With the rapid growth of technologies the #IoT is upon us. There is a danger though, that many of those objects will be useless. This is an introduction into how to develop a brand IoT strategy and how to avoid the useless things. This is an ongoing project and more slides will be added!
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
In this presentation hat I gave at our Faber Portfolio day this year I am trying to build a model of how AI, Robotics and Conversational Interfaces will create a Superstack subsuming the current Internet and the majority of the global workforce.
What's Next? Megatrends Shaping Tomorrow's Society and Rebooting DemocracyNino Lo Cascio
Megatrends Shaping Tomorrow's Society & Rebooting Democracy;
- IT Industrialisation
- Information Explosion
- "Everyware" - The Mobile Internet
- Natural UI
- Aging Population
- Digital Natives
- New emerging democracy model
- Scenarios 2020
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
In this presentation hat I gave at our Faber Portfolio day this year I am trying to build a model of how AI, Robotics and Conversational Interfaces will create a Superstack subsuming the current Internet and the majority of the global workforce.
What's Next? Megatrends Shaping Tomorrow's Society and Rebooting DemocracyNino Lo Cascio
Megatrends Shaping Tomorrow's Society & Rebooting Democracy;
- IT Industrialisation
- Information Explosion
- "Everyware" - The Mobile Internet
- Natural UI
- Aging Population
- Digital Natives
- New emerging democracy model
- Scenarios 2020
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center, spoke on May 10, 2017 to the American Bar Association’s Section of Science and Technology Law about the rise of the Internet of Things and its implications for privacy and cybersecurity. The velocity of change today is remarkable and increasingly challenging to navigate. Rainie discussed Pew Research Center’s reports about “Digital Life in 2025” and “The Internet of Things Will Thrive by 2025,” which present the views of hundreds of “technology builders and analysts” on the future of the internet. He also highlighted the implications of the Center’s reports on “Americans and Cybersecurity” and “What the Public Knows about Cybersecurity.”
Internet Trends Report 2018 - KPCB - Mary Meeker - #CodeConIan Gertler
Technology analyst and venture capital icon Mary Meeker released the 2018 Internet Trends report at #CodeCon (the Recode Conference). The 294 page report covers a range of trends and topics including:
- Internet adoption
- Mobile usage
- Mobile ads
- Crypto/cryptocurrency/blockchain
- Voice/speech recognition
- Tech investment
- Ecommerce vs Brick & Mortar
- Subscription services
- Education
- Freelancing
- Transportation
- Enterprise
- China
- Immigration
A connected wardrobe, where clothes tweet to be worn (and donate themselves to charity if they're ignored). The concept has been nominated for a European innovation award (http://nice-europe.eu/award/shortlist-2016/).
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center, spoke on May 10, 2017 to the American Bar Association’s Section of Science and Technology Law about the rise of the Internet of Things and its implications for privacy and cybersecurity. The velocity of change today is remarkable and increasingly challenging to navigate. Rainie discussed Pew Research Center’s reports about “Digital Life in 2025” and “The Internet of Things Will Thrive by 2025,” which present the views of hundreds of “technology builders and analysts” on the future of the internet. He also highlighted the implications of the Center’s reports on “Americans and Cybersecurity” and “What the Public Knows about Cybersecurity.”
Internet Trends Report 2018 - KPCB - Mary Meeker - #CodeConIan Gertler
Technology analyst and venture capital icon Mary Meeker released the 2018 Internet Trends report at #CodeCon (the Recode Conference). The 294 page report covers a range of trends and topics including:
- Internet adoption
- Mobile usage
- Mobile ads
- Crypto/cryptocurrency/blockchain
- Voice/speech recognition
- Tech investment
- Ecommerce vs Brick & Mortar
- Subscription services
- Education
- Freelancing
- Transportation
- Enterprise
- China
- Immigration
A connected wardrobe, where clothes tweet to be worn (and donate themselves to charity if they're ignored). The concept has been nominated for a European innovation award (http://nice-europe.eu/award/shortlist-2016/).
The Tesla is a revolutionary disruptive car. It is the first viable long distance high performance luxury electric car on the market. It has numerous electronic IoT (Internet of Things) capabilities that make it one of the most exciting examples of IoT around. With that comes some potential vulnerabilities.
