This document discusses mobile trends in the WC (not the toilet), including mobile coupons, payment systems, wallets, billing integration, SMS, mobile web apps, group buying, emerging markets, dumb/feature phones, social communities, and gamification. It also briefly rants that agencies and clients don't fully understand mobile yet and are designing for desktops first instead of being mobile-first. It concludes by thanking the reader and providing various web links and social media profiles for the author.