This document discusses building a visual recognition service using IBM Watson to analyze images. It describes how computer vision can extract useful information from images to provide insight for businesses. An intelligent visual recognition service is proposed that can automatically analyze and identify objects and scenes in images and video files. The service would use IBM Watson and a model classifier to perform object and scene recognition. Pricing options and step-by-step instructions are provided to help customers create custom classifiers and applications using the service. A variety of potential applications of the technology are outlined across different industries.

1. Giving your applications and
devices the power of sight.
BUILDING A VISUAL
RECOGNITION SERVICE

2. TODAY’S EXAMPLE
Image analysis platform using IBM Watson
10xnation.com/image-recognition-ibm-watson

3. TIPPING POINT
A quick note…
Computer vision is 1 of the 2 critical technologies that
will allow artificial intelligence empower our world in
ways we’ve only dreamed of.
(Computer speech is the 2nd)

4. BACKGROUND

5. THE PROBLEM
We live in a visual world, yet capturing useful
information from images has historically required
human vision — which can be slow and costly.

6. THE QUESTION
But if we could extract that useful information
through computer vision, it could provide invaluable
insight for our businesses.

7. THE SOLUTION
An intelligent visual recognition service that
automatically analyzes and identifies objects and
scenes in image files (video, etc.).

8. COMPONENTS

9. IBM WATSON

10. Model
Classifier Application
HOW IT WORKS
Object & scene
recognition
Watson Visual Recognition
Production
Training
Images

11. PRICING
Free tier
● 250 images/day + one custom classifier (train 1000 images)
Production
● Image Tagging — $0.002/image
● Face Detection — $0.004/image
● Training — $0.25/event
● Custom Tagging — $0.004/event
● Custom Model Storage — $10.00/mo

12. THE GUIDE

13. STEP BY STEP GUIDE
10xnation.com/image-recognition-ibm-watson

14. CREATE THE APPLICATION

15. CREATE THE CLASSIFIER

16. FIRE IT UP

17. CUSTOM CLASSIFIER

18. APPLICATIONS

19. VEHICLE NAVIGATION
nvidia.com/object/drive-px.html

20. SENTIMENT ANALYSIS
popularmechanics.com/technology/a18636/facewatch-facial-recognition-identify-criminals
Analyze how
people react to
your product.

21. ROBOTS
engadget.com/2014/09/08/google-details-object-recognition-tech

22. FARMING
Automatically sorting
crops.
cloud.google.com/blog/big-data/2016/08/how-a-japanese-cucumber-farmer-is-using-deep-learning-and-tensorflow

23. FACIAL RECOGNITION
medium.com/homeland-security/no-longer-just-another-face-in-the-crowd-15e1c74fe24

24. ENDLESS USES
Manufacturing
● Ensure products are positioned correctly on an
assembly line
Visual auditing
● Monitor for compliance or deterioration in fleet of
trucks, planes, or windmills
● Train classifiers to understand what defects look
like
Insurance
● Rapidly process claims by classifying images of
claims
Social listening
● Track buzz about your company on social media
Security
● Monitor for activity, instantly classify objects as
threat or not
Social commerce
● Use an image of a food dish to find out which
restaurant serves it and find reviews
● Use a travel photo to find vacation suggestions
based on similar experiences
● Use a house image to find similar homes that are
for sale
Retail
● Take a photo of a favorite outfit to find stores with
those clothes in stock or on sale
● Use a travel image to find retail suggestions in that
area
Education
● Create image-based applications to educate about
taxonomies
● Use pictures to find educational material on similar
subjects

25. CLOSING

26. WHAT ARE YOUR THOUGHTS?
How much more empowered would your business be
if your computers could understand the visual world.

27. REVIEW PREVIOUS DEMOS?
● Personality Analysis w/ IBM Watson
● Conversational Interface w/ IBM Watson
● Social Customer Care w/ IBM Watson
● Social Customer Care w/ Amazon Machine Learning

28. UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
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