In pop music videos close up shots are often used to show emotion, attitude and expression in the face. These are often used in pop music videos that have a narrative. They are also used to show the artists singing the lyrics. Long shots are often used to focus on the whole person, so the audience are able to see the whole person, but at the same time the background is in view. Medium Shots are often used where you see the artist from the waist up, this is to get more of a focus on the artist which you can also see any from of action they are engaging in. Low angle and high angle shots are used in pop music videos to show either power and dominance or to show someone who is powerless and little. High angles shots are often used in pop music videos where women are seen powerful and in charge.
In a lot pop music videos, artificial lighting is used to enhance the appearance of the artist(s) to make them look ‘ageless’ or ‘younger’. The colour of pop music videos are often very colourful, representing the mood and attitude of the song, it can often represent a fiery and sexy atmosphere or a lively and fun atmosphere. Costumes are essential in any music video as they represent the artist, and can reveal their type of personality and the type of music they produce just through their fashion. Different costumes are used throughout the music video to suit specific scenes. The costumes in pop music videos are often ‘in fashion’ and quite sexy and revealing. Props are always used in music video’s , they are essential in making a video especially in a narrative music video. The sound is usually the music and vocals in music video’s such as the pop genre.
Many different editing techniques are used to put together a music video. Often in a pop music video, reaction shots are used when there is a narrative as it shows the relationship between two people. There are a range of editing techniques used in music videos such as cross cutting, fast cutting, jump cut, slow cutting, cut away and many more