The document discusses how removing friction from technology can accelerate adoption rates. It focuses on the rise of chatbots and voice assistants that allow natural language interactions, removing the learning curve of traditional interfaces. This new paradigm may lead to ubiquitous AI integration, with millions of data points from chatbot conversations fueling further development. Many industries like commerce, travel and legal services are already using chatbots to streamline interactions.

1. What happens to adoption rate when
we remove the barriers to entry?
REMOVING THE FRICTION
OF TECHNOLOGY

2. TODAY’S GOAL
Leave with a firm grasp on how speech interfaces can
be a tool and an opportunity for your business.

3. WHAT IS IoT?

4. “The Internet has crashed into the real world.”
~Donna Hoffman
George Washington University

5. The value is not in the
device, it’s in the systems
of systems — “smart” at
the macro level.
via: youtube.com/watch?v=Q3ur8wzzhBU
A DIGITAL PLANET

6. SMART
EVERYTHING
The sensors we’re already using
get added to everything else.
via: smartphoneworld.me

7. IN EFFECT...
Everything
not connected today
gets an upgrade.
Computing
Storage
Sensors
Internet access
via: pcauthority.com.au
Smart guitar

8. BUT...IT’S A RECIPE FOR
OVERWHELM
By 2020, each of us will interact
with 150+ smart devices every
day.
These devices will be on our
bodies, in our homes,
in our cars, and at the office.
How will we keep up
with all of it?
theequitykicker.com/2014/10/22/big-iot-numbers-33bn-connected-devices-2020

9. PUTTING IT INTO CONTEXT

10. WE’RE GOING TO TALK ABOUT
Streamlining the adoption of new technologies.

11. MORE SPECIFICALLY...
Removing the friction of technology.

12. WHAT IS TECHNOLOGY FRICTION?
Every time we buy a new gadget or install a new piece of
software there’s a learning curve to figure how it works and
adapt to its interface.
It’s human nature to resist change, so historically,
technology producers have had to overcome this
resistance when it comes to consumers using their
products.
Otherwise known as...

13. THE TECHNOLOGY ADOPTION
CURVE
blog.taitradio.com/2014/06/17/technology-upgrade-getting-the-human-component-right

14. A NEW PARADIGM IN
ENTREPRENEURSHIP

15. IMAGINE...
Releasing a product that you don’t need to teach
people how to use.
And adding new features that don’t need to be
explained.

16. REMOVING THE FRICTION
We go from fighting with our everyday gadgets to
getting them to do what we really want — right out of
the gate.

17. RISE OF THE CHATBOT
All of the tech giants
are investing heavily in
chatbots.
Smart entrepreneurs
are paying attention.
youtube.com/watch?v=P4Z8Sevz5GY

18. FROM TODAY FORWARD...
Conversation is the name of the game.

19. WHY NOW?

20. SPEECH TO TEXT
Parsey McParseface
(May 2016)
youtube.com/watch?v=L3ankRN4abo

21. TEXT TO SPEECH
WaveNet
(September 2016)
youtube.com/watch?v=VGt9SSkBkWA

22. Instead of writing cryptic “code” or
tapping on a screen/keyboard,
we’ll be training computers to do
stuff, just like we would train a
(really, really smart) pet.
IN OTHER WORDS...

23. FLUIDITY
We are moving into a world of massive convergence
and massive disruption.
AI will be the lubricant that makes each transition
simple and easy.

24. WHERE ARE THEY BEING USED?

25. CONVERSATIONAL COMMERCE
The ultimate ease of
ordering.
youtube.com/watch?v=PCl-Qv_rXu4

26. IN YOUR HOME

27. BEAUTY ADVISOR
● Makeup
● Fashion
● Hairstyle
psfk.com/2016/06/ai-personal-beauty-advisor-facebook-messenger.html

28. PERSONAL ASSISTANT
Everything and
anything at your beck
and call.
youtube.com/watch?v=MI07aeZqeco

29. TRAVEL ADVISOR
Take more rewarding
trips.
youtube.com/watch?v=ZFo6SdIh7mc

30. LAWYER
“Chatbot lawyer
overturns 160,000
parking tickets in
London and New York”
theguardian.com/technology/2016/jun/28/chatbot-ai-lawyer-donotpay-parking-tickets-london-new-york

31. GHOSTING
Ghostbot will let them
down easy.
youtube.com/watch?v=ZMVutBvHwrI

32. WHAT’S NEXT?

33. ENTRY POINT FOR UBIQUITOUS AI
Data fuels the development of AI.
And millions of chatbots will create mountains of data
about how people want to use AI.
We are standing at the doorstep of
mainstream artificial intelligence.

34. UI vs. NLI
On websites, we try to
differentiate through
graphic design.
With chatbots we’ll try
to differentiate through
personality.
youtube.com/watch?v=EaynIXcWvyM

35. BRAIN INTERFACE
It’s a natural
progression..
Text → Voice → Brain
bits.blogs.nytimes.com/2013/04/28/disruptions-no-words-no-gestures-just-your-brain-as-a-control-pad

36. SOFTWARE IS EATING THE
WORLD
Just like the smartphone — and soon the car — the
home will become an app platform.
Google Home, Amazon Alexa, etc.

37. WRAPPING IT UP

38. RECAP
Natural language interfaces have arrived.
The friction of technology drops to near zero.
Adoption rates accelerate.

39. WHAT ARE YOUR THOUGHTS?
What will and won’t be conversation-enabled?

40. UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
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