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotland’s charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014Ahmed Mahmoud
The Industrial Internet can be thought of as Intelligent Industrial Systems. A subset of Intelligent Systems per IDC’s taxonomy, these systems have extremely high value not just in terms of product and process optimizations, efficiency and cost savings but in the enablement of new business models such as mass customization in manufacturing. This session will focus on the state of Industrial Internet today, the efforts underway to make the Industrial Internet a reality, leading companies, technologies and products in the space, efforts at standardization, case studies of the Industrial Internet in action, and opportunities in the space.
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
For the past three years I’ve attended International CES. Each year I break down the show into larger thematic takeaways and trends that every brand should know. I look for the bigger picture and implications of technology moving forward and unveil the opportunities at hand over the course of the four day conference. Give it a read. Get inspired by something. And if you have any questions give me a shout out on Twitter (@themattdoh). [Written and designed by Matt Doherty]
From business strategy to execution, technology is woven into the fabric of how companies do business today. How well do you understand and leverage technology in your day to day operations? That’s your Digital IQ, and it’s essential to improving your job performance, enhance your role within your company and extract value from the technology in which your company invests. In this session, you’ll not only learn about 2015’s biggest business tech trends, you’ll be introduced to tools that will instantly boost your digital IQ (and impress your boss).
Learner Objectives:
1. Understand the newest business technology terms and trends.
2. Identify personal learning gaps and potential solutions.
3. Discover apps and web-based solutions for office inefficiencies.
::
Want more education, business tips and strategic meetings management info? Subscribe to Plan Your Meetings. It's free! http://planyourmeetings.com/subscribe.
power point presentation on 'Internet of things' by Utkarsh Sinh currently pursuing B.tech in Electronics & Instrumentation Engineering at IIT(ISM) Dhanbad. all the FAQs regarding it has been answered here.Amazon Alexa popular among it is also discussed on this ppt.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Presenting a) Mega Trends in the business world that affect small and medium-sized enterprises, b) the op ten technologies that promote creative disruption, and c) how to proceed in implementing some of them.
Business growth principles in the new economy Ashish Bedekar
A presentation I made @ Palava #Smartcity #startup accelerator on 19th April 2018. http://bit.ly/2qz5Xr2
#1 About me:
You may like to check out https://ashishbedekar.fyi.to/ecosystems which gives an overview of my profile, including LinkedIn recommendations
#2: Connect with me http://www.linkedin.com/in/ashishrbedekar | Twitter: @ashishrbedekar
#3 I believe in giving back to the community e.g
- Pro-bono startup advisor @Zone startup- an Indo-Canadian start-up Accelerator http://bit.ly/2o9XNqa
- Pro-bono startup advisor@ Supercharger Fintech accelerator ( KL, HK) http://bit.ly/2ErcM6S
- Pro-bono startup advisor@ NIT Trichy- International biz competition- http://bit.ly/2AQxqYu
-Mentor of change- Govt. of India- Atal innovation mission http://bit.ly/2HMdWrV
-Member of IET- IoT India (The IET is one of the world's largest multi-discipline professional societies of engineers with more than 160,000 members in 127 countries) http://bit.ly/2o9Pue9
-Mentor for startup boot camp-E- Cell- IIT Madras- one of India’s leading engineering college- http://bit.ly/2G6nRMg
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Internet of Things is a new world order. It is connecting billions of devices to each other and the Internet. These devices capable of sensing, communicating and decision-making are expected to make human environment smarter. This is your first introduction to this emerging world and opportunity
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. @brillthings
MARK BRILL
I’ve been working with digital channels for over 21 years. I help brands
and advertising agencies developing strategies for innovation (and
general brand stuff). When I’m not doing that, I’m a Senior Lecturer in
Future Media at BCU.
You can follow me on Twitter (@brillthings) or feel free to visit my blog,
brandsandinnovation.com
3. > What is the IoT?
> Understanding the landscape
> Connecting your channels/devices
> Developing your service layer
> Focussing on real problems
WHAT SHOULD GO IN TO AN IoT STRATEGY?
