1.
the growth mindset
how to think about
growth hacking
@bernardjhuang

2.
Bernard Huang - 42Floors
@bernardjhuang

3.
growth
comes from a series of
experiments
@bernardjhuang

4.
scientific method
1. objective
2. hypothesis
3. experiment
4. conclusion
@bernardjhuang

5.
define your objective
more _______
@bernardjhuang

6.
have a hypothesis
if we _______ then
we’ll get more _______
@bernardjhuang

7.
experiment
• assume nothing
• set up analytics
• statistical
significance
@bernardjhuang

8.
assume nothing
it’s hard to know what
will work
@bernardjhuang

9.
analytics
“If you cannot measure it,
you cannot improve it.”
– Lord Kelvin
@bernardjhuang

10.
statistical significance
> 28 data points at
least
@bernardjhuang

11.
conclusion
did the experiment
work as planned?
@bernardjhuang

12.
if it did…
scale the experiment
@bernardjhuang

13.
if it didn’t…
what did you learn?
@bernardjhuang

14.
experiment relentlessly
experiment
experiment
experiment
experiment
experiment
@bernardjhuang

15.
basic web funnel
@bernardjhuang
traffic
conversion rate
sign ups

16.
what’s low hanging fruit?
10,000 traffic
10% conversion rate
=
1,000 sign ups
@bernardjhuang

17.
2x traffic
20,000 traffic
10% conversion rate
=
2,000 sign ups
@bernardjhuang

18.
2x conversion rate
10,000 traffic
20% conversion rate
=
2,000 sign ups
@bernardjhuang

19.
which one is easier?
get more ______ until
it’s easier to get more
of the other
@bernardjhuang

20.
market size
audience potential
users
@bernardjhuang

21.
market size
@bernardjhuang
audience
x
conversion rate
=
potential users

22.
market size - facebook
facebook potential
users
@bernardjhuang

23.
market size - facebook
@bernardjhuang
facebook
group
potential
users

24.
market size
go to the channels
where your potential
users are
@bernardjhuang

25.
growth hacking recipes
techniques to grow
your business
@bernardjhuang

26.
more traffic
• borrow
• leverage
• incentivize
@bernardjhuang

27.
eventbrite
@bernardjhuang

28.
throw events - eventbrite
@bernardjhuang

29.
influencers - eventbrite
@bernardjhuang

30.
incentivize - eventbrite
@bernardjhuang

31.
oops - eventbrite
@bernardjhuang

32.
apologize - eventbrite
@bernardjhuang

33.
analytics - eventbrite
@bernardjhuang

34.
quora
@bernardjhuang

35.
scrape - quora
@bernardjhuang

36.
answer questions - quora
@bernardjhuang

37.
analytics - quora
@bernardjhuang

38.
oops - quora
@bernardjhuang

39.
reddit
@bernardjhuang

40.
message users - reddit
@bernardjhuang

41.
analytics - reddit
@bernardjhuang

42.
create content - reddit
@bernardjhuang

43.
advertise - reddit
@bernardjhuang

44.
analytics - reddit
organic reddit
paid reddit @bernardjhuang

45.
oops - reddit
@bernardjhuang

46.
meetup
@bernardjhuang

47.
start - meetup
@bernardjhuang

48.
be an influencer - meetup
@bernardjhuang

49.
rank in google - meetup
@bernardjhuang

50.
influencer outreach
@bernardjhuang

51.
success - influencer
@bernardjhuang

52.
analytics - influencer
@bernardjhuang

53.
search engine optimization
• keyword research
• on page elements
• link building
@bernardjhuang

54.
keyword research - seo
google adwords
keyword planner @bernardjhuang

55.
keyword research - seo
keyword competition

56.
on page elements - seo
• unique content
• sitemap
• keyword in title,
meta description,
and h1 tags
@bernardjhuang

57.
link building - seo
• blogging
• guest blogging
• press release
• creative endeavors
@bernardjhuang

58.
search engine marketing
• google adwords
• bing / yahoo ads
@bernardjhuang

59.
a/b copy testing - sem
quantify your tagline
@bernardjhuang

60.
facebook outreach
@bernardjhuang

61.
groups - facebook
@bernardjhuang

62.
other normal channels
@bernardjhuang
• hacker news
• twitter
• pinterest

63.
don’t be afraid
think outside the box
@bernardjhuang

64.
more sign ups
conversion rate
@bernardjhuang

65.
conversion rate
@bernardjhuang current conversion rate?

66.
conversion rate
vs
@bernardjhuang make wild changes

67.
analytics - conversion rate
old new
23% better
@bernardjhuang

68.
higher conversion rate
@bernardjhuang credibility

69.
higer conversion rate
@bernardjhuang people’s faces

70.
higer conversion rate
clear calls to action
and people’s faces
@bernardjhuang

71.
experiment relentlessly
experiment
experiment
experiment
experiment
experiment
@bernardjhuang

72.
questions?
@bernardjhuang