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From digital tech,
to human experience
Inspiration Talk
Friday 27 January 2017
Comeos ”Digital Innovation” conference
PIET...
We’re only
human after all
PIETER BAERT.
Digitaltrends shaping human experience
PIETER BAERT.
1. Every interface is a conversation
2. Teaching AI to train humans
3...
As a creative & strategist,
I help your company to get
the most out of digital,
by focusing on your
customers & their need...
Every interface is
a conversation
PIETER BAERT.
People spend a large part of their
day giving instructions to machines”
”
Messaging became a platform through
which our daily life is conducted.
We’re breaking the glass
Beyond the graphical
user interface
Beyond the GUI
The interactions of the future
are not made of buttons.
People start talking to things
Human language is a
computational challenge
A conversational Interface is any
user interface that mimics talking
with a real human.
Everyinterface is a conversation
Conversational interface allows users to
ask questions, get answers and accomplish
tasks in both the digital and physical ...
Satya Nadella,
CEO of Microsoft
“The next generation of interfaces
will be based on conversation.”
The advancements in voice interface will
lead to voice payments & voice commerce.”
2010 , We think we need an app
2017 , We think we need a chatbot
Overheard in a board room
Chatbots or virtual assistants are
automated conversational experiences
Sowhat is a chat-bot?
The slackbot
We’re looking at an explosion ofchatbots
By 2020, the average person will
have more conversations with
chatbots than with his or her
spouse, without even realizing...
With 300 likes, Facebook knows
you better than your spouse
does. It can even predict your
preference better than you can.
...
Areyou sureyou aretalkingto a human?
I sometimes ask
How do we design our customer
experience to be human & scalable,
using conversation as an interface?
Myquestionforyou
?
Teaching AI to
train humans
PIETER BAERT.
Is it a chihuahua or
a blueberry muffin?
Spotthe difference
1996
IBM Watson
2016
Google AlphaGo
2017
Libratus
AI is an evolving constellation of
technologies that enable computers
to simulate elements of human
thinking, learning and...
A machine’s ability to learn
and make its own decisions
What is IA?
FacebookM,virtualassistant inside Messenger
Facebooktriesto understandwhat is inyourpictures
Microsoft endsTay, itsAI chat bot onTwitter
Deep Learning is a subfield of
machine learning concerned with
algorithms inspired by the structure
and function of the bra...
A supercomputer becomes a
cognitive computer when it tries to
reproduce the behavior of the human
brain through artificial ...
AI makes
things smart
Mark is talking to his house
Jarvis, his homeAI
AI drives autonomous cars
CanAI diagnose betterthan a doctor?
AI claimsto buildyourwebsite betterthan “Zuck”
Cogito analysesvoiceto learn ouremotionalstate
Google open-sourcesTensorFlow, itsAI engine
Automating customerservice?
IAcoaches
meto loose
weight
We believe AI will help ups
There’s an urgency to ensure that
AI benefits society and minimises
harm.
”
“
Reid Hoffman, LinkedInfounder
Which role could IA serve in your
organisation, helping workers and
customers?
Myquestionforyou
?
PIETER BAERT.
APIs become digital
ecosystems
Hey Alexa, could order me an uber? gCal will tell you
where and please charge my paypal. Share my ETA with
the other atten...
Bundling of services
WeChat offerthe entireweb in mini apps
Technology should require the
smallest possible amount of
attention.
”
“
AmberCase, CalmTech
Rombit builds connected
parking signs
Antwerp, a smart cityofthings
Design the minimum possible
interactions and focus on
people’s behavior, instead of
adding more noise.
”
“
How could you integrate your
products and services in
ecosystems?
Myquestionforyou
?
This isn’t everything.
Want to know more?
Let’s talk.
info@pieterbaert.be
+32 473 667 861
Pieter Baert
PIETER BAERT.
Filter bubble questions
digital ethics
iPhone 3Gs
back in 2009
- A full hd camera
- unlimited bandwith
- good battery life
- processing power
- free creative editing apps
- 1 billion us...
”
Mobile video recording, editing & online
distribution became available for many
Content became king,
brands became publishers &
consumers where communities
who were always on.
From static,toweb 2.0,to s...
What is the result?
We’re are all saturated &
suffer from attention defficit
We need
algorithms that
filter information
for us.
2011 - Eli Pariseronfilterbubble
As web companies strive to tailor their
services to our personal tastes, there's a
dangerous unintended consequence: We
ge...
This will ultimately be bad for
us and bad for democracy.
Sound familiar, doesn’t it?
Fake news in 2006
in 2016Fake news
Human filters critisize
computer algorythm
programmers on ethics
& social responsability.
“We are a technology
company, not a media
company”
Our responsibility?
Popular Youtube
vlogger claims to be
thrown off a flight for
speaking Arab.
It was a prank...
Content became king,
brands became publishers &
consumers where communities
who were always on.
From static,toweb 2.0,to s...
Towards raw,
uncut, live,
unfiltered
content
#NoMakeUpDay
Chunking
content
Story
doing
Notifications
as an
experience
Orchestrating branded content
New role for brands
There is an algorythmthattowriteyournews story
Storytelling byalgorythm
How could you orchestrate your
audience to create stories & let them
break through the filter bubble?
