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Building Out Your Editorial Calendar 4.24.13

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Using four content pillars to build out your editorial calendar and stick to your content marketing strategy for the entire year.

How do I build a content marketing strategy and stick to it?
How do I know what content to use as pillars?
How do I track my content production to know if I'm hitting my goals?
How do I navigate my Editorial Calendar to follow my content marketing strategy?

Building Out Your Editorial Calendar 4.24.13

  1. 1. Wednesday Webinar:Building Out Your EditorialCalendart: @KapostJoin the conversation #WedWebinarPlease type any questions in the chat during the webinar
  2. 2. Agenda1. How do I build a content marketingstrategy and stick to it?2. How do I know what content to use aspillars?3. How do I track my content production toknow if I am hitting my goals?4. How do I navigate my editorial calendar tofollow my content marketing strategy?5. Q + A#WedWebinar
  3. 3. How do I build a content marketingstrategy and stick to it?#WedWebinarTeam Collaboration
  4. 4. #WedWebinar
  5. 5. #WedWebinar
  6. 6. #WedWebinarHow  do  I  know  what  content  to  use  as  Pillars?
  7. 7. #WedWebinar
  8. 8. #WedWebinar
  9. 9. #WedWebinarExample: Kapost Campaigns
  10. 10. #WedWebinarExample: The Force That Moves the BuyerDown the Funnel
  11. 11. #WedWebinarExample: Kapost Campaigns
  12. 12. #WedWebinarHow do I track my content production toknow I am hitting my goals?
  13. 13. #WedWebinarHow do I track my content production toknow if I am hitting my goals?
  14. 14. #WedWebinarHow do I navigate my editorial calendar?
  15. 15. Q + A#WedWebinar

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