opg.de Fon. 0201 / 879 193 90 Twitter @oweimann