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The Growth Hacking Mindset & Techniques to Grow Your Business

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Bernard Huang's presentation at the Master in Growth conference in Istanbul 2014 presented by StartupTurkey & the Etohum startup accelerator.

Topics:
* The Growth Mindset: How To Think About Growth Hacking
* Growth Hacking Recipes: Techniques To Grow Your Business

Growth hacking channels covered:
* Eventbrite
* Meetup
* Quora
* Reddit
* SEO
* SEM
* Facebook

Published in: Marketing
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The Growth Hacking Mindset & Techniques to Grow Your Business

  1. 1. the growth mindset how to think about growth hacking @bernardjhuang
  2. 2. Bernard Huang - 42Floors @bernardjhuang
  3. 3. growth comes from a series of experiments @bernardjhuang
  4. 4. scientific method 1. objective 2. hypothesis 3. experiment 4. conclusion @bernardjhuang
  5. 5. define your objective more _______ @bernardjhuang
  6. 6. have a hypothesis if we _______ then we’ll get more _______ @bernardjhuang
  7. 7. experiment • assume nothing • set up analytics • statistical significance @bernardjhuang
  8. 8. assume nothing it’s hard to know what will work @bernardjhuang
  9. 9. analytics “If you cannot measure it, you cannot improve it.” – Lord Kelvin @bernardjhuang
  10. 10. statistical significance > 28 data points at least @bernardjhuang
  11. 11. conclusion did the experiment work as planned? @bernardjhuang
  12. 12. if it did… scale the experiment @bernardjhuang
  13. 13. if it didn’t… what did you learn? @bernardjhuang
  14. 14. experiment relentlessly experiment experiment experiment experiment experiment @bernardjhuang
  15. 15. basic web funnel @bernardjhuang traffic conversion rate sign ups
  16. 16. what’s low hanging fruit? 10,000 traffic 10% conversion rate = 1,000 sign ups @bernardjhuang
  17. 17. 2x traffic 20,000 traffic 10% conversion rate = 2,000 sign ups @bernardjhuang
  18. 18. 2x conversion rate 10,000 traffic 20% conversion rate = 2,000 sign ups @bernardjhuang
  19. 19. which one is easier? get more ______ until it’s easier to get more of the other @bernardjhuang
  20. 20. market size audience potential users @bernardjhuang
  21. 21. market size @bernardjhuang audience x conversion rate = potential users
  22. 22. market size - facebook facebook potential users @bernardjhuang
  23. 23. market size - facebook @bernardjhuang facebook group potential users
  24. 24. market size go to the channels where your potential users are @bernardjhuang
  25. 25. growth hacking recipes techniques to grow your business @bernardjhuang
  26. 26. more traffic • borrow • leverage • incentivize @bernardjhuang
  27. 27. eventbrite @bernardjhuang
  28. 28. throw events - eventbrite @bernardjhuang
  29. 29. influencers - eventbrite @bernardjhuang
  30. 30. incentivize - eventbrite @bernardjhuang
  31. 31. oops - eventbrite @bernardjhuang
  32. 32. apologize - eventbrite @bernardjhuang
  33. 33. analytics - eventbrite @bernardjhuang
  34. 34. quora @bernardjhuang
  35. 35. scrape - quora @bernardjhuang
  36. 36. answer questions - quora @bernardjhuang
  37. 37. analytics - quora @bernardjhuang
  38. 38. oops - quora @bernardjhuang
  39. 39. reddit @bernardjhuang
  40. 40. message users - reddit @bernardjhuang
  41. 41. analytics - reddit @bernardjhuang
  42. 42. create content - reddit @bernardjhuang
  43. 43. advertise - reddit @bernardjhuang
  44. 44. analytics - reddit organic reddit paid reddit @bernardjhuang
  45. 45. oops - reddit @bernardjhuang
  46. 46. meetup @bernardjhuang
  47. 47. start - meetup @bernardjhuang
  48. 48. be an influencer - meetup @bernardjhuang
  49. 49. rank in google - meetup @bernardjhuang
  50. 50. influencer outreach @bernardjhuang
  51. 51. success - influencer @bernardjhuang
  52. 52. analytics - influencer @bernardjhuang
  53. 53. search engine optimization • keyword research • on page elements • link building @bernardjhuang
  54. 54. keyword research - seo google adwords keyword planner @bernardjhuang
  55. 55. keyword research - seo keyword competition
  56. 56. on page elements - seo • unique content • sitemap • keyword in title, meta description, and h1 tags @bernardjhuang
  57. 57. link building - seo • blogging • guest blogging • press release • creative endeavors @bernardjhuang
  58. 58. search engine marketing • google adwords • bing / yahoo ads @bernardjhuang
  59. 59. a/b copy testing - sem quantify your tagline @bernardjhuang
  60. 60. facebook outreach @bernardjhuang
  61. 61. groups - facebook @bernardjhuang
  62. 62. other normal channels @bernardjhuang • hacker news • twitter • pinterest
  63. 63. don’t be afraid think outside the box @bernardjhuang
  64. 64. more sign ups conversion rate @bernardjhuang
  65. 65. conversion rate @bernardjhuang current conversion rate?
  66. 66. conversion rate vs @bernardjhuang make wild changes
  67. 67. analytics - conversion rate old new 23% better @bernardjhuang
  68. 68. higher conversion rate @bernardjhuang credibility
  69. 69. higer conversion rate @bernardjhuang people’s faces
  70. 70. higer conversion rate clear calls to action and people’s faces @bernardjhuang
  71. 71. experiment relentlessly experiment experiment experiment experiment experiment @bernardjhuang
  72. 72. questions? @bernardjhuang

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