Virtual & augmented reality are
gearing up to transform our world.
REDEFINING “EXPERIENCE”
TODAY’S GOAL
Leave with a firm grasp on how “virtual & augmented
reality” can be an opportunities for your business —
and how they will change the face of business.
OUR JOURNEY
● What is virtual reality?
● What is augmented reality?
● What is IoT?
● Digitizing our world
● Examples
● A new era for entrepreneurs
WE’RE GOING TO TALK ABOUT
The digitization of human experience.
MORE SPECIFICALLY...
Experience on-demand.
WHAT IS VIRTUAL REALITY?
PURELY DIGITAL
Fully
computer-generated
environment that lets you
experience a different
reality.
youtube.com/watch?v=ZBY5M0bRLfo
WHAT IS AUGMENTED REALITY?
COMPOSITE VIEW
Computer-generated
graphics superimposed
onto — and in the context
— of a real world view.
Also called “mixed reality.”
youtube.com/watch?v=aThCr0PsyuA
WHAT IS IoT?
“The Internet has crashed into the real world.”
~Donna Hoffman
George Washington University
IN MORE TECHNICAL TERMS
Sensors and devices embedded in the physical world,
connected by networks to computers.
Unlocking previously unobtainable data
and making it easily accessible*.
* - with permission, of course
SMART
EVERYTHING
The sensors we’re already using
get added to everything else.
From smart toasters
to smart cities.
via: smartphoneworld.me
IN EFFECT...
Everything
not connected today
gets an upgrade.
Computing
Storage
Sensors
Internet access
via: pcauthority.com.au
Smart guitar
UBIQUITOUS “SMART”
Across all industries.
via: libelium.com/top_50_iot_sensor_applications_ranking
Crazy number of devices.
Much bigger than mobile.
4.6B mobile users today
vs. 50B IoT devices by 2020
ENDLESS SENSORS
via: timesofisrael.com
via: timesofisrael.com
via: defense-update.com
THE REAL POWER OF IoT
Billions of devices.
Trillions of sensors.
Collecting previously
unobtainable data.
Then sharing that data with
other IoT devices.
IoT is digitizing our
physical world.
Providing us with a 360° degree
view of nearly everything.
Perfect information.
IN OTHER WORDS...
ibmbigdatahub.com/infographic/360-view-world-internet-things
IN ENTREPRENEURSHIP TERMS
By 2020, each of us will interact with
150+ smart devices every day.
These devices will be on our bodies, in our homes,
in our cars, and at the office.
Each one collecting data about the world around it.
All potential tools for creating new experiences.
weforum.org/agenda/2015/02/5-predictions-for-technology-in-2020
PUTTING IT INTO CONTEXT
WE ARE DIGITIZING THE “REAL”
● Satellites imaging Earth (0.5 m resolution)
● Autonomous cars imaging everything within 100 m
● Augmented reality headgear (1 mm resolution)
● Drones imaging cities (1 cm resolution)
AND VERY SOON...
Digitization
on-demand.
youtube.com/watch?v=Qe10ExwzCqk
TRANSFORMING EXPERIENCE
Allowing us to
experience the world
around us in new and
empowering ways.
youtube.com/watch?v=iHN4c7FYXYs
IN ESSENCE...
We are moving into a world where we can seamlessly
experience the “real” world enhanced by software.
And create new experiences that are completely
virtual, yet indistinguishable from the “real.”
WHAT DOES IT LOOK LIKE?
VISUAL FIELD INSTRUCTIONS
Could be…
● Recipes
● Car repair
● Home improvement
● etc.
vimeo.com/42163857
COMMERCE
No more “Will that
couch fit?”
youtube.com/watch?v=Fd0YAaSWJ2k
EDUCATION
We learn best by doing.
Now we can, without the
costs and requirements
of “doing” in the real
world.
youtube.com/watch?v=8w3NwdHSf6Q
TRAVEL
The age of armchair
travel begins.
youtube.com/watch?v=i6yMqXLnpN4
EVENTS
No more “cheap seats.”
youtube.com/watch?v=VYbIeLuGOkU
SPORTS
Coming this
Thanksgiving.
youtube.com/watch?v=e2KLxVN4On0
AT WORK
A productivity boost
...or more ways to waste
time?
youtube.com/watch?v=kPMHcanq0xM
A NEW PARADIGM IN
ENTREPRENEURSHIP
SOFTWARE IS EATING THE
WORLD
Rules of the game have
changed for business.
youtube.com/watch?v=D1MzfcS2TDQ
AND...
The Internet of Things is fueling the software.
WRAPPING IT UP
RECAP
IoT is turning the “real” into “digital.”
And software is allowing us to transform
our everyday experiences at will.
POP QUIZ
How many industries will VR/AR reinvent?
UNLEASH YOUR BUSINESS
EMBRACE EXPONENTIAL
10xnation.com

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