5. From thermostats to smart
fridges and roboDc vacuum
cleaners
THE TERM IOT WAS FIRST TOUTED BY KEVIN ASHTON, IN 1999. It’s more than just machine to
machine communicaDons. It’s about ecosystems of objects that form relevant connecDons to people and
other objects. In the last few years big corporaDons such as Cisco or IBM have picked up on the IoT term
(just as MicrosoW jumped on the Internet). However, regardless of who is trying to ‘own’ the name, it’s a
useful term to describe the world of connected and wearable devices that’s emerging.
SMART HOMES
Including smartwatches,
smart glasses, smart fabrics.
We even have smart
headbands and caps
WEARABLES
Driven by roboDcs and AI,
the IoT is already having a
massive impact on industry
INDUSTRY
Google are not the only ones
building self-‐driving cars. We
also have shipping & of
course there are the drones
TRANSPORT
It’s not just Oculus RiW, many
new displays and interaDons
will be appearing, including
gesture control and hapDc
interfaces
DISPLAYS
Connected health is already
here, thanks to companies
such as Withings and
Scanadu, but it is an area for
massive growth
HEALTH
WHAT IS THE INTERNET OF THINGS?
6. 1980s Casio TV
Sound responsive T-‐shirt
Training Heart Rate Monitor
(who needs a Fitbit?)
GPS
Bluetooth Headset
(popular with bouncers and taxi drivers)
TV Hat (not a
computer, but it’s
funny)
WE’VE HAD
CONNECTED THINGS
FOR YEARS …
… THE DIFFERENCE IS THIS
CONNECTED OBJECTS AND WEARABLE
COMPUTING HAS BEEN AROUND FOR A
WHILE. The principles are not so new but
the rise of cheap compuDng has allowed our
devices to be come more communicaDve.
Why all the hype about the IoT?
The real change is that we have powerful
pocket computers (smartphones) that can
connect all this stuff in a more meaningful
way.
7. IT’S NOT JUST
RAWCOMPUTING
POWER EITHER
RAPID PROTOTYPING
CHEAP SENSORS
LOW COST SCREENS
CROWD FUNDING
THE IoT IS ALSO BEING
DRIVEN BY sensors, new
forms of rapid development
(yup, 3D prinDng) not to
menDon new crowd sourcing
and funding.
8. THIS IS A SIMPLE SOLUTION FROM
THE IoT ACCADEMY. It uses sensors in
child buggies to monitor the air quality in
ciDes. By crowd sourcing the data, it can
idenDfy areas with higher levels of
poluDon such as parDculates or Nitrogen
Dioxide. GPS tracking sensors and a
connecDon to smartphones would upload
the data to an app. It allows both
individuals to avoid areas of poor quality
air and also provide data to local
authoriDes to manage the problem.
[hcp://iotacademy.org/#/buggyair]
EXAMPLE: USING SENSORS BUGGY AIR
10. A WORLD OF USELESS OBJECTS?
50% OF FITNESS TRACKERS ARE NOT USED
50% OF FITNESS BANDS ARE NO LONGER USED*. These are not central computing devices, so there’s a risk that even the Apple Watch
will only been worn for the first few months. I compare this to the sandwich toaster. How many people have one that they used for a
while then put it in a cupboard and forgot about it? That could be the future for many IoT devices.
[http://brandsandinnovation.com/2015/03/27/are-smartwatches-the-new-sandwich-toaster/]
[*http://www.techrepublic.com/article/wearables-have-a-dirty-little-secret-most-people-lose-interest/
https://wtvox.com/2015/04/report-smartwatch-ownership-rises-at-a-quick-pace/]
11. A SOLUTION
LOOKING FOR A
BUT THE INTERNET FRIDGE IS TYPICAL
OF WHERE THE IoT IS GOING WRONG.
What problems does it actually solve? I have
an iPad for recipes and knowing how much
milk I have is not really a life-‐changing
essenDal uDlity.
A PROBLEM?
http://fuckyeahinternetfridge.tumblr.com/
13. LarryDowns’TheLawsofDisruption
Change
Time
Technology
Government
Business
Society
Moore’s Law (technically not a law, but a
guide), suggests that COMPUTING POWER
grows exponenDally. The problem is that
humans find it hard to grasp the concept of
exponenDal. The technology grows faster
that society, even faster than business and
much much faster than governments.
