This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace. Here are some highlights from the report: #Using Big Data to find tax # Privacy and Cloud Services #The Internet of Things Infrastructure #Display don't need to be rectangular #Twitter live streaming #This quarter major security breach #Social Media monitoring - Big Data style

1. Marketplace
Innovation
Q2 2015
endava.com

2. About this report
Hello and welcome to the latest quarterly report on Marketplace Innovation
from Endava. These quarterly reports showcase some of the leading
innovations in the marketplace. These examples serve to illustrate what
innovative companies can achieve to change the game.
A big thank you to a wider group of Endava staff that are now noticing
interesting projects and contributing to these reports. We’ve accredited
the contributors to each of the items.
We hope you enjoy this report. If you have any feedback, please contact us @Endava on Twitter or via our
email addresses: Martin.Smith@Endava.com or Bradley.Howard@Endava.com
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3. Just as Google terminated their Glass
project, Sony have created their own
headset. The Sony version has been
designed to connect to existing eyewear,
and the current specification appears not
to include any audio features.
Sony is aiming to start mass production of
this display module within the coming year,
a year that will also see the launch of Apple
Watch and a host of other wearables hit
the market.
by Martin Smith
http://www.sony.net/SonyInfo/News/Press/
201412/14-118E/
Sony Glasses
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4. endava.com
There is an estimated €170 billion of unpaid VAT
each year. Slovakia alone loses €3 billion. When the
Slovakian government implemented BAE’s NetReveal
software to mine Big Data to find tax fraudsters, they
found €500 million in the first six months.
NetReveal looks at huge amounts of payment records,
company ownership and import/export data and spots
patterns in the data. Thirty countries use the software
to spot tax fraudsters, and BAE expect this number to
double in the next two years. This shows a great
application for big data that demonstrates an
immediate ROI.
by Bradley Howard
http://www.ft.com/cms/s/0/6858a9c4-8448-11e4-
8cc5-00144feabdc0.html
Using Big Data to find tax
TAX

5. In 2014, 3.3 million people pledged over $500 million on
Kickstarter. That’s more than $1,000 a minute.
The USA were the highest contributors, with $335 million of
funding. People from nearly every country in the World helped
contribute to 22,252 projects.
Interestingly, over 70,000 people backed more than 10 projects,
and over 1,000 people backed 100 projects. Pebble who are now
an established well-funded company decided to exclusively launch
their latest watch the Pebble Time on Kickstarter hitting its target
in 17 minutes so are we going to start seeing these
crowdfunding sites used as shops?
by Martin Smith
https://www.kickstarter.com/year/2014
2014: The year crowdfunding
became mainstream
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6. Mixing gaming (Xbox and Minecraft),
office applications and communication
tools (Skype & Lync), HoloLens claims to
augment Microsoft products on to real
world surfaces.
The headset looks chunkier than the Google
and Sony equivalents, but the feature list
looks more comprehensive and will go
against Magic Leap (Google invested
$542m in 2014) in the augmented space
when they finally launch their product.
by Martin Smith
http://www.microsoft.com/microsoft-
hololens/en-us
Microsoft HoloLens
endava.com

7. Traditional user interface peripherals such
as keyboards have been easier to use for
blind and partially sighted people than
modern tablets and smartphones. iBrailler,
a new application has been launched to
solve touch interface problems.
Simply placing 8 or 10 fingers on the screen
will create dynamic keys appear under the
user’s fingertips, allowing them to type
comfortably, directly on an iPad without
screen overlays. Its good to see technology
put to use for disabled people.
by Giulia Crepaldi
http://www.ibrailler.com/
iBrailler
endava.com

8. pplkpr is an app that tracks, analyses, and
auto-manages real-world relationships.
Using a smartwatch, pplkpr monitors the
physical and emotional response to the
people around a user and optimises the
user’s social life.
While this all sounds very science-fiction,
just imagine if these responses were stored
centrally, perhaps connected to someone’s
LinkedIn profile, but you wouldn’t want
your partner to see them!
by Giulia Crepaldi
http://pplkpr.com/
Using a smartphone to
organise your friendships
endava.com

