In 2014, Amazon made several moves to get directly to consumers through products like the Fire Phone, Fire TV, and Echo, entering competition with Apple, Google, and Facebook. Wearable technology also expanded with many everyday items becoming connected. Virtual reality started to become realized as a new communication platform with Facebook's purchase of Oculus Rift. Smartphones surpassed computers in ownership and websites had to fully adapt to mobile formats. Native digital journalism from sites like Buzzfeed and Vice grew while search traffic and importance declined due to social media. China also emerged as a dominant force in the digital world.
Mobile is not primarily mobile in the sense of "on the go" - but most businesses treat the "mobile OS" activities like that. 7 early conclusions that help to get the right perspective in "mobile" digital marketing.
First impressions from the first day with a Fairphone. If you are not familiar with the concept, check http://www.fairphone.com/ - If you are not sure wether to buy one or not, check this presentation. #wearefairphone
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Mobile is not primarily mobile in the sense of "on the go" - but most businesses treat the "mobile OS" activities like that. 7 early conclusions that help to get the right perspective in "mobile" digital marketing.
First impressions from the first day with a Fairphone. If you are not familiar with the concept, check http://www.fairphone.com/ - If you are not sure wether to buy one or not, check this presentation. #wearefairphone
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
The goal of this EuroIA 2015 presentation is to introduce participants into the fascinating topic of designing ecosystems. As Arthur C. Clarke would say, software, hardware and physical spaces now work together in such a seamless way that is "indistinguishable from magic".
A myriad of web-connected, bluetooth-powered devices is ushering in a new era of enhanced interactions. These next-gen connected-objects neither have a screen nor input mechanism, which represents a non-charted territory for designers.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
Thinking Outside The Little Black Box: Interaction Design in The Post-Mobile EraJonathan Stark
It will soon be economically feasible to put chips, sensors, actuators, and radios into a wide range of previously “dumb” everyday items. The resulting explosion of connected objects will have profound effects on art, culture, and design.
Decades of designing and developing for the distributed architecture of the web has uniquely positioned web professionals to thrive the connected future that is fast approaching.
Please join Jonathan for an eye-opening look at the challenges and opportunities that will be created for web professionals in the post-mobile computing era.
1. Likely winners —and losers— in the coming networked society
2. How to transition web skills to broader application space
3. What the web might look like in 3D virtual space
4. Approaches to designing front-ends for screenless devices
5. Implications of extending back-end code into physical space
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
This edition is packed with contributions from people across Endava, and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments. These projects are the cutting edge of the industry, and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Here are some highlights from the report:
# Robotics
# City-based Wifi
# PC on a stick
# The IoT infrastructure: Brillo, Thread and Weave
# Video walls in retail
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
2014 Tech Predictions by Daily Deal BuilderMarc Horne
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
Question? Comments? Concerns? Press?
Email support@hcdesk.com.
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
To Download the PDF of the slides from Slideshare, visit here:
http://www.slideshare.net/marcdhorne/
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
The goal of this EuroIA 2015 presentation is to introduce participants into the fascinating topic of designing ecosystems. As Arthur C. Clarke would say, software, hardware and physical spaces now work together in such a seamless way that is "indistinguishable from magic".
A myriad of web-connected, bluetooth-powered devices is ushering in a new era of enhanced interactions. These next-gen connected-objects neither have a screen nor input mechanism, which represents a non-charted territory for designers.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
Thinking Outside The Little Black Box: Interaction Design in The Post-Mobile EraJonathan Stark
It will soon be economically feasible to put chips, sensors, actuators, and radios into a wide range of previously “dumb” everyday items. The resulting explosion of connected objects will have profound effects on art, culture, and design.
Decades of designing and developing for the distributed architecture of the web has uniquely positioned web professionals to thrive the connected future that is fast approaching.
Please join Jonathan for an eye-opening look at the challenges and opportunities that will be created for web professionals in the post-mobile computing era.
1. Likely winners —and losers— in the coming networked society
2. How to transition web skills to broader application space
3. What the web might look like in 3D virtual space
4. Approaches to designing front-ends for screenless devices
5. Implications of extending back-end code into physical space
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
This edition is packed with contributions from people across Endava, and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments. These projects are the cutting edge of the industry, and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Here are some highlights from the report:
# Robotics
# City-based Wifi
# PC on a stick
# The IoT infrastructure: Brillo, Thread and Weave
# Video walls in retail
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
2014 Tech Predictions by Daily Deal BuilderMarc Horne
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
Question? Comments? Concerns? Press?