How do we close that gap? Downs talked
about ‘The Killer App’, but the thing that
allows society and business to manage
technological change is INNOVATION (more
on that later).
[Downes L., Harnessing the New Forces that
Govern Life and Business in the Digital Age,
2009]
TECH IS MOVING FASTER THAN PEOPLE
14. AND THERE’S
ALOT OF HYPE
It’s important to remember that there’s
a lot of hype around this stuff. Don’t be
scared by people saying the IoT, Big
Data, wearables or AI are ‘the next big
thing’. They probably have no idea
really.
GARTNER HYPE CYCLE: http://www.gartner.com/newsroom/id/2819918
15. BUT NO ONE
KNOWS
HOW BIG THE
IoT WILL BE
HOW BIG? PredicDons suggest
anywhere from 20bn-‐100bn
connected objects. Two things
are certain – there’s going to be
many connected things and no
one knows how many things
there will be.
http://www.ironpaper.com/webintel/articles/internet-things-market-statistics-2015/#.VTEavZTF9kB
16. BillBuxton’sLongNoseofInnovation
REAL INNOVATION TAKES TIME
INNOVATION IS A PROCESS. Bill Buxton from
MicrosoW talked about THE LONG NOSE OF
INNOVATION. Here’s the point … it’s like the disrupDon
curve. InnovaDon takes Dme. It requires development,
tesDng and honing. There isn’t a light bulb moment.
Take the mouse (the computer mouse, that is). It was
first invented in the 1960s by Douglas Engelbart at SRI.
Xerox then got hold of the concept and worked on it at
PARC. Then Apple got their mits on it in the 80s, and not
long aWer than, created the Mac. Then it got tracDon
and everything had a mouse.
[hcp://www.bloomberg.com/bw/stories/2008-‐01-‐02/
the-‐long-‐nose-‐of-‐innovaDonbusinessweek-‐business-‐
news-‐stock-‐market-‐and-‐financial-‐advice]
17. HERE’S A
GREAT EXAMPLE OF
THE LONG NOSE OF INNOVATION
‘APPLE DIDN’T INVENT ANYTHING’. Puong aside the 1000s of patents that
they have, Apple don’t actually invent new things. The iPhone is a great example
of how the company pulled many exisDng innovaDons together -‐ mobile
compuDng, accelerometers and touch screens. Nokia were playing with touch
screens over a decade earlier but the innovaDon never took off. Before the
iPhone, we sDll had bucons on phones. Blackberry had them. So did the Google
G1. Then Apple showed how it could be done by delivering it in one well-‐
designed package. Try finding a smartphone with bucons these days.
18. ANYONE CAN BUILD IoT DEVICES
OttoPetSystems:fitnessbandsforcatsanddogs
THERE ARE MANY EXAMPLES OF HOW START-‐UPS HAVE BUILT DEVICES, FROM PEBBLE SMARTWATCHES
TO OCULUS RIFT. This example shows how simple it is. The fitness band for pets came from a problem – many
dogs and cats are overweight because they are fed too much. By monitoring them against their size and breed, the
fitness band can deliver the right feeding programme via an app. It was developed by sourcing the accelerometer
etc from China, 3D prinDng a case and then puong the concept on Indiegogo. The proposal won enough money to
take it to prototype stage and as a demonstraDon to VCs of the product’s viability.
19. WITH THE PROLIFERATION OF DEVICES, INDIVIDUALS WILL HAVE THEIR OWN PERSONAL TECHNOLOGY
ECOSYSTEM. It means that we can understand the audience based on their unique set of devices. For example,
Nest owners might be young families with environmental concerns, Oculus RiW users could be gamers, those using
smart glasses are likely to be in technical roles. [These are just examples and not real personas]. By mapping out
these ecosystems we can understand each users needs and aspiraDons.
BUSINESSES NEED TO UNDERSTAND THE USER
21. THE TWETTLEA TWEETING KETTLE
HELLO CUBETHE TWEETING SCULPTURE
THE PIANOTHAT TWEETS
CAT SELFIEMACHINE
WHY TWITTER? Since the earliest days of the channel, innovators have seen the potenDal of connecDng objects to 140 character message.
