The document summarizes and compares the social mobile strategies of two companies: Accor Hotels and H&M. Accor's app focuses on geolocation to help users book hotels more easily and increase revenues. H&M's app aims to give customers a store in their pocket through news, trends, and sharing promotions. Both companies will measure success through increased revenues and user engagement like comments and shares. However, the document concludes H&M's app is smarter in its social capabilities like quick sharing and trend information.
2. Two Examples For this study, I choosed two different App: Accor App: H&M App:
3. What are the objectives of each campaign Accor: Using the geolocalisation to find and book a hotel, the App is so easy to use. Accor wants to make easier the booking process. Increase revenues by reaching more people H&M: The App wants to give to consumers the feeling that they have an H&M Store in their pocket. News, trends… Increase revenues by reaching more people
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6. Which one is smarter To me H&M App is smarter than Accor App in term of social local mobile app. Why? Because the interface allows you to share more quickly promotions, events… You can have even information about new trends. And in stead of that, the two Apps are equal. Their App is more advanced than Accor in term of social marketing. The future of App will be like that.