Email support@hcdesk.com.
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
To Download the PDF of the slides from Slideshare, visit here:
http://www.slideshare.net/marcdhorne/
Mobile predictions 2017: 76 predictions from 76 marketing influencersTUNE
Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends?
We want to help..
So, we asked 84 influencers where mobile is going.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
UEFA Champions League Final 2011: Facebook Fanpage Showdown - FC Barcelona vs...Evangelos Papathanassiou
The ultimate comparison of the UEFA Champions League 2011 finalists' Facebook Fanpages - that accidentally also are the most successful sports team pages on Facebook overall: FC Barcelona and Manchester United
Vortrag: Lokal, vernetzt und always on - wie sich Zielgruppen von morgen verh...Evangelos Papathanassiou
Diesen Vortrag habe ich auf einem Trend- und Kommunikationstag der Deutschen Post und des Deutschen Franchiseverbandes gehalten. Es geht dort insbesondere um Mechaniken im Online2Offline-Commerce. Wie soziale Netzwerke und mobile, location-abhängige Kommunikation in Echtzeit für Inhaber von Lokalen genutzt werden können. Sicher nichts für Nerds and Geeks, aber "worth sharing", finde ich.
For an undisclosed prospect i am currently preparing a strategy on how to enter and utilize social media as a celebrity. As a by-product, some of the more general observations and findings are displayed in this presentation.
This presentation tries to explain the basic and fundamental mechanics of social media and their -still underestimated- influence on marketing communication as a whole. It dates back to q2/2009.
This is a presentation I held several times during a period of q3/2008 until approx q2/2009. Most companies approached me with an attitude that this "social media problem" could be solved by setting up a website, putting up a facebook fanpage, hiring an agency and done. I had to explain that social media's influence goes a lot deeper than being just another communication channel to distribute corporate messages. Without verbal speech, the presentation is less informative than live (which i can present between 45 and 120 min), but I think the major approach comes across well.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
2. AMAZON PLAYS
HARDBALL
In the years before, many people speculated
about what Amazon could do with its huge user
base and stronghold in media.
In 2014, they started: Amazon Fire Phone,
Amazon Fire TV, Amazon Echo, Amazon Dash –
no matter what you think of the products, stop
worrying about drone delivery and see that
Amazon gets in the race about “the last mile“ to
the consumer, enabling them to participate in
any digital advertising and commerce business.
If it needs own hardware to get there, then so be
it. Welcome Amazon in Google‘s, Apple‘s and
Facebook‘s competition to be your primary
interface to the digital world.
Image: http://www.amazon.com/oc/echo
1
3. EVERY DAY WILL BE
WEARABLE WEDNESDAY
Everything will be connected, dumb products will
get smart, and if you thought we already have a
hype around this, wait for the years to come.
In 2014, we could observe that today‘s
technology allows to connect pretty much
anything – a suitcase, a baseball cap, of course
a watch, a t-shirt, a handbag, jewelry, whatever.
IT- and data driven competition will get into
markets that have not seen significant
disruptions in the past years, new markets and
product categories will emerge, and this year we
could see with how much speed and traction this
development will come.
Image: https://www.kickstarter.com/projects/hellobragi/the-dash-wireless-smart-in-ear-
headphones
2
4. THE NEXT COMPUTING
PLATFORM IS ALREADY
THERE
In March 2014, Facebook bought Oculus Rift for
approximately 2 billion dollars. We heard from
this and similar devices before, but the
acquisition may have been a milesstone. In his
post from March 25, Zuckerberg says:
„This is really a new communication platform. By
feeling truly present, you can share unbounded
spaces and experiences with the people in your
life. […] Virtual reality was once the dream of
science fiction. But the internet was also once a
dream, and so were computers and
smartphones.“
Like computers and smartphones, it won‘t be a
year until all of us own one. But 2014 may have
been the year where we saw it coming, this time
for real.
Image: http://vandrico.com/device/oculus-rift
3
5. SMARTPHONES RULE
THE WORLD
The mobile shift was already in my “This year I
learned“ reviews for 2013 and 2012. In 2014, it
seems to be completed. More people own
smartphones than computers. Many digital
businesses see not only their share of mobile
traffic over 50%, sometimes mobile exclusive (!)
reaches that number.
