Growth hacking: How to grow your company, faster
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Comprehensive tricks and tips on the growth hacking techniques that some of the top companies in the world use to grow faster. Questions? Email me at Chirag (at) insightfully (dot) co
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Growth hacking: How to grow your company, faster
- 1. Growth Hacking How to grow your company, faster Chirag Kulkarni @chirag_kulkarni Co-founder and CEO of Insightfully
- 2. About Me
- 3. Precursor to growth • Find the RIGHT TARGET MARKET! • Build a product that customers love • Customer development • Strong team – designer, hacker, and hustler
- 5. Who is a growth hacker?
- 6. What does a great growth hacker look like?
- 7. The process 1. Define goal or objective 2. Decide analytics tools 3. Execute! 4. Optimize and Analytics 1. Control Group – set group of individuals who you are testing. 2. Check Analytics. 5. Repeat
- 8. 1. Pitch your startup 2. What does your startup do for marketing? 3. What is your proudest growth metric?
- 10. Pull Tactics
- 11. Content Marketing - Infographics, ebooks
- 12. Guest Blogging
- 13. Get covered
- 14. Webinars
- 15. Speaking
- 17. Social
- 18. Contests
- 19. App Store
- 20. Groupon
- 21. Royalty
- 22. Push Tactics • Google, Facebook, Twitter, LinkedIn, Ads • Retargeting ads – Adroll • PPC vs. CPM • Ad promotion through user accounts – Ex. Instagram • Affiliate programs
- 23. Product Tactics • Make users feel special • Social Sharing • API Integrations • Incentivize for more
- 24. Activation • Landing Page • Copywriting • Onboarding • Gamification • Pricing – 1 month free etc.
- 25. Retention • Drive content to them that they care about – Drip Campaigns • The golden moment – Ex. Facebook. Aha! • Customer Development • Make them feel wanted – Give them swag – Retweet the best users often
- 26. Questions?
Editor's Notes
- Insightfully – we care about three things; culture, product, and growth. Focus on as little things as possible for increased growth opportunities. Heartfulness
- Investors, shareholders, your manager, CEO’s, EVERYONE cares about growth
- An individual or individuals within a team that are obsessed with growth. Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing. Growth is the sun that a growth hacker revolves around. What’s the difference between a growth hacker and a marketer? - This absolute focus on growth has given rise to a number of methods, tools, and best practices, that simply didn’t exist in the traditional marketing repertoire, and as time passes the chasm between the two discipline deepens. Marketers are much more general, and may not be informed about a lot of the topics we are going to cover in this talk today. Growth has evolved rapidly over the years, more so because the focus used to be on marketing physical goods. Now, we are trying to figure out ways to optimize for growth for more scalable businesses, like a software business. One easy example of growth hacking for a business that has a defined product is the McDonalds golden arch. No matter where you go in the world, you can see the golden arch and immediately recognize Mcdonalds.
- Engineer or non – engineer. Most implementation of growth tactics require code, but you do not NEED to be an engineer. What is on a growth hacking team? – front end dev, back end dev, and growth hacker. 2 devs have no clue about growth, but growth hacker shows the 2 devs how its done. Analytics– Why are analytics so important? Ex. Insightfully growth hacking – Yi Zu meetings . Why is Amazon so succesful? Because Bezos believes in data before gut. Focused on quick, implementations of growth, that may or may not be long lasting. I.e. AirBnB example Cut the B.S and get to work – growth hackers are focused on getting things done. There is nothing shady here. The top websites in the world, never achieved hockey stick growth. Looking at analytics and deciding what the best route for growth was. Bleacher report
- Define goal or objective Deciding which channel converts the most users Decide analytics tools that can be used – Google Analytics, Qualaroo, KISSMetrics, Crazy Egg, Wordpress Insights, etc. Execute! Optimize and Analytics Control Group – set group of individuals who you are testing. I.E. if you A/B test and decide that your user acquisition decreases tremendously, then you have a problem. Check Analytics. This is your sounding board for whether you are doing is right or not. Repeat
- - Always be improving relative to yourself Find companies that have metrics in businesses similar to yours ]
- - Require time, not money (not paid advertising) . All value driven (things your consumers would want to know about) - These are things your business should do if you are pre-launch!
- Interrupting what they don’t want to know about. Understand what LTV is – make sure that your cost per acquision is less than the LTV of the customer. If a consumer spend $100/year on your e-commerce app, and generally LTV is 5 years, then make sure that your cost is less PPC vs. CPM PPC every time someone clicks on your ad, you get charged. CPM – impression based. When your ad is shown, you get charged. Affiliate programs Paying people to get others to your websites. Ex. Commission Junction Problem with this? No guarantee on how long they will stay etc. Make sure the individual is RELIBABLE.