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Guerrilla Marketing: 17 Scrappy Tactics to Grow Your Business

This document provides summaries of various guerrilla marketing tactics, including offline events like event hijacking and starting a meetup group, online content strategies like engineering projects and community content, awareness tactics like manipulating Quora and buying backlinks, relationship building approaches like leveraging networks and follow up emails, and miscellaneous tactics like studying other successful campaigns and conducting small tests. The document emphasizes testing hypotheses through experiments and iterating tactics over time based on results.

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guerrilla marketing
● Co-founder at Clearscope
● Distro team at 500 Startups
● SEO at Mushi Labs
who da guerrilla?
ooo ooo ahh ahh
1. how guerrilla works
2. basics of guerrilla
3. guerrilla war stories
4. concluding thoughts
5. addendum
“The #1 rule about
growth club is that you
don’t talk about
growth.”
Screw it, let’s talk about
growth.
1. objective
2. hypothesis
3. experiment
4. conclusion
5. iterate
how guerrilla works

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