It is a simple way to create engagement The Twecle concept, for example was developed in 2010 There are simple APIs that let the
machines broadcast themselves and it anyone, anywhere can respond. It takes objects beyond the confines of their physical space into
another dimension.
A good example of art, meets engagement. Hellicar
and Lewis bult this sculpture for the Turbine Hall in
The Tate Modern. hcp://www.thehellocube.com/
A silly idea with a serious intent. Cats take their own
picture which is Tweeted on a #catselfie tag. It’s a
fun way to show cats aviailable for adopDon.
This was a concept from a few years ago. Pointless? A
licle, but the idea was to tell a whole office that it had
boiled, thus saving Dme and energy
An interesDng art project. You make and send
messages on Twicer by playing the piano!
hcps://vimeo.com/73105181
TWITTER CONNECTS THE IoT
22. PERSONALITY
ALSO CREATES
ENGAGEMENT
BRITISH developer TOM COATES is
based in the US and has created a
TweaDng house @houseofcoates . Things
such as lights, plants and rooms will
Tweet depending on what happens.
People even have conversaDons with the
house. Weird? Not really. As humans we
like to anthropomorphize things. Robots
are increasingly used by the military. The
soldiers can get so acached to them that
they’ll even risk their lives for them. THE IoT NEEDS A PERSONALITY!
23. AN OS FOR
THE IoT
ESSENTIALLY THE IoT IS ABOUT CONNECTIONS.
One area that is likely to become a bacle ground are
IoT operaDng systems. Unlike mobile, where a
proprietary OS is straight forward, the job of an IoT
OS is to connect a fragmented landscape.
Google’s Brillo is one of the major challengers, but
IoT. but there are big players including Samsung,
MicrosoW, Cisco and mobile chip manufacturer,
ARM. There are also a growing number of start-‐ups
and open source projects such as ConDki, Riot,
Onion.io or Thing Worx.
A superb example of that is IFTTT. Many people will be familiar with this service layer app
for cross posting. But it does much more than that. IFTTT can also connect across devices
such as Nest or Fitbit without the need for complicated programming. [ifttt.com]
24. WE CAN CONNECT
AN IoT FOR COWS
THE ‘BOVINE WEB’ IS A GOOD EXAMPLE OF WHERE THE IoT IS GOING.
Cows are given heat sensors and connected via a GSM device.
When the cow is ready for insemination it can notify the farmer
with their location. It has increased calf production by 66%. I call
it ‘The Bovine Web’.
[http://www.ibtimes.co.uk/connected-cattle-how-wearables-
cloud-help-farmers-get-their-cows-pregnant-1499220]
25. TESLA
CONNECTS THE IoT
CONNECTED VEHICLES IS ONE EXAMPLE
OF THE IoT. It’s not just about Google Maps
in cars. When Tesla found a soWware fault
with their vehicle rather than an expensive
and PR damaging recall, they simply
updated the car’s operaDng system over the
air.
[hcp://www.wired.com/2014/02/teslas-‐
air-‐fix-‐best-‐example-‐yet-‐internet-‐things/]
27. Change
Time
Technology
Government
Business
Society
Back to The Law of DisrupDon … Larry
Downs suggests that the gap created by
the laws of disrupDon can be solved by
finding the KILLER APPLICATION. Not
necessarily one for an iPhone or Apple
Watch, but funcDons and uses that
become indespensible.
THE KILLER APP?
-‐ -‐-‐ Innovation
28. SO HOW WILL
BRANDS
DEAL WITH IT?
LET’S MAKE AN
APPLE WATCH APP
YAYY!
THERE’S A DANGER THAT BRANDS
WILL PUT TECHNOLOGY FIRST. If
brands only see the IoT as a markeDng
opportunity then we’ll end up with
useless Apple Watch Apps. It’ll be just
like the ‘me too’ days of the early
iPhone apps.
There’s a great paper from Tim Dunn on
how brands should do the Apple Watch
(see the reference secDon at the end).