9. Project Maelstrom uses BitTorrent to
serve websites, rather than a centralised
web server.
The implications of this technology are
really interesting – webservers that are as
scalable as the number of users in the
network. Yet the legal ramifications are just
as interesting – not everyone in the network
will want to contribute to ‘hosting’ all types
of websites.
BitTorrent is an underlying technology
which is still finding new legal applications.
by Martin Smith
http://blog.bittorrent.com/2014/12/10/project-
maelstrom-the-internet-we-build-next/
BitTorrent for websites
endava.com

10. Micro UX
endava.com
We liked this article on neat, tiny features of mobile
apps, such as NatWest which hides account information
when switching between apps.
This is a growing trend – of designing interfaces purely
for smartphones and smaller devices. And this area of
smaller user interfaces will become more complex as
more wearables enter the market. We also like how
AirBnB’s ‘wait icon’ switches between every conceivable
type of lodging during a property search. These types
of user interface features make apps nicer to use and
move away from generic, bland designs of desktop
applications.
by Martin Smith
https://econsultancy.com/blog/66008-15-deeply-
pleasing-examples-of-mobile-micro-ux

11. Sharp have started producing devices
which can have screens in freeform shapes.
Most screens are rectangular, for legacy
reasons, and even if they have rounded
corners, it’s due to overlaid materials on
top of the screen.
Freeform screens which can be embedded
into everyday devices could release a new
wave of innovative ideas, even though the
current trend is to move the display to a
paired smartphone.
by Martin Smith
http://www.bbc.co.uk/news/31011938
Displays don’t need to
be rectangular
endava.com

12. Websites such as Google Image search
can automatically identify items in graphics.
Now, Clarifai has created a recognition
system that can recognise items in videos,
including multiple items in a single frame.
This type of breakthrough could lead us
into the realms of science fiction – with
CCTV cameras automatically recognising
items of clothing when we walk into a shop
and recommending that we should buy
something new!
by Martin Smith
http://www.clarifai.com/
Machines that can
recognise items in video
endava.com

13. Mike Mika tweeted a simple question about designing a game. Other Twitter users replied with suggestions. A hashtag was
born #idarb. Microsoft spotted the hashtag and invited Mike to an indie event.
A year later, the Xbox One game was finished, using suggestions from many of the Twitter users. The actual game itself took only
eight weeks to produce – partly because many of the game dynamics were ‘tested’ by asking Twitter users what they thought of
some of the gameplay. We like this interesting approach to social crowdsourcing.
by Martin Smith
http://www.wired.com/2015/01/how-twitter-built-a-game-idarb/?mbid=nl_020415
How Twitter Designed a New Game
endava.com

14. Samsung found themselves in a PR nightmare
when their voice activated televisions were
found to be streaming viewers’ conversations
to a cloud service to recognise commands.
To the average user, their TV remote control
is listening to their instructions. In reality,
this was achieved by streaming the user’s
audio commands to a third party cloud
service. The service then sends a digital
instruction to the television. As more cloud
services become available, these types of
PR nightmares will become more regular,
and companies will need to reassure users
of their data security.
by Bradley Howard
http://www.bbc.co.uk/news/technology-31296188
Privacy and cloud services
endava.com

15. Data security is becoming more important every quarter, and in
each report we highlight some of the major breaches. This quarter
we focus on Anthem, America's second largest health insurer,
which lost millions of customer records to hackers.
Up to 69 million people may have been affected by this security
breach. Although the breach didn’t include financial information,
health information is potentially more serious.
by Martin Smith
http://www.bbc.co.uk/news/technology-31144917
This quarter’s major
security breach
endava.com

16. At its peak, in around October 2013, Cryptolocker was
infecting 150,000 computers a month. And over the
course of nine months, it is thought to have generated
about $3 million in ransom payments.
However, new versions of ransomware are now utilising
the Tor network – the anonymous ‘dark web’ as well as
stronger encryption. Ransomware now targets phones,
tablets and laptops/ desktops.
The advice – be careful of USB keys and any apps that
you download and always backup your devices.
by Martin Smith
http://www.technologyreview.com/news/534516/
holding-data-hostage-the-perfect-internet-crime/
Ransomware
endava.com

17. iZettle now provides it’s chip and PIN
reader for free – the first time merchants
are able to take credit card payments from
a free device.
20 million small businesses in Europe still
do not take card payments or have access
to the requisite payment tools, which
means the market size is still substantial.
by Martin Smith
http://www.wired.co.uk/news/archive/
2015-02/17/izettle-free-chip-and-pin-reader
It’s now easier, and cheaper
than ever, to accept card
payments
endava.com

