SoLoMo refers to integrating social, local, and mobile marketing tools to target mobile consumers based on their location. It allows advertisers to push notifications to potential customers near a business. Key aspects of SoLoMo include using social media and reviews to provide brand information to consumers, targeting customers through location-based apps and services, and empowering consumers through mobile access anywhere. If used successfully, SoLoMo can increase consumer engagement with brands and help businesses connect more closely with customers.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Mobilizing the Arts: Engaging Audiences Through the Mobile WebCAMT
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Country Clubs: How to Engage with Your Social Local Mobile MembersBarbara Osier Breeser
A guide for Country Clubs who want to fully engage with today's current & prospective new members with social media, mobile media, text marketing, local directories and more.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Intro to Mobile Marketing - WITI PresentationGhennipher
New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Mobilizing the Arts: Engaging Audiences Through the Mobile WebCAMT
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Country Clubs: How to Engage with Your Social Local Mobile MembersBarbara Osier Breeser
A guide for Country Clubs who want to fully engage with today's current & prospective new members with social media, mobile media, text marketing, local directories and more.
It describes the SoLoMo’s usage for marketing across the various industries. It provides deep insight on what SoLoMo is all about and how it is implemented for getting better results than the traditional marketing strategies.
SoLoMo, short for social-local-mobile, refers to a more mobile-centric version of the addition of local entries to search engine results. SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what's available via a PC.
Second Philippine Advertisers' Attitudes Towards Mobile Marketing 2014 Report Self-employed
Our study done in partnership with PANA to explore local marketers' attitudes to mobile marketing. Now on its second year, the study surveyed over 87 mid-to-senior marketers across industries such as FMCG, retail, pharmaceuticals, real estate, and utility and services. This is also a comparative study with the 2013 survey.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
The state of mobile marketing in 2013 and the power of contextAppscend
In a world where by the end of the year, one in four people will own a tablet or a smartphone, mobile marketing is ripe with golden opportunities.
The key takeaway is the most valuable resource mobile devices generate.
Context.
But how do you translate context in conversions and revenue? Let's take a look at the mobile market and find out.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. SoLoMo
“Social-Local-Mobile”
SoLoMo refers to a more mobile-centric version
of the addition of local entries to search engine
results.
In other words..
It is the integration of social, location-based, and
mobile marketing tools into new customer
acquisition platforms.
3. SoLoMo: Marketing Approach
Marketers use SoLoMo as a practice of
targeting mobile consumers based on
their current location with content or
promotions designed to be shared via
social networks.
SoLoMo applications allows advertisers
to push notifications to potential
customers who are geographically near
by.
4. Social: Consumers
are social
Brands as the primary
source of information for
consumers; Common social
activities today are:
seeking advice, reading or
writing reviews, or sharing
experiences via a social
network.
These are social media
tools like Facebook,
Twitter, and Google+
Local: Consumers
get Social Where
They Are
Apps have the ability to to
reach customers through
geo targeting and push
messages.
The proportion of
smartphone owners using
location-based services
has grown almost 35% in
less than a year to 74% in
February of 2012
Mobile: Mobile devices
empowering consumer
behaviors
Mobile access to the Internet is
becoming commonplace. The mobile
user is online anywhere, anytime. The
technological development in the field of
localization and navigation services was
a big boost as the direct environment
became suddenly more focus for mobile
Internet usage.
Mobile Internet usage is constantly
becoming easier, more intuitive and
useful for everyday use.
5. FOURSQUARE is a local search and discovery service mobile
app which provides a personalized local search experience for
its users. By taking into account the places a user goes, the
things they have told the app that they like, and the other users
whose advice they trust, Foursquare aims to provide highly
personalized recommendations of the best places to go around
a user's current location
6. Implications
• Customer Focus is Key
businesses need to focus on providing 24/7 user experiences that
address and resolve the wants and needs of their target audience.
• SoLoMo increases interaction between
consumers and the business
When SoLoMo campaigns are successful, consumer engagement with
the brand increases. Consumers feel connected to the brand and
become loyal brand advocates. Through word-of-mouth sharing and
online activities, consumers can build a brand.
7. Implications
• Businesses are closer than
ever to consumers.
In using SoLoMo applications, you are
now allowing access to servers to your
geographical location and information.
Mobile Internet and local services are
technically able to depict the everyday
life of people in the digital world.
8. In 2 years, the marketing
approach of SoLoMo, will
offer greater transparency,
more product information,
and a higher relevance of
the purchase offer
because it is closer to the
point of sale mostly
because of the feedback
and recommendations
shared by consumers in
the social environment.
9. If retailers continue to employ the
latest digital marketing techniques,
the interaction of between them
and the consumers will surely lead
to their success. Better
communication and easy access
will be the cause for the local
consumers to act as the business’
own marketers.
SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what's available via a PC.
The GPS technology integrated into these devices provides more accurate geo results than the "IP mapping" approach necessary for home or office PCs. Also, big search engines are recognizing that there is a large - and virtually untapped - market in local search.
in order for search results to have accurate local results, they need accurate information about local businesses.
To a marketer, SoLoMo is a complete paradigm shift -- instead of pushing messages to a user, whether they be via a TV commercial, radio, or online ad, the message is pulled as a result of the users location and activity on social networks.
The service was created in late 2008 and launched in 2009[3] by Dennis Crowley and Naveen Selvadurai. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the Interactive Telecommunications Program (ITP) at New York University.
Until late July 2014, Foursquare featured a social networking layer that enabled a user to share their location with friends, via the"check in" - a user would manually tell the application when they were at a particular location using a mobile website, text messaging, or a device-specific application by selecting from a list of venues the application locates nearby.
As of December 2013, Foursquare had 45M registered users.
oyal consumers are also willing to offer feedback and help identify issues that the brand can improve upon. Knowing that they have a voice, consumers and businesses benefit from a spirit of collaboration, co-creation and innovation, which turns into a win-win.
will offer greater transparency, more product information and ultimately a higher relevance of the purchase offer, because it is closer to the point of sale.