29. MANY EARLY SMARTWATCH APPS SIMPLY COPY THE
SMARTPHONE VERSION. Just downsizing for a smaller screen isn’t
enough. Geong my phone out my pocket is not a major problem in
my life. With other smart devices use and context are very
different.
DON’T JUST
REPLICATE THE
MOBILE EXPERIENCE
30. THE UBER
FOR …
MOST SUCCESFUL SMARTPHONE APPS COME FROM
STARTUPS. Whilst we first marvelled at popping bubble wrap on an
iPhone, we’ve moved way beyond that. It’s not even about UX. It’s
about an app as part of a service that connects the world around us.
AirBnB books more rooms than the Hilton Group. Waze is used in
Brazil to avoid police roadblocks. Depop is revoluDonising the way
we buy and sell vintage items. And then there’s Uber. Like it or not
(and many don’t), Uber is successfully connecDng us the physical
world through their app. That’s the IoT.
32. INNOVATION? FIRST
IDENTIFY THE REAL PROBLEM
TAKE THE CONNECTED WASHING MACHINE. TexDng me to
tell me the spin cycle has finished is useful. But what I’d really
like is a washing machine that can dry, iron, fold the clothes and
put them away in the wardrobe.
BUT THAT’S NOT THE REAL PROBLEM. The challenge is
washing our clothes. Why don’t we have materials that don’t
need washing? Perhaps we could just shake them and the dirt
and the smells just disappear?
[In other words, the IoT doesn’t solve everything].
33. https://vimeo.com/41363473
EXAMPLE: MEET BRAD THE TOASTER
BRAND LOOKS LIKE AN ORDINARY
TOASTER. But he’s an IoT toaster (and
a very anthropomorphic one, at that). It
was an art school project. Rather than
TweeDng to tell us the toast is ready,
he does something far more useful. If
he isn’t used for a while he simply puts
himself up for sale on eBay – that’s one
way around The Internet of Useless
Things. It also highlights how licle we
use the products we own.
[hcp://www.wired.co.uk/news/
archive/2014-‐03/18/addicted-‐toaster}
34. DEVELOP
THE IDEA
IoT FOR CLOTHES
BRAD SHOWS HOW MANY THINGS
WE DON’T USE. Here’s a problem. We
all have far too many clothes. We don’t
wear them enough (and clothing
manufacturing is a massive drain on
resources). What if our unworn clothes
could offer themselves for sale,
automaDcally? Maybe we could have
‘smarthangers’. If we didn’t take them
out the cupboard for a while they would
contact a charity who would send a bag
to return the list of unwanted clothes?
35. Nivea Protection Wristband
SOME BRANDS GET IT
NIVEA’S CONNECTED WRIST BAND
IS A GOOD EXAMPLE OF BRANDS
DVELOPING FOR THE IoT. This simple
device was a paper wrist band
(distributed via print ads) that
contained a beacon device. Parents
could put it on their children’s wrists
and using an app, they could see where
they were on the beach. If the child
strayed out of range (around 40m) it
set off an alarm on the phone.
36. Disney Magic Band
EXAMPLE: A COMPLETE IoT EXPERIENCE
DISNEY’S MAGIC BAND IS A
$1BN INVESTMENT IN A
FRICTIONLESS EXPERIENCE.
The band arrives before the
park visit and does everything
from accessing rides to paying
in restaurants. It also has the
user locaDon, so aWer
ordering food, the server
knows where they are siong.
And of course, there’s no bill
to wait for as payment is
automaDcally made via the
band.
37. DATA, DATA
EVERYWHERE
THE SIGNIFICANT IMPACT OF
ALL THESE CONNECTED
DEVICES IS DATA. It’s not
enough to think of the IoT as a
series of devices that can talk to
each other, or people. The
opportunity is understanding
how we can use the vast amount
of data being generated. Brands
might think it’s about customer
informaDon, but the key here are
the anonomysied data points.
The big data (if you prefer that
term).
38. WHAT IF WE HARNESS DATA FOR GOOD?
WHAT IF WE HARNESS THAT
DATA FOR GOOD? One example
is with the spread of infecDous
diseases, such as Ebola. The
diseases spread as people travel.
What if we can track the
movement of mobile phones?