18. The Internet of Things infrastructure
The Internet of Things (IoT) will struggle to work on
the existing Internet infrastructure. What is needed
are low-energy, low-cost wireless networks to
connect the billions of objects together.
French start-up Sigfox has raised 100 million euros
from seven heavy-weight investors to help it build new
networks globally which may replace your home wifi.
Investors include telecom giants such as Telefonica
and NTT.
The IoT business model is still being worked on.
Sigfox’s current thinking is to charge a flat fee per
device that connects to the Internet.
by Giulia Crepaldi
http://uk.businessinsider.com/r-exclusive-frances-sigfox-taps-
telefonica-gdf-suez-to-raise-113-million---sources-2015-2
endava.com

19. Credit cards are to get their biggest transformation
for decades, transforming them from simple slivers of
plastic to mini-computers in your wallet.
These technological marvels could allow you to make
payments more safely and cut down on the number of
them you actually need to carry. MasterCard has designed
a debit card that can display your balance, and another
card will only be activated by the user’s fingerprint.
This could start a battle for what device controls
your money!
by Martin Smith
http://www.dailymail.co.uk/money/saving/article-
2967532/How-credit-card-turned-mini-computer.html
Phones becoming credit cards,
or cards becoming phones?
endava.com

20. Ikea are launching their “Home Smart
range”, which has built in wireless charging
units based on the QI standard. When we
saw the furniture, we thought of two issues
– firstly, the furniture can get warmer (not a
problem during the Winter), and secondly,
only one device can be charged at a time.
It looks like Starbucks have also got in on
the action but using the powermat standard
and use power rings to allow multiple users
to charge at the same time. Hopefully,
wireless charging will become standardised
in the future.
by Martin Smith
http://www.bbc.co.uk/news/technology-
31693088
Ikea’s charging furniture
endava.com

21. Pebble have gone back to their origins and exclusively
launched their new watch on Kickstarter. It reached its
fundraising target within 17 minutes. To date they
have raised over $20m for pre-orders.
However, Pebble didn’t need to fund this product
through Kickstarter as all of the units were already
produced. The question is, should successful
companies be allowed to get another bite of
the crowdfunding market or not?
by Martin Smith
https://www.kickstarter.com/projects/597507018/
pebble-time-awesome-smartwatch-no-compromises
New Pebble Watch
on Kickstarter
endava.com

22. Just when you hadn’t even thought of a
problem you didn’t think you had, two
solutions appear at once.
Meerkat is an iOS app which can stream
content to Twitter users.
A rival app, Periscope, was bought by Twitter
before it had finished being built. Like Vine,
Periscope is now part of the standard Twitter
functionality. You can now stream your
own exciting events like your pets eating or
you and your friends having a drink…
by Bradley Howard
http://www.dailymail.co.uk/sciencetech/article-
3002619/Live-stream-LIFE-using-Meerkat-App-
turns-phone-mobile-webcam-broadcasting-foot
age-Twitter-followers.html
Twitter Live Streaming
endava.com

23. Banjo is one of the most interesting big data/social media platforms
that we’ve come across. Banjo groups social network activity in a
small geographic area into ‘events’, then analyses the content for
linguistics, subjects, performs photo and video recognition and
then automatically creates the story.
For enterprise clients, the platform can be tailored to sift through
billions of social network interactions and create a story for each
campaign in a geographic region.
This provides a unique service to marketers who can now see how
users respond on social networks around the world.
by Will Cassidy
http://www.inc.com/magazine/201504/will-bourne/
banjo-the-gods-eye-view.html
Social Media Monitoring – Big Data style
endava.com

24. About Endava
Endava is a well-established IT Services company, with over 1,800 full time
employees working across our European development centres, London
headquarters and further offices in the US.
Endava focuses on the Banking & Payments, Insurance, Retail, Consumer Goods, Telecommunications & Travel and
Media, Tech & Publishing sectors where we design, implement and manage secure, high-volume, business-critical
systems and digital services for clients.
endava.com

25. endava.com
Martin Smith
Head of Delivery, Digital Media
martin.smith@endava.com
Bradley Howard
Head of Digital Media
bradley.howard@endava.com
UK +44 20 7367 1000
USA +1 (212) 920 7240
Germany +49 69 999 9115 0