Mediarun Festiwal 2014 Damian Winkowski DeSmart Conventica

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Mediarun Festiwal 2014 - Presentation of Damian Winkowski from DeSmart and Conventica #Mobile #Technology #Marketing #Future

Business

When software and hardware meet the marketer – what
technology will change in a daily life of marketing person

WHO AM I?
Damian Winkowski
www.desmart.com

MASS COMMUNICATION
From 140 characters to 140 characters!

Machines
We have created them to rule them all

Old marketing guy
huge EGO
arrogant
alcohol addicted

Where the revolution has started?
Back to the roots

25 % of people (white collars - would connect
they brains to Wi-FI)
The study was conducted by Cisco on 3,700 adults
working in white-collar jobs in 15 countries.

Psychologist
Visioner
Data Analyst
Creative Guy
Curious about the Future

What does it mean for you,
Marketer?
How does it change the way you
work on a daily basis?

ADVICE nr #1
The web you know will be different

ADVICE nr #2
Customise and create dedicated
message

ADVICE nr #4
Be UP to date (technically)

ADVICE nr #5
Collect relevant data and predict the
future

ADVICE nr #6
Learn from Techies (yes, talk to
developers)

ADVICE nr #7
Start experimenting with software
and hardware

ADVICE nr #8
Listen to the user. He wants to be in
charge

Thanks for listening!
Let’s get in touch!
www.desmart.com
bit.ly/Mediarun2014Apple
bit.ly/Mediarun2014Android

In zijn nieuwe keynote Exploit Chaos & Change gemaakt voor het RTL Embracing Change 2015 event neemt topspreker Igor Beuker ons op gedreven en inspirerende wijze mee op zijn ontdekkingstocht. Met pakkende one-liners en aansprekende voorbeelden geeft Beuker ons een kijkje achter de deuren van de boardroom van Fortune 500 bedrijven. Gefascineerd geraakt over het feit dat disruptieve innovaties die hele segmenten doen verdampen, nooit van die mensen uit dat segment komen. En hoe het komt dat trends zo voorspelbaar zijn maar corporate merken er toch telkens niet in slagen om de business kansen van de 21e eeuw te verzilveren. Hij geeft aansprekende voorbeelden over de ROI van innovatie. De return on investment van innovatie is laag risico, maar genereert een groot deel van de winst. De 'risk of inaction' is hoog risico en gelijk aan het boiling frog effect. De kikker zit conformtabel in het warme water maar kookt dood. Beuker noemt het digitaal Darwinisme: tijdig aanpassen of uitsterven. Beuker legt uit hoe innovatieve merken zich georganiseerd hebben. Natuurlijk staat 'het' er al, zo voor ons neus, maar we zien het niet. Digitalisering? Chief Digital Officer Datafication? Chief Innovation Officer. In een tijdperk waarin marketing en technologie een zijn, kan een Chief Marketing Officier niet meer zonder CDO en CIO. Das war einmal. Verder heeft Beuker het over 'klaarmaken voor vertrek'. Noah bouwde ark voor de stortvloed kwam. En er komt een tsunami van innovatie over ons heen de komende 5 jaar! Hoe marketing een businessmodel kan zijn liet Beuker zien aan de hand van vele pakkende voorbeelden met bekende merken. Beuker sluit zijn keynote af met leiders die erg tot de verbeelding spreken en voorop lopen qua mentaliteit en welwillendheid om te innoveren. Die waren klaar voor vertrek. Na Beuker's laatste slide volgt een luid applaus en in de aftermath veel complimenten van deelnemers. Heerlijk dat een nieuwe keynote zo goed wordt ontvangen. Veel kijkplezier en deel 'm als een van je collega's het hier ook vaak over heeft. Boeken via www.igorbeuker.com

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Mediarun Festiwal 2014 Damian Winkowski DeSmart Conventica

1. When software and hardware meet the marketer – what technology will change in a daily life of marketing person

3. WHO AM I? Damian Winkowski www.desmart.com

4. The SAILOR!

5. Strongman! Runner!

6. I LOVE CATS <3

7. First technology on Earth

8. 1439 Inventor (PRINT)!

9. Press First tragedies

10. Press First SPAM

11. MASS COMMUNICATION From 140 characters to 140 characters!

12. 1879 Inventor nr 2 (Edison)

13. Machines We have created them to rule them all

14. Old marketing guy huge EGO arrogant alcohol addicted

15.

16. Different tools

17.

18. TECH Important moments

19. Where the revolution has started? Back to the roots

20.

21.

22.

23. Do you talk to your pets?

24. I do!

25. CLIENT ME

26. Would you speak to machines?

27. We live in interesting times…

28. 25 % of people (white collars - would connect they brains to Wi-FI) The study was conducted by Cisco on 3,700 adults working in white-collar jobs in 15 countries.

29.

30.

31. tinder.com getxpress.com

32.

33. WTF?

34. Does “status quo” exist anymore?

35. Generation X

36. Generation Y

37. Walking on the moon?

38.

39. New marketing guy

40. Psychologist Visioner Data Analyst Creative Guy Curious about the Future