Myquestionforyou
?
Virtual experience
is a real economy
PIETER BAERT.
A technology that superimposes a
computer-generated image on a user's
view of the real world, thus providing a
composite v...
Google Ingress
Pokemon Go
Already used
in retail
Virtual Reality uses computer
technology to create a simulated
environment. VR places the user inside
an experience.
Virtu...
Insert your
smartphone
Google Daydream
A new way of
consuming content
Facebook& OculusVR
An immersive gaming
experience
SonyPlayStationVR
Designing for VR should not mean
transferring 2D practices to 3D,
but finding a new paradigm. 
”
“
Jonathan Ravaz
Used in education &
for collaboration
Microsoft Hololens
Used as board
entertainment
Samsung gearVR
Over time AR and VR expand beyond
visual immersion to include all human
senses.
Realreality?
Beyond the
VR goggles
Virtuix Omni
A new way of shopping?
Alibaba buy+
Andyes… Offcourse…
Promise vs reality
Magic Leap
What is the potential of immersive
experiences and mixed realities for
your customers?
Myquestionforyou
?
In blockchain we
(might) trust?
PIETER BAERT.
We’re only
human after all
PIETER BAERT.
Looking for answers?
Let’s talk.
info@pieterbaert.be
+32 473 667 861
Pieter Baert
Speaker for trend talks
Facilitator for creative workshops
Coach for team training
Design thinker for innovation
Strategis...
Pieter Baert
+32 473 667 861
info@pieterbaert.be
Thanks for your attention
PIETER BAERT.
We're only human after all
We're only human after all
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We're only human after all

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A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics:
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?

Published in: Technology
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We're only human after all

  1. 1. From digital tech, to human experience Inspiration Talk Friday 27 January 2017 Comeos ”Digital Innovation” conference PIETER BAERT. 2017
  2. 2. We’re only human after all PIETER BAERT.
  3. 3. Digitaltrends shaping human experience PIETER BAERT. 1. Every interface is a conversation 2. Teaching AI to train humans 3. API’s become digital ecosystems 4. Filter bubble questions digital ethics 5. Virtual experience, a real economy 6. In Blockchain we (might) trust?
  4. 4. As a creative & strategist, I help your company to get the most out of digital, by focusing on your customers & their needs. About me Pieter Baert #ServiceDesign #Marketing #Innovation #UserExperience
  5. 5. Every interface is a conversation PIETER BAERT.
  6. 6. People spend a large part of their day giving instructions to machines”
  7. 7. ” Messaging became a platform through which our daily life is conducted.
  8. 8. We’re breaking the glass Beyond the graphical user interface
  9. 9. Beyond the GUI The interactions of the future are not made of buttons.
  10. 10. People start talking to things
  11. 11. Human language is a computational challenge
  12. 12. A conversational Interface is any user interface that mimics talking with a real human. Everyinterface is a conversation
  13. 13. Conversational interface allows users to ask questions, get answers and accomplish tasks in both the digital and physical world through a natural dialogue. Human UI (UserInterface)
  14. 14. Satya Nadella, CEO of Microsoft “The next generation of interfaces will be based on conversation.”
  15. 15. The advancements in voice interface will lead to voice payments & voice commerce.”
  16. 16. 2010 , We think we need an app 2017 , We think we need a chatbot Overheard in a board room
  17. 17. Chatbots or virtual assistants are automated conversational experiences Sowhat is a chat-bot?
  18. 18. The slackbot
  19. 19. We’re looking at an explosion ofchatbots
  20. 20. By 2020, the average person will have more conversations with chatbots than with his or her spouse, without even realizing it. ” “ Fjord 2017Trend report
  21. 21. With 300 likes, Facebook knows you better than your spouse does. It can even predict your preference better than you can. ” “ UniversityofCambridge & Stanford University
  22. 22. Areyou sureyou aretalkingto a human?
  23. 23. I sometimes ask
  24. 24. How do we design our customer experience to be human & scalable, using conversation as an interface? Myquestionforyou ?
  25. 25. Teaching AI to train humans PIETER BAERT.
  26. 26. Is it a chihuahua or a blueberry muffin? Spotthe difference
  27. 27. 1996 IBM Watson
  28. 28. 2016 Google AlphaGo
  29. 29. 2017 Libratus
  30. 30. AI is an evolving constellation of technologies that enable computers to simulate elements of human thinking, learning and reasoning among them. What is IA?
  31. 31. A machine’s ability to learn and make its own decisions What is IA?
  32. 32. FacebookM,virtualassistant inside Messenger
  33. 33. Facebooktriesto understandwhat is inyourpictures
  34. 34. Microsoft endsTay, itsAI chat bot onTwitter
  35. 35. Deep Learning is a subfield of machine learning concerned with algorithms inspired by the structure and function of the brain called artificial neural networks. What is Deep Learning?
