Brief introduction to the Internet of Things in the context of a tool for business -- specifically tech startups.

1. Building perfect information.
HOW THE IoT WORKS
FOR BUSINESS

2. TODAY’S GOAL
Leave with a firm grasp on how IoT can be
a tool and an opportunity for your business.

3. WHAT IS IoT?
A brief introduction.

4. ● Digitizing the physical
● Uncovering dark data
● Machine content > people content
The value is not in the device,
it’s in the systems of systems —
“smart” at the macro level.
via: youtube.com/watch?v=Q3ur8wzzhBU
A DIGITAL PLANET

5. SMART EVERYTHING
The sensors we’re already using
get added to everything else.
via: smartphoneworld.me

6. IN EFFECT
Everything
not connected today
gets an upgrade.
Computing
Storage
Sensors
Internet access
via: pcauthority.com.au
Smart guitar

7. BUT WAIT...WHY?
Trillions of sensors.
Spread across the globe.
Connecting us to everything — just seconds away.
But what does that really do for us?

8. PUTTING IoT INTO
CONTEXT
How to wrap your head around this
massive subject.

9. WE’RE GOING TO TALK ABOUT
Perfect information.

10. WHAT IS PERFECT INFORMATION?
Know anything, anytime,
anywhere.
When making a decision, you are
completely informed of all
current and prior events.

11. HOW DO YOU GET IT?
It’s all about the data.
And there’s no shortage of it.

12. OUR JOURNEY
● How to find the data
● How to collect the data
● How to you turn the data into useful information
● How to present it in a convenient and timely way

13. TOOL OR OPPORTUNITY?
How can you create perfect information
for you or your customers?
What (previously unknown) information can you
provide yourself or your customers with that will
make your/their life more enjoyable or your/their
business more profitable?

14. HOW TO FIND IT
Exploring where data lives.

15. DIGITIZING OUR WORLD
● Satellites imaging Earth (0.5 m resolution)
● Autonomous cars imaging everything within 100 m
● Augmented reality headgear (1 mm resolution)
● Drones imaging cities (1 cm resolution)

16. UNCOVERING DARK DATA
● Log files
● Previous employee information
● Raw survey data
● Email correspondences
● Notes or presentations
● Old versions of relevant documents
parascript.com/blog/dark-data-care
youtube.com/watch?v=pQZObFvou40
90% of the world’s data was created in the past 2 years,
80% of it is unstructured.
Imagine if you could ask this data a question.
“Dark” = unknown, benign

17. DON’T FORGET THE INTERNET
In addition to IoT devices, gather
complementary data from other
sources on the Internet.
● Public datasets
● Commercial datasets
● Service APIs
“Dark” = bad news

18. HOW TO COLLECT IT
Exploring ways to gather the data.

19. ENDLESS SENSORS
via: timesofisrael.com
via: timesofisrael.com
via: defense-update.com

20. ENDLESS COMMUNICATION
postscapes.com/internet-of-things-technologies
Up for a chat
with Mars?

21. HOW TO TURN IT INTO
USEFUL INFORMATION
Exploring ways to transform
data into insights.

22. ● Amazon AWS IoT
● Microsoft Azure IoT
● Google IoT
● IBM Watson Internet of Things
● AT&T Internet of Things
● Verizon Internet of Things
● Apple HomeKit
● Alibaba Cloud Internet of Things
AGGREGATE, INTERPRET & REACT

23. IT’S ALL ABOUT THE INTERACTION
maaktechniek.nl/industrial-internet-of-things-onderhoud

24. THE PERFECT PARKING SPOT
Imagine your car
searching for — and
securing — a parking
spot before you
arrive.
youtube.com/watch?v=ZgWbWCv0J5E

25. HOW LONG DO YOU WANT TO LIVE?
Many experts predict we
will be able to halt aging
within 20 years.
Imagine how we could
accelerate that timeline
with IoT health data.

26. HOW TO PRESENT IT
Exploring ways to consume the
new information.

27. TO MAKE IT TRULY USEFUL
The right information,
Presented at the right time,
In the right format.

28. DASHBOARDS
theinspiredroom.netinside.unbounce.com

29. HEADS-UP DISPLAY

30. SMART ADVISORS

31. AUGMENTED REALITY

32. RECAP
We’re headed into a world where you are
connected to everything, all the time.
Giving you the ability to know anything,
anytime, anywhere.
So ask empowering questions.
And make completely informed decisions.
( Think JARVIS )

33. GOAL CHECK
Feel like you have a firm grasp on how IoT can be
a tool and an opportunity for your business?

34. THOUGHTS?
Upsides & downsides
to “know anything, anytime anywhere?”

35. UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
10xnation.com