We cannot think of responsive websites
anymore, but 2014 is the year where we finally
realized that our task is to design systems that
publish content to impatient audiences on small
screens.
Image: http://uk.businessinsider.com/the-future-of-digital-2014-slide-deck-2014-
12?op=1?r=US
4
6. BUT TV IS STILL
RESILIENT
Year after year after year we expect either a
hardware innovation or a massive move of
advertising money away from TV to disrupt the
existing television business.
In 2014 we learned that this did not happen
again. There is the massive rise of Netflix, a
great number of connected TVs are being sold,
Chromecast, Apple TV and many other devices
are bringing digital content to the big screen –
and still, most TV stations are far away from
struggling the way newspapers did a few years
ago.
Image: http://uk.businessinsider.com/the-future-of-digital-2014-slide-deck-2014-
12?op=1?r=US
5
7. NATIVE DIGITAL
JOURNALISM ON THE
RISE
While traditional TV seems to maintain its
strength, digital extensions of traditional media
struggle to write success stories. Native digital
journalism is on the rise, focusing on social,
mobile and video.
The likes of BuzzFeed, BleacherReport,
Business Insider, Upworthy and Vice have
extremely high valuations and gained
remarkable traction in 2014 – with the Vice
documentary about Islamic state maybe marking
a point where traditional news outlets ultimately
understood how serious the competition from
these players can get. They work with a native
digital newsroom and a native digital cost
structure within a native digital business model,
following a philosophy that digital publishing is
as different from TV and Print as the two are
different from each other.
Image: https://news.vice.com/video/the-islamic-state-full-length
6
8. MOBILE AND SOCIAL
MAY SERIOUSLY
HURT SEARCH
When we first observed signs for a mobile shift,
and tried to think through what that meant, we
came to the conclusion that search, esp.
Google, would probably suffer. But that seemed
too far fetched.
In 2014, we saw first signs of such a develop-
ment on a larger scale. Search still grows, but at
the slowest rate in the last six years. Sites like
BuzzFeed get 5 times the traffic from social
compared to search (up from 3.5 times in
February).
Let‘s not start with “search is dead“ and all that,
but in 2014 I learned that it is not unimaginable
anymore that search may lose a lot of its
significance.
Image: http://epicpresence.com/wp-content/uploads/2014/08/Mobile.jpg
7
9. ARTICLE PAGES ARE
THE NEW STARS
In May 2014, the New York Times Innovation
report was leaked, and once Newspapers are
dead, this will be a historical document. Among
a million other interesting things, the report
stated the decline of the share of homepage
traffic. When you get your traffic more and more
from social newsfeeds, timelines and from
sharing among visitors, not only search suffers,
but also direct traffic. Therefore, the homepage
loses in significance, the navigation becomes
less important, each article lives on its own and
intelligent, contextual recommendations for what
to consume next are the best way to keep
someone in your destination. Publishers need to
optimize article/player pages not only in
appearance, but also for advertising. “Home-
page takeovers“ won‘t be a premium product
anymore.
Report: http://www.documentcloud.org/documents/1160077-nyt-innovation-report-
2014.html#document/p3
8
10. THERE WON‘T BE A
SECOND MYSPACE
Every few months, someone predicts
Facebook‘s death or Google‘s oncoming
downfall. This may (although in 99% of the
cases is not) come true with regards to the
services that these brands stand for, but we
should keep in mind that besides those, these
companies are using their cash to build huge
corporations that are very unlikely to be wiped
off the landscape anytime soon.
Wikipedia lists 34 acquisitions for Google in
2014 (of 173 in total), and that does not include
their ventures program that focuses over one
third of its money on health. Facebook and
Apple both bought 8 companies, Microsoft 9,
Twitter 4 and Yahoo! 18. And there‘s still a lot of
cash left.
Report: http://www.gv.com/2014/
9
11. CHINA WILL BE THE
CENTER OF THE WORLD
We knew this one way earlier, but in September
2014, the biggest digital (and overall) IPO in the
history of mankind came from China, raising
25 billion dollars. The times where Western
companies (in this case Yahoo! with 9.5 billion)
continue to participate in this success may soon
be over – at least in the digital world.
While we talk about Twitter and Snapchat,
Tencent accumulates 824 million monthly active
users, WeChat (Weixin in China) 468 million
MAUs, both bigger than the two mentioned
before combined.
Image: http://fifthperson.com/wp-content/uploads/2014/09/Alibaba.jpg
10