Then we can see where the
disease will next appear. It could
also be used in disaster areas – by
knowing how many phones were
in the area before and how many
have leW, then rescue services will
no the number of people they are
looking for.
39. Examples
BUGGY AIR -‐ hcp://iotacademy.org/#/buggyair
IOT ACADEMY -‐ hcp://iotacademy.org
TELSA -‐ hcp://www.wired.com/2014/02/teslas-‐air-‐fix-‐best-‐example-‐yet-‐internet-‐things/
BOVINE WEB -‐ hcp://www.ibDmes.co.uk/connected-‐cacle-‐how-‐wearables-‐cloud-‐help-‐farmers-‐get-‐their-‐cows-‐pregnant-‐1499220
CONNECTED COWS -‐ hcp://blog.iiconsorDum.org/2015/01/staying-‐connected-‐through-‐cows.html
BRAD THE TOASTER -‐ hcp://www.wired.co.uk/news/archive/2014-‐03/18/addicted-‐toaster
HELLO CUBE -‐ http://www.tate.org.uk/context-‐comment/blogs/hello-‐cube-‐tate-‐modern
THE TWEETING PIANO – hcps://vimeo.com/73105181
DISNEY MAGIC BAND -‐ hcp://www.wired.com/2015/03/disney-‐magicband/
NIVEA WRIST BAND -‐ hcp://www.adweek.com/adfreak/nivea-‐magazine-‐ad-‐really-‐protects-‐removable-‐bracelet-‐tracks-‐your-‐child-‐beach-‐157490
Research
THE GARTNER HYPE CYCLE -‐ hcp://www.gartner.com/newsroom/id/2819918
INDUSTRY ESTIMATES FOR DEVICE ADOPTION -‐ hcp://www.ironpaper.com/webintel/arDcles/internet-‐things-‐market-‐staDsDcs-‐2015/
#.VTEavZTF9kB
UNUSED FITNESS BANDS -‐ hcp://www.techrepublic.com/arDcle/wearables-‐have-‐a-‐dirty-‐licle-‐secret-‐most-‐people-‐lose-‐interest/
FITNESS BANDS HAVE PEAKED -‐ hcps://wtvox.com/2015/04/report-‐smartwatch-‐ownership-‐rises-‐at-‐a-‐quick-‐pace/
SOLDIERS BECOME ATTACHED TO THEIR ROBOTS:
hcp://www.washington.edu/news/2013/09/17/emoDonal-‐acachment-‐to-‐robots-‐could-‐affect-‐outcome-‐on-‐baclefield/
REFERENCES #1
40. Ideas & Concepts
THE LONG NOSE OF INNOVATION –
hcp://www.bloomberg.com/bw/stories/2008-‐01-‐02/the-‐long-‐nose-‐of-‐innovaDonbusinessweek-‐business-‐news-‐stock-‐market-‐and-‐financial-‐advice
LAWS OF DISRUPTION -‐ hcp://larrydownes.com/the-‐laws-‐of-‐disrupDon/
PREDICTING THE FUTURE OF THINGS -‐ hcp://www.oinc.com/object/me-‐zogbi-‐20140109.html
SMARTWATCHES -‐ hcp://brandsandinnovaDon.com/2015/03/27/are-‐smartwatches-‐the-‐new-‐sandwich-‐toaster/
APPLE WATCH STRATEGY -‐ hcp://usblog.isobar.com/2015/03/10/apple-‐watch-‐will-‐change-‐human-‐behavior-‐2015/
THE INTERNET FRIDGE -‐ hcp://fuckyeahinternezridge.tumblr.com/
MAKER MONDAY -‐ hcp://makermondaybrum.tumblr.com/
Connec>ng the IoT
IFTT – iWc.com
THINGWORX -‐ hcp://www.thingworx.com/
CONTIKI -‐ hcp://www.conDki-‐os.org/
ONION.IO -‐ hcps://onion.io/
RIOT -‐ hcp://www.riot-‐os.org/
POSTSCAPES -‐ hcp://postscapes.com/internet-‐of-‐things-‐soWware-‐guide
EMBED -‐ hcp://mbed.com/
REFERENCES #2