  36. 36. A supercomputer becomes a cognitive computer when it tries to reproduce the behavior of the human brain through artificial intelligence. Cognitive computing
  37. 37. AI makes things smart
  38. 38. Mark is talking to his house Jarvis, his homeAI
  39. 39. AI drives autonomous cars
  40. 40. CanAI diagnose betterthan a doctor?
  41. 41. AI claimsto buildyourwebsite betterthan “Zuck”
  42. 42. Cogito analysesvoiceto learn ouremotionalstate
  43. 43. Google open-sourcesTensorFlow, itsAI engine
  44. 44. Automating customerservice?
  45. 45. IAcoaches meto loose weight
  46. 46. We believe AI will help ups
  47. 47. There’s an urgency to ensure that AI benefits society and minimises harm. ” “ Reid Hoffman, LinkedInfounder
  48. 48. Which role could IA serve in your organisation, helping workers and customers? Myquestionforyou ?
  49. 49. PIETER BAERT. APIs become digital ecosystems
  50. 50. Hey Alexa, could order me an uber? gCal will tell you where and please charge my paypal. Share my ETA with the other attendees and keep me posted of theirs on my Apple watch. Pick my colleague up on our way and split the bill via Messenger. Converging services
  51. 51. Bundling of services WeChat offerthe entireweb in mini apps
  52. 52. Technology should require the smallest possible amount of attention. ” “ AmberCase, CalmTech
  53. 53. Rombit builds connected parking signs Antwerp, a smart cityofthings
  54. 54. Design the minimum possible interactions and focus on people’s behavior, instead of adding more noise. ” “
  55. 55. How could you integrate your products and services in ecosystems? Myquestionforyou ?
  56. 56. This isn’t everything. Want to know more? Let’s talk. info@pieterbaert.be +32 473 667 861 Pieter Baert
  57. 57. PIETER BAERT. Filter bubble questions digital ethics
  58. 58. iPhone 3Gs back in 2009
  59. 59. - A full hd camera - unlimited bandwith - good battery life - processing power - free creative editing apps - 1 billion users worldwide Didyou seethis coming?
  60. 60. ” Mobile video recording, editing & online distribution became available for many
  61. 61. Content became king, brands became publishers & consumers where communities who were always on. From static,toweb 2.0,to socialmedia
  62. 62. What is the result? We’re are all saturated & suffer from attention defficit
  63. 63. We need algorithms that filter information for us.
  64. 64. 2011 - Eli Pariseronfilterbubble
  65. 65. As web companies strive to tailor their services to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. ” “ Filterbubble
  66. 66. This will ultimately be bad for us and bad for democracy. Sound familiar, doesn’t it?
  67. 67. Fake news in 2006
  68. 68. in 2016Fake news
  69. 69. Human filters critisize computer algorythm programmers on ethics & social responsability.
  70. 70. “We are a technology company, not a media company” Our responsibility?
  71. 71. Popular Youtube vlogger claims to be thrown off a flight for speaking Arab. It was a prank...
  72. 72. Content became king, brands became publishers & consumers where communities who were always on. From static,toweb 2.0,to socialmedia
  73. 73. Towards raw, uncut, live, unfiltered content #NoMakeUpDay
  74. 74. Chunking content Story doing
  75. 75. Notifications as an experience
  76. 76. Orchestrating branded content New role for brands
  77. 77. There is an algorythmthattowriteyournews story
  78. 78. Storytelling byalgorythm
  79. 79. How could you orchestrate your audience to create stories & let them break through the filter bubble? Myquestionforyou ?
  80. 80. Virtual experience is a real economy PIETER BAERT.
  81. 81. A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Augmented reality
  82. 82. Google Ingress
  83. 83. Pokemon Go
  84. 84. Already used in retail
  85. 85. Virtual Reality uses computer technology to create a simulated environment. VR places the user inside an experience. VirtualReality
  86. 86. Insert your smartphone Google Daydream
  87. 87. A new way of consuming content Facebook& OculusVR
  88. 88. An immersive gaming experience SonyPlayStationVR
  89. 89. Designing for VR should not mean transferring 2D practices to 3D, but finding a new paradigm.  ” “ Jonathan Ravaz
  90. 90. Used in education & for collaboration Microsoft Hololens
  91. 91. Used as board entertainment Samsung gearVR
  92. 92. Over time AR and VR expand beyond visual immersion to include all human senses. Realreality?
  93. 93. Beyond the VR goggles Virtuix Omni
  94. 94. A new way of shopping? Alibaba buy+
  95. 95. Andyes… Offcourse…
  96. 96. Promise vs reality Magic Leap
  97. 97. What is the potential of immersive experiences and mixed realities for your customers? Myquestionforyou ?
  98. 98. In blockchain we (might) trust? PIETER BAERT.
  99. 99. We’re only human after all PIETER BAERT.
  100. 100. Looking for answers? Let’s talk. info@pieterbaert.be +32 473 667 861 Pieter Baert
  101. 101. Speaker for trend talks Facilitator for creative workshops Coach for team training Design thinker for innovation Strategist for digital marketing Get in contactwith meforroles as a
  102. 102. Pieter Baert +32 473 667 861 info@pieterbaert.be Thanks for your attention PIETER BAERT.

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